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Global Gambling Market Opportunities and Strategies Report 2022-2030: Shift In Interests Towards Online And Physical Sportsbook Betting

Published

4 years ago

March 16, 2022

Reading Time: 4 minutes

The “Gambling Global Market Opportunities And Strategies To 2030, By Type, Channel Type” report has been added to ResearchAndMarkets’ offering.

The global gambling market reached a value of nearly $465,763.9 million in 2020, having increased at a compound annual growth rate (CAGR) of 2.1% since 2015. The market is expected to grow from $465,763.9 million in 2020 to $674,703.9 million in 2025 at a CAGR of 7.7%. The market is expected to grow from $674,703.9 million in 2025 to $895,720.3 million in 2030 at a CAGR of 5.8%.

The gambling market consists of sales of gambling services and related goods by entities (organizations, sole traders and partnerships) that operate gambling facilities, such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting. Gambling is the act of wagering money or something of value on an event with an uncertain outcome that is not under gambler control, with an intent of winning money.

Growth in the historic period resulted from growth of the experience economy, favorable visa policies and new initiatives, emerging markets growth, growth in female gamblers, rapid urbanization, legalization of gambling and rise in mobile gambling.

Going forward, legalization of gambling, changing consumer gambling habits and use of social media are expected to drive the market. Stringent government regulations on gambling, demographic changes and problem gambling are major factors that could hinder the growth of the gambling market in the future.

The gambling market is segmented by type into casino, lotteries, sports betting and others. The lotteries market was the largest segment of the gambling market by type, accounting for 52.5% of the total market in 2020. Going forward, sports betting segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 8.4%.

The gambling market is also segmented by channel type into offline, online and virtual reality (VR). The offline market was the largest segment of the gambling market by channel type, accounting for 88.0% of the total market in 2020. Going forward, the virtual reality (VR) segment is expected to be the fastest growing segment in the gambling market, at a CAGR of 17.7%.

Asia Pacific was the largest region in the global gambling market, accounting for 38.2% of the total in 2020. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the gambling market will be Middle East and Eastern Europe, where growth will be at CAGRs of 12.0% and 10.8% respectively. These will be followed by Africa and South America, where the markets are expected to register CAGRs of 10.1% and 9.9% respectively.

The gambling market is relatively fragmented, with a large number of players. The top ten competitors in the market made up to 20.10% of the total market in 2020. This can be due to the existence of number of local players in the market serving customers in particular geographies.

China Welfare Lottery was the largest competitor with 10.85% of the market, followed by The Hong Kong Jockey Club with 6.01%, MGM Resorts International with 0.62%, Crown resorts with 0.51%, Caesars Entertainment Corporation with 0.50%, Las Vegas Sands Corporation with 0.49%, Melco International Development Ltd. with 0.31%, Genting Group with 0.30%, Wynn Resorts Ltd. with 0.27%, and Galaxy Entertainment Group Limited with 0.23%.

The top opportunities in the gambling market segmented by type will arise in the lotteries segment, which will gain $113,324.9 million of global annual sales by 2025. The top opportunities in the gambling market segmented by channel type will arise in the offline segment, which will gain $155,521.3 million of global annual sales by 2025. The gambling market size will gain the most in China at $29,826.3 million.

Market-trend-based strategies for the gambling market includes investing in gambling games that use AR and VR technology, adopt advanced technologies to introduce live casinos, introduce hybrid games to drive engagement, adopt advanced security measures to prevent fraud, adopt cryptocurrencies to improve transparency in transactions, provide large-format slot machines, integrate robots with artificial intelligence, invest in providing mobile gambling services, offering offshore betting services, employ big data analytics, invest in branded slot games and gambling services through smart watch applications.

