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Global Gambling Market Opportunities and Strategies Report 2022-2030: Shift In Interests Towards Online And Physical Sportsbook Betting

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The “Gambling Global Market Opportunities And Strategies To 2030, By Type, Channel Type” report has been added to ResearchAndMarkets’ offering.

The global gambling market reached a value of nearly $465,763.9 million in 2020, having increased at a compound annual growth rate (CAGR) of 2.1% since 2015. The market is expected to grow from $465,763.9 million in 2020 to $674,703.9 million in 2025 at a CAGR of 7.7%. The market is expected to grow from $674,703.9 million in 2025 to $895,720.3 million in 2030 at a CAGR of 5.8%.

The gambling market consists of sales of gambling services and related goods by entities (organizations, sole traders and partnerships) that operate gambling facilities, such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting. Gambling is the act of wagering money or something of value on an event with an uncertain outcome that is not under gambler control, with an intent of winning money.

Growth in the historic period resulted from growth of the experience economy, favorable visa policies and new initiatives, emerging markets growth, growth in female gamblers, rapid urbanization, legalization of gambling and rise in mobile gambling.

Going forward, legalization of gambling, changing consumer gambling habits and use of social media are expected to drive the market. Stringent government regulations on gambling, demographic changes and problem gambling are major factors that could hinder the growth of the gambling market in the future.

The gambling market is segmented by type into casino, lotteries, sports betting and others. The lotteries market was the largest segment of the gambling market by type, accounting for 52.5% of the total market in 2020. Going forward, sports betting segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 8.4%.

The gambling market is also segmented by channel type into offline, online and virtual reality (VR). The offline market was the largest segment of the gambling market by channel type, accounting for 88.0% of the total market in 2020. Going forward, the virtual reality (VR) segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 17.7%.

Asia Pacific was the largest region in the global gambling market, accounting for 38.2% of the total in 2020. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the gambling market will be Middle East and Eastern Europe, where growth will be at CAGRs of 12.0% and 10.8% respectively. These will be followed by Africa and South America, where the markets are expected to register CAGRs of 10.1% and 9.9% respectively.

The gambling market is relatively fragmented, with a large number of players. The top ten competitors in the market made up to 20.10% of the total market in 2020. This can be due to the existence of number of local players in the market serving customers in particular geographies.

China Welfare Lottery was the largest competitor with 10.85% of the market, followed by The Hong Kong Jockey Club with 6.01%, MGM Resorts International with 0.62%, Crown resorts with 0.51%, Caesars Entertainment Corporation with 0.50%, Las Vegas Sands Corporation with 0.49%, Melco International Development Ltd. with 0.31%, Genting Group with 0.30%, Wynn Resorts Ltd. with 0.27%, and Galaxy Entertainment Group Limited with 0.23%.

The top opportunities in the gambling market segmented by type will arise in the lotteries segment, which will gain $113,324.9 million of global annual sales by 2025. The top opportunities in the gambling market segmented by channel type will arise in the offline segment, which will gain $155,521.3 million of global annual sales by 2025. The gambling market size will gain the most in China at $29,826.3 million.

Market-trend-based strategies for the gambling market includes investing in gambling games that use AR and VR technology, adopt advanced technologies to introduce live casinos, introduce hybrid games to drive engagement, adopt advanced security measures to prevent fraud, adopt cryptocurrencies to improve transparency in transactions, provide large-format slot machines, integrate robots with artificial intelligence, invest in providing mobile gambling services, offering offshore betting services, employ big data analytics, invest in branded slot games and gambling services through smart watch applications.

Key Topics Covered:

1. Gambling Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Type
6.3. Segmentation By Channel Type

7. Gambling Market Characteristics
7.1. Market Definition
7.2. Segmentation By Type
7.2.1. Casino
7.2.2. Lotteries
7.2.3. Sports Betting
7.2.4. Others
7.3. Segmentation By Channel Type
7.3.1. Offline Gambling
7.3.2. Online Gambling
7.3.3. Virtual Reality (VR) Gambling

8. Gambling Market, Supply Chain Analysis
8.1.1. Resources
8.1.2. Gambling Services Providers
8.1.3. Other Service Providers
8.1.4. End Users

9. Gambling Market, Product/Service Analysis – Product/Service Examples

10. Gambling Market Customer Information
10.1. Shift In Interests Towards Online And Physical Sportsbook Betting
10.2. Gamblers Will Return To Casinos Post COVID-19
10.3. Online Gambling Is the Most Popular Gambling Behavior
10.4. Mobile Devices Have Become the Most Popular Gambling Medium
10.5. Betting Over Legal Sportsbooks Is The Most Popular Gambling Behavior
10.6. Casinos Are Considering Adopting Skill-Based Games To Attract New Gamers
10.7. Most Social Gamblers Have Not Faced Issues From Their Gambling Activity
10.8. Australians Are Concerned About Over Exposure To Gambling Advertisements
10.9. The National Lottery Draws Are The Most Popular Gambling Activity
10.10. Rise In Gambling Activity Among Singapore Residents
10.11. Americans Believe That Sports Gambling Is Moral, But Illegal
10.12. Increased Funding For Problem Gambling Services In The United States

