eSports
SIS partners with Oddin.gg to expand Competitive Gaming with addition of 24/7 Counter Strike content
Introduction of world’s most popular esports game takes SIS offering to over 150,000 events per annum
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly expanded its end-to-end Competitive Gaming esports betting product with the major launch of round-the-clock Counter Strike events.
Operators can access the SIS Competitive Gaming product suite through a simple integration. The new 24/7 live streams of CS:GO, comprised of 2v2 contests between skilled gamers, created and streamed every day, seven days a week, totals over 44,000 CS:GO events a year. SIS will control and monitor every contest to ensure integrity, high-quality and ultra-competitive action.
SIS has partnered with esports betting solutions specialist Oddin.gg to provide odds and trading support to customers and can offer operators an end-to-end package of live streamed videos, commentary, on-screen graphics with betting triggers, and data, plus an extensive range of markets and odds for the new events.
The addition of 24/7 CS:GO betting events, which are being produced in-house by an expanded SIS team in Manchester, UK, complements the existing Competitive Gaming offering of Esoccer and Ebasketball and takes the number of events offered to operators by SIS above the 150,000 a year mark.
Conleth Byrne, Product Director at SIS, said: “We’re delighted to add our 24/7 CS:GO solution to our Competitive Gaming portfolio, building on the success we have already enjoyed with Ebasketball and Esoccer.
“CS:GO is the most popular betting title in esports, with its fast-paced action and wide range of betting opportunities. Our 2v2, end-to-end product is powered by pricing and trading from the experienced and innovative team at Oddin.gg and offers operators the chance to engage with new segments of potential bettors.
“No other provider in the industry is able to offer a regular stream of reliable, competitive CS:GO contests around the clock, and this expansion significantly enhances our existing proposition.”
Marek Suchar, co-founder and MD Partnerships at Oddin.gg, said: “SIS Competitive Gaming has proven to be an important content vertical for operators and bettors around the world and we believe the addition of 2v2 CS:GO will significantly expand the existing audience by attracting a new generation of bettors. The combined strengths of both parties deliver the best solution to optimise operator revenues, underpinned by each company’s continued focus on the highest standards of integrity.
“At Oddin.gg, by providing pricing and trading functionalities to SIS for this innovative and unique 24/7 esports product, we continue to lead the way in the esports betting vertical with our unmatched uptime, number of live markets and highest margin. We’re confident that operators and esports bettors will value our mutual first-class betting product.”
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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