Key Topics Covered:

1. Gambling Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Type
6.3. Segmentation By Channel Type

7. Gambling Market Characteristics
7.1. Market Definition
7.2. Segmentation By Type
7.2.1. Casino
7.2.2. Lotteries
7.2.3. Sports Betting
7.2.4. Others
7.3. Segmentation By Channel Type
7.3.1. Offline Gambling
7.3.2. Online Gambling
7.3.3. Virtual Reality (VR) Gambling

8. Gambling Market, Supply Chain Analysis
8.1.1. Resources
8.1.2. Gambling Services Providers
8.1.3. Other Service Providers
8.1.4. End Users

9. Gambling Market, Product/Service Analysis – Product/Service Examples

10. Gambling Market Customer Information
10.1. Shift In Interests Towards Online And Physical Sportsbook Betting
10.2. Gamblers Will Return To Casinos Post COVID-19
10.3. Online Gambling Is the Most Popular Gambling Behavior
10.4. Mobile Devices Have Become the Most Popular Gambling Medium
10.5. Betting Over Legal Sportsbooks Is The Most Popular Gambling Behavior
10.6. Casinos Are Considering Adopting Skill-Based Games To Attract New Gamers
10.7. Most Social Gamblers Have Not Faced Issues From Their Gambling Activity
10.8. Australians Are Concerned About Over Exposure To Gambling Advertisements
10.9. The National Lottery Draws Are The Most Popular Gambling Activity
10.10. Rise In Gambling Activity Among Singapore Residents
10.11. Americans Believe That Sports Gambling Is Moral, But Illegal
10.12. Increased Funding For Problem Gambling Services In The United States

11. Gambling Market Trends And Strategies
11.1. Adoption Of Augmented and Virtual Reality In Casinos
11.2. Increase In Gambling Legislations
11.3. Live Casinos
11.4. Hybrid Games
11.5. Security In Online Gambling
11.6. Cryptocurrency In Gambling
11.7. Large-Format Slot Machines
11.8. Sports Betting Bots
11.9. Mobile Gambling
11.10. Online Casinos
11.11. Offshore Sports Betting
11.12. Big Data Analytics in Sports Betting
11.13. Branded Slots
11.14. Slots On Smart Watches

12. Gambling Market Opportunity Assessment, PESTEL Analysis
12.1. Political
12.1.1. Favorable Tourism Policies
12.1.2. Political Changes
12.1.3. Government Policies
12.1.4. Tax Laws
12.2. Economic
12.2.1. Disposable Incomes
12.2.2. Interest Rates
12.3. Social
12.3.1. Changing Demographics
12.4. Technological
12.4.1. Technological Advances
12.5. Environmental
12.5.1. Extreme Weather Conditions
12.6. Legal
12.6.1. Legality Of Gambling

13. Gambling Market Regulatory Landscape

14. Emergence of Augmented Reality and Virtual Reality in Gambling
14.1. Augmented Reality (AR)
14.2. Virtual Reality (VR)

15. Illegal Gambling Market

16. Gambling Competitions
16.1. World Series Of Poker
16.2. DraftKings Championship Series
16.3. World Casino Championship

17. Impact Of COVID-19 On The Gambling Market
17.1. Introduction
17.2. Closure of Land Casinos
17.3. Shift Towards Online Gambling
17.4. Impact On Companies
17.5. Future Outlook

Companies Mentioned

China Welfare Lottery
The Hong Kong Jockey Club
MGM Resorts International
Crown Resorts
Caesars Entertainment Corporation
Las Vegas Sands Corporation
Melco International Development Ltd.
Genting Group
Wynn Resorts Ltd.
Galaxy Entertainment Group Limited

Football

Stake releases ‘It’s All At Stake’ football tournament hero video

Published

36 minutes ago

June 8, 2026

Wladimir P.

stake-releases-‘it’s-all-at-stake’-football-tournament-hero-video

Stake on Monday, 8 June 2026 released its 2026 global football tournament hero video, starring brand ambassadors Sergio Aguero, Patrice Evra, Iker Casillas and Eden Hazard. The ‘It’s All At Stake’ creative is running across YouTube, Instagram and X, with the major tournament a week away.