11. Gambling Market Trends And Strategies
11.1. Adoption Of Augmented and Virtual Reality In Casinos
11.2. Increase In Gambling Legislations
11.3. Live Casinos
11.4. Hybrid Games
11.5. Security In Online Gambling
11.6. Cryptocurrency In Gambling
11.7. Large-Format Slot Machines
11.8. Sports Betting Bots
11.9. Mobile Gambling
11.10. Online Casinos
11.11. Offshore Sports Betting
11.12. Big Data Analytics in Sports Betting
11.13. Branded Slots
11.14. Slots On Smart Watches

12. Gambling Market Opportunity Assessment, PESTEL Analysis
12.1. Political
12.1.1. Favorable Tourism Policies
12.1.2. Political Changes
12.1.3. Government Policies
12.1.4. Tax Laws
12.2. Economic
12.2.1. Disposable Incomes
12.2.2. Interest Rates
12.3. Social
12.3.1. Changing Demographics
12.4. Technological
12.4.1. Technological Advances
12.5. Environmental
12.5.1. Extreme Weather Conditions
12.6. Legal
12.6.1. Legality Of Gambling

13. Gambling Market Regulatory Landscape

14. Emergence of Augmented Reality and Virtual Reality in Gambling
14.1. Augmented Reality (AR)
14.2. Virtual Reality (VR)

15. Illegal Gambling Market

16. Gambling Competitions
16.1. World Series Of Poker
16.2. DraftKings Championship Series
16.3. World Casino Championship

17. Impact Of COVID-19 On The Gambling Market
17.1. Introduction
17.2. Closure of Land Casinos
17.3. Shift Towards Online Gambling
17.4. Impact On Companies
17.5. Future Outlook

Companies Mentioned

  • China Welfare Lottery
  • The Hong Kong Jockey Club
  • MGM Resorts International
  • Crown Resorts
  • Caesars Entertainment Corporation
  • Las Vegas Sands Corporation
  • Melco International Development Ltd.
  • Genting Group
  • Wynn Resorts Ltd.
  • Galaxy Entertainment Group Limited

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GR8_TECH rolls out a new brand identity built for digital-first iGaming

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The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.

GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”

According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.

“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”

GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.

The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.

The post GR8_TECH rolls out a new brand identity built for digital-first iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TaDa Gaming to showcase its solutions at Peru Gaming Show 2026

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The company team invites visitors to explore its glocalization capabilities and growth potential as a strategic partner of TaDa Gaming at PGS in Lima.

TaDa Gaming has announced its participation in Peru Gaming Show 2026, one of the most influential B2B gaming exhibitions in Latin America. The event will take place at the Jockey Exhibition Centre in Lima, Peru, on June 17–18, bringing together an estimated 8,000 delegates and 80 exhibitors under one roof.

Driven by its success in Brazil and its goal of further expanding its presence across Latin America, Stand 52 will be the space where TaDa Gaming will showcase its award-winning gamification tools and Crash games, its exclusive fish-shooting titles, and its high-performance slots.

Supported by TaDa Gaming’s expert glocalization strategy, which combines global mechanics with localized content, its top-performing slots in the region include the Fortune Gems and Lucky series.

The “Fortune Gems” games are currently among TaDa Gaming’s best-performing slots in Latin America and include the company’s first co-created celebrity title: “Fortune Yuri 500”, developed in collaboration with renowned Brazilian streamer and influencer Yuri Brida.

Meanwhile, the “Lucky” series was designed specifically for Latin American players. All titles benefit from TaDa Gaming’s localization expertise and know-how, ensuring experiences aligned with target audiences in terms of themes, cultural relevance, and bonus preferences.

Access to high-growth and regulated markets across the region is supported by TaDa Gaming’s extensive portfolio of global licenses and certifications.

This provides the supplier with a competitive advantage in delivering future-ready gaming experiences and has led to major partnership agreements with key industry players, including the international full-service iGaming content and technology provider Bragg Gaming Group.

The TaDa Gaming team will also be available to share data-driven performance insights across key Latin American markets, as well as flexible partnership models that position the company as a strategic value partner.

Ray Lee, Business Development Director at TaDa Gaming, commented: “Latin America as a whole is a key strategic market for TaDa Gaming, and Peru in particular is also highly important. Events like PGS allow us to connect directly with the stakeholders shaping the future of the industry.

We invite everyone to visit us at Stand 52 to discuss partnership development and learn more about emerging regulatory and technological trends in Peru.”

TaDa Gaming’s presence at PGS reaffirms the company’s commitment to expanding in regulated markets and strengthening partnerships across Latin America.

The post TaDa Gaming to showcase its solutions at Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.

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Betano is a new supporter of the 2026 World Cup in Europe and South America

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Betano has been announced as an official supporter of the FIFA World Cup 2026™ for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.

The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup™ history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.

This marks the third time Betano and FIFA have joined forces.

Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022™ for Europe.

More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025™.

“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026™,” said Romy Gai, Chief Business Officer at FIFA.

“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.

We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.

“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026™ represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.

For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.

Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”

Controlled by Kaizen Gaming,  recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup™ in a responsible way.

Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.

The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026™.

The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.

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