Asia
XB Net makes its premium horse racing available in India, courtesy of gateway alliance with NorthAlley
New rights deal for leading U.S. and Australian racing provider XB Net lays an important foothold in India’s unfolding racing industry landscape
XB Net, the leading provider of premium content for North American and Australian horse racing, has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Indian platform, NorthAlley.
This new agreement covers XB Net’s delivery of live pictures and local pool-wagering services from an unrivalled network of tracks in Australia and North America, equipping NorthAlley with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.
NorthAlley is the Totalizator technology provider for all race clubs in India. This deal began with Hyderabad Race Club and has been extended iteratively to all other clubs for this progressive partnership.
XB Net’s acclaimed end-to-end solution opens the door to many of the planet’s most prestigious horse races. Currently live with the Melbourne Racing Club’s (MRC) extensive group of well-known Australian racecourses, NorthAlley can draw from a product suite of data and streaming services available for over 700 Australian meetings a year, featuring top venues like Caulfield, Moonee Valley and Flemington – including the race that stops a nation, the Melbourne Cup.
However, new U.S. racing rights will soon allow access to more global highlights, including the recent Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).
This daily timetable of engaging action, whose chronology naturally bookends India’s domestic racing scene (with the five-hour differential to Western Australia particularly complementary for Indian mornings), supplies NorthAlley with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.
XB Net stands alone as the proven pacesetter for both North American and Australian horse racing content, providing rights, data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 3,000 meetings (showcasing over 30,000 races per year) its international racing is helping worldwide operators to engage untapped audiences, deliver 24/7 horse racing, and also mitigate the risk of future disruptions to the global sporting calendar.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a thrill to widen our geographic influence, especially in India’s sports and horse racing territories, whose underserved audiences will soon prove a boon for racing, especially as wider regulation arrives in this sleeping giant of a region.
“NorthAlley have already proven themselves most adept at securing some cornerstone partnerships at the elite Hyderabad and Madras Racing Clubs, while the Royal Western India Turf Club in Mumbai is next on our agenda. It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia.”
Suresh Paladugu, CEO at NorthAlley, added: “XB Net’s one-stop Australian and North American racing services have really turned our customers on to the merits of international racing, both during and after the pandemic, generating and retaining new revenue streams in the process. It’s a complementary product of rapidly increasing popularity with our key clients at Hyderabad and Madras Race Clubs, particularly before our domestic action winds up.
“Australian racing, above all, seems to fit seamlessly into our overall offering, with its time zone naturally preceding India’s domestic action and other sporting programmes. Now we’re adding U.S. racing rights too for our players, we can’t wait to see how these products perform over a packed summer of racing highlights, including the Triple Crown events of the Preakness and the Belmont Stakes.
“XB Net share NorthAlley’s vision and focus on enabling digital enterprise by leveraging technology as a valuable asset, helping streamline and optimise our partners’ operations so that we can increase revenues, improve the customer experience and return value to the underlying sport and its stakeholders.”
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Asia
S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026
The CIS-based EMEA lineup brings past EWC experience and titles including PUBG Global Series 8 as S8UL targets Riyadh qualification.
S8UL has signed the Team Question Mark (QM) roster to represent the organisation in PUBG: BATTLEGROUNDS on PC ahead of the Esports World Cup (EWC) 2026. The deal was announced April 16 from Mumbai as S8UL prepares for the tournament in Riyadh, scheduled for July 21 to 26.
The CIS-based EMEA lineup includes:
- captain Roman Zinovev (ADOUZ1E),
- Andrey Ionov (Bestoloch),
- Mansur Tsimpaev (f1lfirst),
- Nikita Odobesku (Molodoct),
- and coach Yermek Torebekov (Ermaak).
S8UL said the roster will compete through the qualification pathway for a place in the 24-team event, which has a $2 million prize pool.
S8UL is adding a roster with a proven record in top-tier PUBG competition, including wins at PUBG Continental Series 7 Europe 2022 and PUBG Global Series 8 in 2025. The team has also posted a Top 3 finish at PUBG Global Series 2 in 2023 and a Top 7 finish at PUBG Global Championship 2022. The organisation said the roster has competed at both previous editions of the EWC in 2024 and 2025 and has amassed approximately $713,000 in total prize winnings.
Commenting on the move, Naman Mathur, Co-founder, S8UL said, “Signing the QM roster is a significant step for us as we continue to strengthen our presence in global esports. PUBG: BATTLEGROUNDS is one of the most competitive titles in the world, and this team has consistently proven itself against the very best. At a broader level, this move reflects the direction S8UL is heading in. Over the past year, we have focused on building depth across our rosters and competing consistently at the highest level. As we prepare for the Esports World Cup 2026, we are committed to providing the team with the right support and resources as they aim to make a strong impact in the qualifiers as well as on the global stage.”
Roman Zinovev aka ADOUZ1E added, “Becoming part of S8UL is a big opportunity for us as a team. As a team, we’ve always believed in our ability to compete with the best in the world, and having the backing of a global organisation allows us to push even further. With the Esports World Cup coming up, we’re focused on working through the qualifiers and making sure we deliver performances that match our potential.,”
S8UL said the announcement follows its selection as a Club Partner by the Esports Foundation (EF), placing it among 40 global organisations. The organisation has also listed 13 titles it plans to enter for EWC 2026, including PUBG: BATTLEGROUNDS, Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, FATAL Fury, Fortnite, Honor of Kings, MOBA Legends 5V5, Street Fighter 6, TEKKEN 8, and Trackmania.