The video places the four ex-players in short scenes built around football culture. Casillas is shown grabbing the attention of a fellow nightclub guest, Aguero helps a player off the deck in a five-a-side game, Hazard plays a coach, and Evra appears in a tattoo parlour where he inks a customer with the slogan “I love this game”.

Stake said the campaign is part of its wider tournament activity, with ambassadors positioned at the centre of its marketing around the event. The company said the creative is designed to capture the “highs and lows experienced by fans throughout the competition” and includes “humour, nostalgia and the personalities” of the four players.

Stake Director, Jarrod Febbraio said: “The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe. We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.

“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.

“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments. Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”

The company also reiterated its position on responsible gambling, stating it is “committed to ensuring that our customers are educated on our various responsible gambling tools available for use”.

The post Stake releases ‘It’s All At Stake’ football tournament hero video appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Spinomenal releases Story of Alice 2 slot with four-stage Free Spins Journey

Published

36 minutes ago

June 8, 2026

Wladimir P.

spinomenal-releases-story-of-alice-2-slot-with-four-stage-free-spins-journey

The 5×4 title adds respins, shifting reels and extra Wilds across successive bonus stages hosted by Wonderland characters.

Spinomenal has released Story of Alice 2, its latest slot title set in a Wonderland-themed garden. The game runs on a 5×4 layout and features characters including the White Rabbit, the Mad Hatter, the Caterpillar, the Queen of Hearts and Alice.

In the base game, Wilds substitute for all symbols except the Free Spins symbol, and five on a line pay x300 the bet. The game also includes win multipliers that can appear while the reels are spinning, multiplying wins by x2 or x3.

The main bonus is a four-stage “Free Spins Journey” triggered by three or more full-sized scattered Free Spins symbols. Each retrigger moves players to the next stage, with each stage tied to a different character.

The sequence starts with the White Rabbit’s Winning Symbols Respin, where new winning combinations trigger respins and only the last respin pays. It then moves to the Mad Hatter’s Extra Wilds, adding three to five Wild symbols per spin, followed by the Caterpillar’s Shifting Reels Respin where wins trigger a respin and reels shift down by one row. The final stage is the Queen of Hearts’ Stacked Wilds Respin, where a fully landed stacked Wild on reels one to four triggers a respin; the company says five Wild symbols on a winning line pay x300.

Spinomenal CO-CEO, Omer Henya commented: “We are excited to welcome players back to Wonderland with Story of Alice 2. The Free Spins Journey gives the game a real sense of adventure and progression, and combined with its fantastic visuals, we expect players will be eager to chase the next feature.”

The post Spinomenal releases Story of Alice 2 slot with four-stage Free Spins Journey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PopOK Gaming partners with Ronaldinho for new slot title Ronaldinho da Sorte

Published

36 minutes ago

June 8, 2026

Wladimir P.

popok-gaming-partners-with-ronaldinho-for-new-slot-title-ronaldinho-da-sorte

PopOK Gaming has partnered with footballer Ronaldinho Gaúcho to launch a new online slot, Ronaldinho da Sorte. The supplier said the title is now available for integration and is aimed at the .com market.

PopOK Gaming said the game runs on a 3×3 grid with five paylines and is built around low volatility. The company listed an RTP of 96.19%, a hit frequency of 23.94% and a maximum multiplier of 5,000x.

Speaking about the launch, Ronaldinho said: “It makes me so happy, you know? To see that my football style becomes a game, it makes me really happy. I hope the fans will like it and will have fun and good moments.”

On gameplay, PopOK Gaming said Wild symbols substitute for other symbols, while a randomly triggered bonus feature selects a symbol (excluding Wild) and respins with only the chosen symbol, Wilds or blanks. The supplier added that landed Wilds and chosen symbols lock in place and that a second-chance re-spin is awarded if no symbols land on the first re-spin. PopOK Gaming also flagged Money symbols, multipliers, a dedicated bonus game and a bonus wheel as additional features.

The post PopOK Gaming partners with Ronaldinho for new slot title Ronaldinho da Sorte appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.