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Global Gambling Market Opportunities and Strategies Report 2022-2030: Shift In Interests Towards Online And Physical Sportsbook Betting

Published

4 years ago

March 16, 2022

Reading Time: 4 minutes

The “Gambling Global Market Opportunities And Strategies To 2030, By Type, Channel Type” report has been added to ResearchAndMarkets’ offering.

The global gambling market reached a value of nearly $465,763.9 million in 2020, having increased at a compound annual growth rate (CAGR) of 2.1% since 2015. The market is expected to grow from $465,763.9 million in 2020 to $674,703.9 million in 2025 at a CAGR of 7.7%. The market is expected to grow from $674,703.9 million in 2025 to $895,720.3 million in 2030 at a CAGR of 5.8%.

The gambling market consists of sales of gambling services and related goods by entities (organizations, sole traders and partnerships) that operate gambling facilities, such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting. Gambling is the act of wagering money or something of value on an event with an uncertain outcome that is not under gambler control, with an intent of winning money.

Growth in the historic period resulted from growth of the experience economy, favorable visa policies and new initiatives, emerging markets growth, growth in female gamblers, rapid urbanization, legalization of gambling and rise in mobile gambling.

Going forward, legalization of gambling, changing consumer gambling habits and use of social media are expected to drive the market. Stringent government regulations on gambling, demographic changes and problem gambling are major factors that could hinder the growth of the gambling market in the future.

The gambling market is segmented by type into casino, lotteries, sports betting and others. The lotteries market was the largest segment of the gambling market by type, accounting for 52.5% of the total market in 2020. Going forward, sports betting segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 8.4%.

The gambling market is also segmented by channel type into offline, online and virtual reality (VR). The offline market was the largest segment of the gambling market by channel type, accounting for 88.0% of the total market in 2020. Going forward, the virtual reality (VR) segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 17.7%.

Asia Pacific was the largest region in the global gambling market, accounting for 38.2% of the total in 2020. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the gambling market will be Middle East and Eastern Europe, where growth will be at CAGRs of 12.0% and 10.8% respectively. These will be followed by Africa and South America, where the markets are expected to register CAGRs of 10.1% and 9.9% respectively.

The gambling market is relatively fragmented, with a large number of players. The top ten competitors in the market made up to 20.10% of the total market in 2020. This can be due to the existence of number of local players in the market serving customers in particular geographies.

China Welfare Lottery was the largest competitor with 10.85% of the market, followed by The Hong Kong Jockey Club with 6.01%, MGM Resorts International with 0.62%, Crown resorts with 0.51%, Caesars Entertainment Corporation with 0.50%, Las Vegas Sands Corporation with 0.49%, Melco International Development Ltd. with 0.31%, Genting Group with 0.30%, Wynn Resorts Ltd. with 0.27%, and Galaxy Entertainment Group Limited with 0.23%.

The top opportunities in the gambling market segmented by type will arise in the lotteries segment, which will gain $113,324.9 million of global annual sales by 2025. The top opportunities in the gambling market segmented by channel type will arise in the offline segment, which will gain $155,521.3 million of global annual sales by 2025. The gambling market size will gain the most in China at $29,826.3 million.

Market-trend-based strategies for the gambling market includes investing in gambling games that use AR and VR technology, adopt advanced technologies to introduce live casinos, introduce hybrid games to drive engagement, adopt advanced security measures to prevent fraud, adopt cryptocurrencies to improve transparency in transactions, provide large-format slot machines, integrate robots with artificial intelligence, invest in providing mobile gambling services, offering offshore betting services, employ big data analytics, invest in branded slot games and gambling services through smart watch applications.

Key Topics Covered:

1. Gambling Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Type
6.3. Segmentation By Channel Type

7. Gambling Market Characteristics
7.1. Market Definition
7.2. Segmentation By Type
7.2.1. Casino
7.2.2. Lotteries
7.2.3. Sports Betting
7.2.4. Others
7.3. Segmentation By Channel Type
7.3.1. Offline Gambling
7.3.2. Online Gambling
7.3.3. Virtual Reality (VR) Gambling

8. Gambling Market, Supply Chain Analysis
8.1.1. Resources
8.1.2. Gambling Services Providers
8.1.3. Other Service Providers
8.1.4. End Users

9. Gambling Market, Product/Service Analysis – Product/Service Examples

10. Gambling Market Customer Information
10.1. Shift In Interests Towards Online And Physical Sportsbook Betting
10.2. Gamblers Will Return To Casinos Post COVID-19
10.3. Online Gambling Is the Most Popular Gambling Behavior
10.4. Mobile Devices Have Become the Most Popular Gambling Medium
10.5. Betting Over Legal Sportsbooks Is The Most Popular Gambling Behavior
10.6. Casinos Are Considering Adopting Skill-Based Games To Attract New Gamers
10.7. Most Social Gamblers Have Not Faced Issues From Their Gambling Activity
10.8. Australians Are Concerned About Over Exposure To Gambling Advertisements
10.9. The National Lottery Draws Are The Most Popular Gambling Activity
10.10. Rise In Gambling Activity Among Singapore Residents
10.11. Americans Believe That Sports Gambling Is Moral, But Illegal
10.12. Increased Funding For Problem Gambling Services In The United States

