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Global Gambling Market Opportunities and Strategies Report 2022-2030: Shift In Interests Towards Online And Physical Sportsbook Betting

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The “Gambling Global Market Opportunities And Strategies To 2030, By Type, Channel Type” report has been added to ResearchAndMarkets’ offering.

The global gambling market reached a value of nearly $465,763.9 million in 2020, having increased at a compound annual growth rate (CAGR) of 2.1% since 2015. The market is expected to grow from $465,763.9 million in 2020 to $674,703.9 million in 2025 at a CAGR of 7.7%. The market is expected to grow from $674,703.9 million in 2025 to $895,720.3 million in 2030 at a CAGR of 5.8%.

The gambling market consists of sales of gambling services and related goods by entities (organizations, sole traders and partnerships) that operate gambling facilities, such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting. Gambling is the act of wagering money or something of value on an event with an uncertain outcome that is not under gambler control, with an intent of winning money.

Growth in the historic period resulted from growth of the experience economy, favorable visa policies and new initiatives, emerging markets growth, growth in female gamblers, rapid urbanization, legalization of gambling and rise in mobile gambling.

Going forward, legalization of gambling, changing consumer gambling habits and use of social media are expected to drive the market. Stringent government regulations on gambling, demographic changes and problem gambling are major factors that could hinder the growth of the gambling market in the future.

The gambling market is segmented by type into casino, lotteries, sports betting and others. The lotteries market was the largest segment of the gambling market by type, accounting for 52.5% of the total market in 2020. Going forward, sports betting segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 8.4%.

The gambling market is also segmented by channel type into offline, online and virtual reality (VR). The offline market was the largest segment of the gambling market by channel type, accounting for 88.0% of the total market in 2020. Going forward, the virtual reality (VR) segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 17.7%.

Asia Pacific was the largest region in the global gambling market, accounting for 38.2% of the total in 2020. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the gambling market will be Middle East and Eastern Europe, where growth will be at CAGRs of 12.0% and 10.8% respectively. These will be followed by Africa and South America, where the markets are expected to register CAGRs of 10.1% and 9.9% respectively.

The gambling market is relatively fragmented, with a large number of players. The top ten competitors in the market made up to 20.10% of the total market in 2020. This can be due to the existence of number of local players in the market serving customers in particular geographies.

China Welfare Lottery was the largest competitor with 10.85% of the market, followed by The Hong Kong Jockey Club with 6.01%, MGM Resorts International with 0.62%, Crown resorts with 0.51%, Caesars Entertainment Corporation with 0.50%, Las Vegas Sands Corporation with 0.49%, Melco International Development Ltd. with 0.31%, Genting Group with 0.30%, Wynn Resorts Ltd. with 0.27%, and Galaxy Entertainment Group Limited with 0.23%.

The top opportunities in the gambling market segmented by type will arise in the lotteries segment, which will gain $113,324.9 million of global annual sales by 2025. The top opportunities in the gambling market segmented by channel type will arise in the offline segment, which will gain $155,521.3 million of global annual sales by 2025. The gambling market size will gain the most in China at $29,826.3 million.

Market-trend-based strategies for the gambling market includes investing in gambling games that use AR and VR technology, adopt advanced technologies to introduce live casinos, introduce hybrid games to drive engagement, adopt advanced security measures to prevent fraud, adopt cryptocurrencies to improve transparency in transactions, provide large-format slot machines, integrate robots with artificial intelligence, invest in providing mobile gambling services, offering offshore betting services, employ big data analytics, invest in branded slot games and gambling services through smart watch applications.

Key Topics Covered:

1. Gambling Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Type
6.3. Segmentation By Channel Type

7. Gambling Market Characteristics
7.1. Market Definition
7.2. Segmentation By Type
7.2.1. Casino
7.2.2. Lotteries
7.2.3. Sports Betting
7.2.4. Others
7.3. Segmentation By Channel Type
7.3.1. Offline Gambling
7.3.2. Online Gambling
7.3.3. Virtual Reality (VR) Gambling

8. Gambling Market, Supply Chain Analysis
8.1.1. Resources
8.1.2. Gambling Services Providers
8.1.3. Other Service Providers
8.1.4. End Users

9. Gambling Market, Product/Service Analysis – Product/Service Examples

10. Gambling Market Customer Information
10.1. Shift In Interests Towards Online And Physical Sportsbook Betting
10.2. Gamblers Will Return To Casinos Post COVID-19
10.3. Online Gambling Is the Most Popular Gambling Behavior
10.4. Mobile Devices Have Become the Most Popular Gambling Medium
10.5. Betting Over Legal Sportsbooks Is The Most Popular Gambling Behavior
10.6. Casinos Are Considering Adopting Skill-Based Games To Attract New Gamers
10.7. Most Social Gamblers Have Not Faced Issues From Their Gambling Activity
10.8. Australians Are Concerned About Over Exposure To Gambling Advertisements
10.9. The National Lottery Draws Are The Most Popular Gambling Activity
10.10. Rise In Gambling Activity Among Singapore Residents
10.11. Americans Believe That Sports Gambling Is Moral, But Illegal
10.12. Increased Funding For Problem Gambling Services In The United States

