Asia
XB Net makes its premium horse racing available in India, courtesy of gateway alliance with NorthAlley
New rights deal for leading U.S. and Australian racing provider XB Net lays an important foothold in India’s unfolding racing industry landscape
XB Net, the leading provider of premium content for North American and Australian horse racing, has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Indian platform, NorthAlley.
This new agreement covers XB Net’s delivery of live pictures and local pool-wagering services from an unrivalled network of tracks in Australia and North America, equipping NorthAlley with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.
NorthAlley is the Totalizator technology provider for all race clubs in India. This deal began with Hyderabad Race Club and has been extended iteratively to all other clubs for this progressive partnership.
XB Net’s acclaimed end-to-end solution opens the door to many of the planet’s most prestigious horse races. Currently live with the Melbourne Racing Club’s (MRC) extensive group of well-known Australian racecourses, NorthAlley can draw from a product suite of data and streaming services available for over 700 Australian meetings a year, featuring top venues like Caulfield, Moonee Valley and Flemington – including the race that stops a nation, the Melbourne Cup.
However, new U.S. racing rights will soon allow access to more global highlights, including the recent Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).
This daily timetable of engaging action, whose chronology naturally bookends India’s domestic racing scene (with the five-hour differential to Western Australia particularly complementary for Indian mornings), supplies NorthAlley with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.
XB Net stands alone as the proven pacesetter for both North American and Australian horse racing content, providing rights, data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 3,000 meetings (showcasing over 30,000 races per year) its international racing is helping worldwide operators to engage untapped audiences, deliver 24/7 horse racing, and also mitigate the risk of future disruptions to the global sporting calendar.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a thrill to widen our geographic influence, especially in India’s sports and horse racing territories, whose underserved audiences will soon prove a boon for racing, especially as wider regulation arrives in this sleeping giant of a region.
“NorthAlley have already proven themselves most adept at securing some cornerstone partnerships at the elite Hyderabad and Madras Racing Clubs, while the Royal Western India Turf Club in Mumbai is next on our agenda. It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia.”
Suresh Paladugu, CEO at NorthAlley, added: “XB Net’s one-stop Australian and North American racing services have really turned our customers on to the merits of international racing, both during and after the pandemic, generating and retaining new revenue streams in the process. It’s a complementary product of rapidly increasing popularity with our key clients at Hyderabad and Madras Race Clubs, particularly before our domestic action winds up.
“Australian racing, above all, seems to fit seamlessly into our overall offering, with its time zone naturally preceding India’s domestic action and other sporting programmes. Now we’re adding U.S. racing rights too for our players, we can’t wait to see how these products perform over a packed summer of racing highlights, including the Triple Crown events of the Preakness and the Belmont Stakes.
“XB Net share NorthAlley’s vision and focus on enabling digital enterprise by leveraging technology as a valuable asset, helping streamline and optimise our partners’ operations so that we can increase revenues, improve the customer experience and return value to the underlying sport and its stakeholders.”
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Asia
Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament
La Imperia, a new all-female esports IP by The Insurgence Gaming Company, will make its competitive debut this month with an online VALORANT invitational tournament running from December 19 to 21, 2025. Designed as a visibility-first platform for women competitors, the event brings together four invited Indian teams for a three-day broadcast competition.
La Imperia marks the inaugural tournament by the Insurgence Gaming Company, a newly founded esports company led by Jasper Shabin, who previously served as a poject manager at Skyesports. Positioning itself as a community-first tournament operator, the Insurgence Gaming Company aims to refocus attention on grassroots competition and long-term ecosystem building at a time when entry-level and women-led esports pathways remain limited.
The tournament will be played in VALORANT and feature a round-robin group stage followed by single-elimination playoffs, culminating in a BO5 Grand Final. All matches across the three days will be broadcast live on YouTube, along with additional watch-parties.
The four invited teams competing at La Imperia include Huntrix, Sin Sisters, Plushie Gang and MyKil. All teams feature all-female rosters, aligning with La Imperia’s positioning as a dedicated women’s esports IP.
Broadcast production for the event will be handled by Momentum Gaming, serving as the official Broadcast Partner. The on-air talent lineup includes Star Tania, Nekroz, Odawg, and Hikari Jane, who will guide viewers through the tournament across all three days.
Beyond competition, La Imperia is also placing emphasis on player well-being. Sattva by Pallavi joins the tournament as the Mental Health Partner, integrating conversations around mental health and holistic wellness into the event’s broadcast and content output. The partnership reflects a growing recognition of sustainability and mental resilience within competitive gaming environments.
Speaking on the launch, Jasper Shabin, Founder of The Insurgence Gaming Company, said: “La Imperia is built to be a visibility platform first. There is no shortage of talent in the women’s VALORANT scene, but there are very few consistent stages where that talent can be seen, supported, and taken seriously. With the Insurgence Gaming Company, we want to return focus to grassroots competition and create formats that players can grow with, not just compete in once.”
The tournament carries an INR 15,000 prize pool, with the primary focus placed on competitive exposure, broadcast quality, and long-term ecosystem value rather than one-off incentives.
With its inaugural edition, La Imperia sets the foundation for a new women-led esports property in India—one that combines structured competition, professional broadcast standards, and a community-first philosophy.
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
Asia
Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming
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Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers. The partnership builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by esports pioneer Julius “Banoobs” Mariano.
Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry. HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy N. Ocier, who serves as Chairman of Belle Corporation. Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City. This corporate foundation strengthens Buenas PH’s credibility and long-term direction as it grows in the regulated iGaming sector.
The Battle of the Streamers is the flagship program of YGS Live. Powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, the event brings together the country’s top iGaming creators in a weekly competition featuring an eleven-million-peso prize pool. As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.
“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”
Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.
As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila. The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.
YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content. With Buenas PH as a lead partner, the platform aims to set a new benchmark for safe, creator-focused, and credible iGaming entertainment in the Philippines.
For updates, visit the official YGS Live Facebook page: https://www.facebook.com/YGSLive.
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