11. Gambling Market Trends And Strategies
11.1. Adoption Of Augmented and Virtual Reality In Casinos
11.2. Increase In Gambling Legislations
11.3. Live Casinos
11.4. Hybrid Games
11.5. Security In Online Gambling
11.6. Cryptocurrency In Gambling
11.7. Large-Format Slot Machines
11.8. Sports Betting Bots
11.9. Mobile Gambling
11.10. Online Casinos
11.11. Offshore Sports Betting
11.12. Big Data Analytics in Sports Betting
11.13. Branded Slots
11.14. Slots On Smart Watches

12. Gambling Market Opportunity Assessment, PESTEL Analysis
12.1. Political
12.1.1. Favorable Tourism Policies
12.1.2. Political Changes
12.1.3. Government Policies
12.1.4. Tax Laws
12.2. Economic
12.2.1. Disposable Incomes
12.2.2. Interest Rates
12.3. Social
12.3.1. Changing Demographics
12.4. Technological
12.4.1. Technological Advances
12.5. Environmental
12.5.1. Extreme Weather Conditions
12.6. Legal
12.6.1. Legality Of Gambling

13. Gambling Market Regulatory Landscape

14. Emergence of Augmented Reality and Virtual Reality in Gambling
14.1. Augmented Reality (AR)
14.2. Virtual Reality (VR)

15. Illegal Gambling Market

16. Gambling Competitions
16.1. World Series Of Poker
16.2. DraftKings Championship Series
16.3. World Casino Championship

17. Impact Of COVID-19 On The Gambling Market
17.1. Introduction
17.2. Closure of Land Casinos
17.3. Shift Towards Online Gambling
17.4. Impact On Companies
17.5. Future Outlook

Companies Mentioned

China Welfare Lottery
The Hong Kong Jockey Club
MGM Resorts International
Crown Resorts
Caesars Entertainment Corporation
Las Vegas Sands Corporation
Melco International Development Ltd.
Genting Group
Wynn Resorts Ltd.
Galaxy Entertainment Group Limited

2026 World Cup

Superbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds

Published

15 hours ago

June 12, 2026

GamingAmericas.com

superbet-launches-‘as-odds-do-penta’-hub-tracking-brazil-2026-title-odds

Platform pairs sportsbook simulations with a QualiBest survey on fan confidence and compares 2026 sentiment to Brazil’s 2002 campaign.

Superbet has launched “As Odds do Penta,” a data and research hub focused on Brazil’s 2026 World Cup outlook, using sportsbook-driven simulations and public opinion polling to compare the current cycle with the national team’s 2002 campaign. The initiative was announced in São Paulo in June 2026 and is hosted at termometrosuper.com.br.

According to Superbet, its sportsbook model runs predictive simulations and weighs performance metrics alongside qualitative inputs, including media coverage tone and fan engagement, to recreate historical probabilities and compare them to today’s market. “The odds in 2002 would certainly be as high as what we have now in 2026.. The scenario has several similarities: widespread distrust, a tense qualifying phase, and pressure from the press.”, said Guilherme Simantob, a statistician at Superbet.

Superbet also cited results from “Termômetro Super,” a survey commissioned from Instituto QualiBest and conducted June 4-6 with 824 internet users aged 40+ across Brazil. The company said 58% of respondents see a medium-to-high probability of a Brazil turnaround in 2026, and that 58% reported being optimistic or moderately confident based on historical parallels. The release also noted demographic splits, including higher uncertainty among women; a more negative view among Class A respondents compared to Class C; and a stronger “medium probability” view among respondents aged 61+ (44%) versus those aged 40-50 (33%).

On whether prior World Cup disappointments affect belief in a 2026 title, Superbet said 35% reported that pressure from previous defeats reduces confidence, while 22% said history shows Brazil performs strongly when expectations are low; 37% described themselves as moderately confident.

The company added that, based on its reconstruction, Brazil would have been priced at 8.50 in 2002 (which it equated to an 11% mathematical chance). For 2026, Superbet said Brazil’s title odds are around 9.50, and that the “mercado internacional” assigns the team about a 5% chance to win. Commentator Jorge Iggor, cited in the release, argued that entering without being the market favorite can reduce pressure: “Looking at the historical context and the odds themselves proves that not carrying the absolute favoritism for 2026 is a great advantage. Arriving without the weight of being the top team on the market relieves the pressure and makes the atmosphere much lighter. In 2002, the team also defied all predictions and clinical doubts about its main stars to lift the trophy.”