Relevant data as follows:
- S8UL Esports: https://s8ul.gg/ Official organisation site for roster and announcement verification.
- PUBG Esports (PUBG: BATTLEGROUNDS competitive updates): https://pubgesports.com/ Authoritative source for PUBG: BATTLEGROUNDS esports circuits, event results, and qualifiers.
- Esports World Cup (official site): https://esportsworldcup.com/ Event organiser site for EWC 2026 schedule, formats, and prize pool confirmation.
The post S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akshat Rathee
Manish Agarwal Joins NODWIN Gaming Board as Non-Executive Director
NODWIN Gaming, a leading esports and youth entertainment company, announced the appointment of Manish Agarwal to its Board as a Non-Executive Director. An executive who played a key role in scaling and taking public India’s only listed gaming company, Manish brings deep experience in public market readiness, governance and institutional growth as NODWIN accelerates preparations for a potential public listing. Notably, he has been associated with NODWIN since its early days leading Nazara Technology’s investment into the company, bringing a long-term perspective on the company’s evolution, strategy and category leadership.
Manish is a successful entrepreneur and ecosystem builder, currently Co-founder of KGeN (Kratos Gamer Network) – a verified human distribution network organizing micro-communities across the Global South to power engagement, commerce. KGeN is backed by leading global investors including Accel and Prosus, with its most recent private round valuing the company at approximately $500 million.
He is also the Founder of Humyn Labs, which works with frontier technology companies to transform signals from real-world communities into structured human intelligence systems for AI.
As a Non-Executive Director, Manish will work closely with the Board and leadership team to strengthen governance, strategic oversigh, and long-term value creation as the company scales across markets and builds institutional depth aligned with public market expectations.
Manish Agarwal, Co-Founder of KGeN & Humyn Labs, said: “Having seen NODWIN’s journey from its early stages to becoming a leading force in youth culture and gaming, it’s been exciting to watch its evolution. As the company now prepares for its next phase, including its path towards public markets, I look forward to contributing to building a globally relevant and institutionally strong platform.”
Akshat Rathee, Managing Director and Co-Founder of NODWIN Gaming, said: “Manish has been a long-time partner in NODWIN’s journey, from leading Nazara Technologies’ investment into the company to now joining our Board at a crucial inflection point. He is the leader who took Nazara public and created immense shareholder value, and brings that same mindset as we prepare for our own public market journey. Manish brings a rare combination of entrepreneurial vision and public market experience that is incredibly valuable at this stage of our journey. We are confident his strategic guidance will play an important role as we advance our pre-IPO round and continue creating long-term value for our stakeholders. We are delighted to welcome him to the Board at this important stage.”
NODWIN Gaming has been steadily expanding its footprint across gaming, creator ecosystems and youth culture, building a diversified platform spanning content, commerce and experiences. The company continues to invest in strengthening its institutional capabilities, governance frameworks and global presence as it prepares for its next chapter.
This appointment is part of a broader set of strategic moves by NODWIN Gaming as it prepares for its next phase of growth. Earlier this month, the company brought back Sidharth Kedia to lead strategy, capital planning and M&A, reinforcing its focus on disciplined growth and shareholder value creation.
Alongside bringing Arnd Benninghoff onto the Board and kicking off a $100 million pre-IPO fundraise, these moves reflect a deliberate effort to strengthen leadership, governance and strategic depth as NODWIN moves closer to the public markets. After posting a strong INR 524 Cr in FY25, the result of a consistent 50%+ CAGR since 2018, the company has already eclipsed that milestone. In the first three quarters of FY26 alone, revenue reached INR 530.3 Cr while maintaining EBITDA-positive operations, signaling a record-breaking year ahead.
The post Manish Agarwal Joins NODWIN Gaming Board as Non-Executive Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
appointments
Golden Whale names Jaime Ocampo Managing Director, Asia
Former Kochava, DeNA and EA executive to lead Asia-Pacific commercial growth and regional strategy.
Golden Whale has appointed Jaime Ocampo as Managing Director, Asia, as the company pushes deeper into the Asia-Pacific iGaming market.
Ocampo will lead commercial growth and regional strategy across the region, with a focus on supporting operators adopting “continuously learning models” for decisioning across engagement and incentives, the company said.
He brings more than 20 years of experience across digital technology, gaming and data-driven growth, and has held senior roles at Kochava, DeNA, Funstage GmbH and Electronic Arts.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Asia is a strategically important region for us, with a diverse and fast-moving market. Jaime brings a rare combination of experience across gaming, data and commercial strategy, which aligns closely with how we support operators today. His understanding of both the operational challenges and the underlying data opportunities makes him ideally positioned to lead our expansion in the region.”
Jaime Ocampo, Managing Director, Asia at Golden Whale, added: “The opportunity in Asia is significant, particularly as operators look to move beyond traditional campaign structures and adopt more adaptive, data-driven approaches to player engagement. Golden Whale’s technology is built to support that transition, and I am looking forward to working closely with partners across the region to help unlock new levels of performance and efficiency.”
The post Golden Whale names Jaime Ocampo Managing Director, Asia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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