11. Gambling Market Trends And Strategies
11.1. Adoption Of Augmented and Virtual Reality In Casinos
11.2. Increase In Gambling Legislations
11.3. Live Casinos
11.4. Hybrid Games
11.5. Security In Online Gambling
11.6. Cryptocurrency In Gambling
11.7. Large-Format Slot Machines
11.8. Sports Betting Bots
11.9. Mobile Gambling
11.10. Online Casinos
11.11. Offshore Sports Betting
11.12. Big Data Analytics in Sports Betting
11.13. Branded Slots
11.14. Slots On Smart Watches

12. Gambling Market Opportunity Assessment, PESTEL Analysis
12.1. Political
12.1.1. Favorable Tourism Policies
12.1.2. Political Changes
12.1.3. Government Policies
12.1.4. Tax Laws
12.2. Economic
12.2.1. Disposable Incomes
12.2.2. Interest Rates
12.3. Social
12.3.1. Changing Demographics
12.4. Technological
12.4.1. Technological Advances
12.5. Environmental
12.5.1. Extreme Weather Conditions
12.6. Legal
12.6.1. Legality Of Gambling

13. Gambling Market Regulatory Landscape

14. Emergence of Augmented Reality and Virtual Reality in Gambling
14.1. Augmented Reality (AR)
14.2. Virtual Reality (VR)

15. Illegal Gambling Market

16. Gambling Competitions
16.1. World Series Of Poker
16.2. DraftKings Championship Series
16.3. World Casino Championship

17. Impact Of COVID-19 On The Gambling Market
17.1. Introduction
17.2. Closure of Land Casinos
17.3. Shift Towards Online Gambling
17.4. Impact On Companies
17.5. Future Outlook

Companies Mentioned

  • China Welfare Lottery
  • The Hong Kong Jockey Club
  • MGM Resorts International
  • Crown Resorts
  • Caesars Entertainment Corporation
  • Las Vegas Sands Corporation
  • Melco International Development Ltd.
  • Genting Group
  • Wynn Resorts Ltd.
  • Galaxy Entertainment Group Limited

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Xpoint aims to bring battle-tested geolocation tech to Italy as regulatory complexity grows

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Having built its reputation as a trusted geolocation partner for North American gambling operators, Xpoint is now setting its sights on Europe. With Italy as its entry point, the company is looking to bring the same compliance precision and seamless player experience it has delivered stateside to a continent where regulatory boundaries are anything but straightforward. CEO Manu Gambhir sets out what is driving the expansion.

With a previous focus on the North American gambling market, what is driving your expansion into Europe now?

Our success in North America has given us an understanding of the complexities around geolocation as well as invaluable insights into what operators truly need from a geolocation provider. We have spent years building technology that balances compliance precision with user experience, and we have seen firsthand how critical that balance is. Europe presents a natural next step as markets like Italy have sophisticated regulatory frameworks and operators who understand the value of reliable geolocation. Our technology already handles complex multi-jurisdictional scenarios in the US where you might have different rules between states, or even between counties. That granular precision translates well to markets where regulatory boundaries don’t always follow national borders. We are not just looking to export our North American solution, we aim to bring our proven technology and adapting it to meet European requirements.

You mentioned Italy, how does Xpoint’s approach address that market’s specific compliance needs?

In Italy, geolocation rules for online gambling have recently undergone a massive overhaul. As of late 2025, the regulatory body Agenzia delle Dogane e dei Monopoli (ADM) has transitioned the country into one of the strictest geolocation and identity verification frameworks in Europe. The core principle is simple. To gamble on an Italian-licensed site, you must be physically located within Italian borders. The complexity is added with the requirement of excluding specific territories like Vatican City and San Marino which are not covered by the local gambling laws. Some regional legislation also dictates safe distances from military zones, schools and places of worship which operators need to block activity from.

The ADM now also requires operators to use multi-layered location verification and to implement anti-spoofing technology, blocking access if VPN, proxies or Remote Desktop Software is detected.

Italy’s regulatory environment is rigorous, and rightfully so. Our approach has always been to work closely with regulators rather than simply meeting minimum standards. We are now focused on understanding ADM’s requirements around player location verification and responsible gambling measures.

What lessons from the North American market are most applicable as you expand into Europe?

The biggest lesson is that geolocation technology must be invisible when it works and transparent when questions arise. Operators in North America initially worried that location checks would create friction in the player experience. We have proven that accurate geolocation can happen seamlessly as players barely notice it. But when disputes arise, or when regulators have questions, our audit trails and documentation provide complete clarity. European operators have the same concerns, and we’re looking to bring solutions that have already solved them at scale.

Beyond Italy, what’s your broader vision for Xpoint’s presence in Europe?

Italy is our intended entry point, but we are also starting to look at Europe as a whole. In the US, we are seeing the use cases for geolocation evolve, with certain states like Illinois, introducing a higher levy in one county, making it even more important to identify the exact location of players. Similar challenges may emerge in Europe, too.