Superbet also highlighted what it called an experience edge in the current squad: “There is an unprecedented and favorable point for the current team. The players selected for the 2026 tournament have accumulated far more titles than the 2002 team at that time: 305 titles combined now, compared to 176 in 2002. This provides experience in big games that could be our unseen advantage.”, Simantob said. The company said the hub will update during the tournament, including additional “Termômetro” polling updates tracking changes in public confidence.

The post Superbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds appeared first on Americas iGaming & Sports Betting News.

Altenar

Altenar launches Super Early Payout to boost World Cup engagement

Published

1 day ago

June 12, 2026

Wladimir P.

altenar-launches-super-early-payout-to-boost-world-cup-engagement

Leading sportsbook provider Altenar has announced the launch of Super Early Payout to give soccer bettors more chance to celebrate winning moments before the final whistle.

The new promotion has gone live in time for the World Cup 2026 and means bettors who back a team in eligible markets will have their bet settled as a winner as soon as their selected team takes a one-goal lead, regardless of the final result.

This is an upgrade to the popular Early Payout offer, which requires a team to lead by two goals before qualifying bets are settled. Reducing the threshold to one goal allows Super Early Payout to deliver faster wins and an even more engaging betting experience.

Operators can configure the promotion for a specific team or both teams, while also having the option to replace the standard 1X2 market for a more prominent promotional experience.

Altenar has also brought greater flexibility to promotional campaigns with improvements to the Early Payout feature, which can now be applied directly to selected events rather than entire championships, making it easier to highlight key World Cup fixtures and other high-profile matches.

The enhancement supports both two-goal and three-goal Early Payout configurations and can also be applied to one or both teams. By moving beyond championship-wide set-ups, operators can create more targeted campaigns.

Expanded markets have also enriched Altenar’s soccer coverage at major tournaments such as the World Cup. New additions allow bettors more choice when it comes to player performance, including how goals or shots were made (by foot, header, outside the box etc).

Player specials have been expanded to include substitute coverage, allowing betting opportunities to remain relevant even when the originally selected player is replaced by a substitute.

A comprehensive range of player, team and match markets are also now available for matches that go to extra time, creating additional betting opportunities during the knockout stage of tournaments such as the World Cup.

These new features follow on from the World Cup Lobby, which was recently released by Altenar as a dedicated event hub designed to enhance player engagement and streamline navigation during the upcoming tournament.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “At Altenar, we’re focused on giving our partners the flexibility to tailor their sportsbook experience to the needs of their customers.

“Super Early Payout allows operators to offer a more engaging soccer betting proposition, while our expanded range of markets means bettors have more choice than ever when it comes to placing bets on the markets which matter most to them.

“These enhancements combine greater promotional flexibility with deeper soccer coverage, helping operators maximise engagement throughout the World Cup.”

The post Altenar launches Super Early Payout to boost World Cup engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Arnold Ash

Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup

Published

1 day ago

June 12, 2026

Wladimir P.

arnold-ash-sponsors-arthurian-league-us-tour-ahead-of-2026-transatlantic-cup

Arnold Ash has agreed a sponsorship deal for the Arthurian League’s 2026 US Tour, which will culminate in the inaugural Transatlantic Cup on Friday 26 June in Philadelphia. The announcement was dated Friday 12th June 2026.

The Transatlantic Cup will be played during the 2026 World Cup and is framed by organisers as part of events marking 250 years of US independence. US amateur champions West Chester United SC, holders of the 2025 US Adult Soccer Association (USASA) National Amateur Cup, will host the Arthurian League representative side.

Arnold Ash’s logo will appear on the front of the touring team’s white and red England kit. The company said the headline partnership covers the full 12-day tour, including additional matches against New York Athletic Club and Boston Bolts, plus in-stadium branding at the ticketed fixture at Drexel University’s Vidal Athletic Complex and across event online and social channels.

Jon Arnold, CEO at Arnold Ash, said: “Arnold Ash has been a proud sponsor of the Arthurian League representative sides at major events before, but it doesn’t get any bigger than this. The team is hugely talented, made up of the top amateur players England has to offer and – as the best-of-the-best – reflect the Arnold Ash core principles of quality, experience and consistency.

“The World Cup is now underway, but for the next five weeks, the Transatlantic Cup is where the real action is at! We wish both England teams the best of luck stateside!”

Billy Jenkins, Manager of the Arthurian League representative team, said: “Arnold Ash’s sponsorship is hugely valuable to our team, and we are incredibly grateful for their continued backing of grassroots football.

“We are honoured to participate in the first-ever Transatlantic Cup and just like England’s professional team hope to be lifting prestigious silverware on US soil in the coming weeks.”

The post Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.