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Symplify and Flows sign partnership agreement

Published

4 years ago

March 23, 2022

Reading Time: 2 minutes

Symplify, market leaders in AI driven CRM ecosystems, has partnered with the industries innovation platform, Flows, in a deal that sees both software companies leverage each other’s tech expertise.

With Symplify’s market leading CRM suite and Flows innovation platform now being seamlessly integrated, it opens up for new possibilities for CRM and marketing teams wanting to simplify their everyday work. The joining of the two platforms enable CRM and marketing teams to effortlessly utilise the data within Flows’ UI to initiate a wide range of actions in Symplify, and by doing so unlock the full potential of Symplify CRM.

“We see Flows as a perfect partner that not only solves a problem for many organisations out there, but does it in a way that sits very well with our own vision and philosophy”, says Symplify’s CEO Robert Kimber and continues, “Flows is simple to use, yet handles the complexity that organisations regularly face when handling data between different platforms.”

Over the past few years, Symplify has made significant inroads within the iGaming space and identified repeated occasions where customers struggle to handle the flow of data between a wide range of softwares and solutions.

“Partnering with Symplify is a strategic and important step for us given the many synergies between the two businesses. Pioneering technology is at the heart of this partnership and our growing client list is well positioned to greatly benefit from our collaboration” says Flows CEO James King and continues, “To be able to partner with a business as established as Symplify, who have been working across multiple industries for over 20 years is a wonderful reflection of how far we’ve come in a reasonably short time. I’m very excited to watch our partnership mature and to continue to see the different ways in which Flows is utilised.”

This partnership significantly shortens the time to market for organsiations struggling with complex integrations that are not only time consuming but also allocating valuable tech resources. Using Symplify and Flows, companies can now bridge the gap between data, idea and execution.

Flows automates key digital processes, accelerates development of enhanced digital features while building bespoke apps to solve common problems faced by operators. With Flows, organisations have full ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real time.

This partnership allows companies using Flows to harness the full potential of Symplify CRM to manage their acquisition and retention, while utilising more than 10 channels of communication. Symplify’s wide range of personalisation features, channels, AI and ML functionality will game change its’ customers ability to fully understand and maximise their return on investment.

“We are very excited to partner up with Flows and see this as a long term engagement that strengthen both our brands as this is one of the most crucial parts of working with complex solutions that require integrations, and data flowing between platforms” concludes Symplify’s CEO Robert Kimber.

Gambling in the USA

StreamRollers names Top 100 casino influencers after Las Vegas awards gala

Published

50 minutes ago

May 5, 2026

GamingAmericas.com

streamrollers-names-top-100-casino-influencers-after-las-vegas-awards-gala

Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.

StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers listed its top 10 ranked influencers as:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed
and PokerMetarb.

The company said the full Top 100 list has been published on its Instagram account.

The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.

David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”

The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.

casino

StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards

Published

2 hours ago

May 5, 2026

Wladimir P.

streamrollers-names-2026-top-100-casino-influencers-after-sahara-las-vegas-awards

The inaugural StreamRollers Top 100 Casino Influencer Awards ran May 2, with former Nevada AG George Chanos presenting.

StreamRollers has published its 2026 Top 100 casino influencers following its first-ever Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers’ Top 10 ranked casino influencers for 2026 are:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed,
and PokerMetarb.

The company said the full Top 100 list is posted on its Instagram account.

StreamRollers positioned the awards as a marker for the “casino creator economy,” citing a global casino industry that “exceed[s] $540 billion annually” and claiming the ecosystem includes “up to 50,000 creators globally.”

David Wang, Founder of StreamRollers, said: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.” StreamRollers said the event was livestreamed on StreamRollers.com and that the platform is currently in beta, with an official launch planned.

The post StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cevro

Golden Whale and Cevro team up to advance AI-driven player interaction

Published

6 hours ago

May 5, 2026

Wladimir P.

golden-whale-and-cevro-team-up-to-advance-ai-driven-player-interaction

Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with Cevro, an AI-powered platform designed to automate and enhance player interactions across support and operational workflows.

At the core of the integration is Golden Whale’s Full Model Control framework, which uses ML models to continuously analyse live player behavioural data, enabling more precise decisioning across engagement and incentives, driven by deeper insight into player value, churn probability and behavioural intent. These decisions can then be actioned through Cevro’s AI agents, allowing operators to guide and control player-facing responses with greater precision across multiple channels, including chat, email and helpdesk, with voice capabilities set to follow.

Cevro’s platform supports a wide range of player-facing processes, including bonus queries, KYC checks, payment-related communications and responsible gaming workflows. By introducing decision intelligence into these touchpoints, operators can move beyond reactive support models and toward more proactive, context-aware engagement, where responses are informed by real-time signals around player value and behaviour.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Operators are managing an increasing number of player communications across different touchpoints, and many of those processes are still handled in a reactive or manual way. By working with Cevro’s AI agents, we can connect our decision intelligence directly into these communication workflows, enabling operators to respond more precisely and consistently, while also reducing the complexity of managing these interactions at scale.”

Chaim Heber, CEO at Cevro, added: “Our focus is on helping operators automate and scale player interactions without losing quality or control. By integrating Golden Whale’s decision intelligence, we can bring a new level of precision into how our AI agents operate, using deeper signals around player value, churn risk and behaviour to guide responses. This not only improves resolution and efficiency but also allows operators to deliver more meaningful interactions that support retention and long-term player value.”

The post Golden Whale and Cevro team up to advance AI-driven player interaction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.