We are currently in a learning phase about Europe and what each market might need. As we have found in North America, what will definitely be essential is local expertise, responsive support, and technology that evolves appropriately with each market’s regulatory landscape.

The post Xpoint aims to bring battle-tested geolocation tech to Italy as regulatory complexity grows appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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David Schwieler MD B2C Nordics & Americas LCKY Group

Movers and Shakers: What’s In A Name?

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

David Schwieler, MD, B2C Nordics & Americas (LCKY Group)

When we rebranded from Glitnor to LCKY Group this year, we did so to ensure we had a name that reflected the brands under our umbrella and the drive of the people that make us who we are: it was a natural evolution of the group’s DNA.

Having grown from a Nordic challenger into a global business, a lot has changed in the past few years. As we’ve expanded, we’ve opened multiple offices across Europe and taken on a workforce comprised of people of all ages, nationalities and backgrounds. As LCKY Group, we still retain the agile structure and entrepreneurial spirit of Glitnor that has got the group to where it is today.

Under the new branding we’ve created a platform for international growth by adopting a name that will resonate in regulated markets worldwide. Our recent acquisition of OneCasino added impetus to the decision by further extending the group’s outreach, with this giving us an identity that could transcend borders and chime with global audiences

Given that LCKY Group will remain focused on regulated markets moving forward, the rebrand will help us seamlessly expand into new jurisdictions under a banner both players and operators can get behind. Bold, fun and fuelled by the talent of its people, it’s the collective DNA of our brands encapsulated at group level, with each unique story contributing to the whole.

From the integrity and innovation of our software supplier Swintt to the playful branding and mobile-first accessibility of Happy Casino, LCKY Group is the product of a rich tapestry of influences – and by incorporating them all into our collective identity, we can nurture and grow each brand without ever diluting the individual qualities that make every one so special.

With the individual strengths and unique identity of each label that sits under the LCKY Group umbrella now better represented than ever before, we’re ready to take the next step in our journey as a leading iGaming company. Confidently looking to the future rather than dwelling on the success stories of the past, we’ll continue to drive exponential growth for all our partners through a name they can trust.

LCKY Group is more than a new name to me. It reflects who we are today and the ambition driving us forward. It captures the spirit of our brands, our culture and the joy behind what we build. I’m incredibly proud of the team who made this happen and excited for what’s ahead. We are LCKY Group.

The post Movers and Shakers: What’s In A Name? appeared first on Americas iGaming & Sports Betting News.

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AGS Interactive Strengthens Global Team with Key Appointments

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Brett Jackson, Vice President of Product Management, Interactive (L) and Angelo Daino, Country Manager for Europe, Interactive (R)

AGS Interactive (AGSi), a leading supplier of high-performing slots, table games, and interactive gaming products, has announced the appointment of two senior executives to bolster its global growth strategy.

Brett Jackson has been named Vice President of Product Management, Interactive, while Angelo Daino joins as Country Manager for Europe, Interactive. These appointments reinforce AGSi’s commitment to expanding its presence in regulated markets and enhancing product innovation worldwide.

Strategic Leadership for Global Expansion

Mark DeDeaux, Senior Vice President and General Manager of Slots at AGS, stated: “Brett and Angelo bring unparalleled expertise and a deep understanding of the gaming industry that will support AGS’ global expansion. Brett’s leadership in product development and Angelo’s regional acumen and commercial capabilities position them as integral to AGS’ growth strategy.”

Brett Jackson – Driving Product Innovation

Jackson brings extensive experience in game development and product leadership, having held roles at Aristocrat, IGT, Light & Wonder, Apple, and Atlassian.

In his new role, he will oversee AGSi’s product management initiatives, ensuring the development of innovative, user-focused gaming solutions across online and interactive platforms. Jackson combines customer insight with forward-thinking product vision to enhance AGSi’s portfolio and meet evolving market demands.

Angelo Daino – Leading European Market Growth

Daino brings over a decade of international commercial experience and four years in the iGaming industry. As Country Manager for Europe, he will lead strategic partnerships, market expansion, and operator engagement across regulated European territories.

His role focuses on commercializing AGSi’s online real-money gaming content and forging collaborations to expand the company’s footprint in key global markets.

Engagement Across Global Industry Events

AGSi plans to actively showcase its offerings and engage with partners at major upcoming events, including:

  • Enada Primavera – Rimini, Italy
  • IGA – San Diego, California
  • SBC Summit – Canada and Lisbon
  • IGB Live – London, UK

These events provide opportunities for AGSi to strengthen industry relationships, demonstrate its latest interactive products, and drive global growth initiatives.

Commitment to Innovation and Growth

The leadership appointments signal AGSi’s dedication to combining innovative gaming solutions with strategic international expansion. By leveraging Jackson’s product expertise and Daino’s regional experience, AGSi aims to solidify its position as a global leader in interactive gaming content.

The company continues to focus on delivering cutting-edge slot games, table games, and interactive platforms designed for regulated markets, ensuring partners and operators worldwide can access premium, scalable gaming solutions.

The post AGS Interactive Strengthens Global Team with Key Appointments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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