Latest News
CHELTENHAM FESTIVAL ‘DEAD CERTS’ SUPPLIED BY PADDY POWER EXPERTS RUBY WALSH, TONY MULLINS, LYDIA HISLOP AND FRANK HICKEY
Panel discusses the tips and tricks when fluttering during the festival, with one horse tipped to “walk to the line” in Tuesday’s Champion Chase
Ahead of the Cheltenham Festival next week, Paddy Power brought together some of the sports’ biggest names to discuss their favourites and tips for each day during the Ultimate Cheltenham Preview Night.
The Paddy Power panel included:
- Cheltenham’s most successful jockey, Ruby Walsh
- Group one trainer, Tony Mullins
- Journalist and broadcaster, Lydia Hislop
- Paddy Power trader, Frank Hickey
With a full week of jam-packed racing on the cards, the racing experts gave a race-by-race breakdown of the ones to watch, including for main event, the Gold Cup.
CHELTENHAM DAY ONE TIPS:
Expect an open race for Tuesday’s Supreme Novice Hurdles. Tony Mullins, tips this to be “the most informative race for the next three of four years”
Tony Mullins says…
“This is a hell of a race, it’s the best Supreme Novices Hurdle that I’ve ever seen. Not just in a few years, but ever. You have Sir Gerhard, Constitution Hill, Dysart Dynamo, Jonbon and Kilcruit.”
“There’s five top class horses unexposed. It doesn’t get any better than that. I’ve never seen a bunch of horses like it.”
“This race is going to tell you a lot about the top-class horses for the next for the next few years.”
“I’d find better bets [to place money on] during the week, because this is a race [the Supreme Novices Hurdle] that’s going to benefit Paddy Power far more than the punters.”
“I’m most looking forward to the Supreme [Novices Hurdle]. If they [the horses] all turn up, it’s going to be the most informative race for the next three or four years.”
Ruby Walsh says…
“Dysart Dynamo and Sir Gerhard are the two that are deadly split, they are the ones to ride, and they will be split.
“I believe whichever one goes to the Ballymore [Novices Hurdle] will win it. But whichever one runs here [at Cheltenham] might win. They Ballymore is much weaker race.”
“I think this is a cracking race, as people have already said.”
“I think if Dysart Dynamo were to run here, this race is made for him.”
Lydia Hislop says…
“For the Supreme Novice Hurdles, I’d also throw in Mighty Potter [as a potential winner]. In a strongly run race, I think he could be finishing off very strongly.”
Frank Hickey says…
“Constitutional Hill had looked very good, and times are good. But on a heavy testing ground, it doesn’t always work out.”
“For me, Sir Gerhard will win. He blew me away, even with his sloppy jumping at Leopardstown. He is by far the most interesting of them all.”
“If he [Sir Gerhard] runs in the Supreme Novices Hurdle, he will win it and then Dysart Dynamo will win the Ballymore Novices Hurdle.”
Ruby Walsh predicts Stormy Island to take the Mares Hurdle after returning to Willie Mullins’ stable…
Ruby Walsh says…
“It’s Stormy Island that will win it for me, she was very good at Fairyhouse last year.
“She was brought back to Willie Mullins’ stable this year then was great at Fairyhouse, won at Punchestown and she’s run well at the festival in the past. I do think this is the weakest Mares Hurdle she’s run in.”
CHELTENHAM DAY TWO TIPS:
Ruby Walsh and Tony Mullins both earmark Shishkin as the banker of the week at Wednesday’s Champions Chase…
Ruby Walsh says…
“Shishkin will win this race.”
Tony Mullins says…
“Shishkin will walk up to the line again [and win]. There’s no evidence to say that anything different could happen.”
Tiger Roll actually might not will be calling it a day at Cheltenham’s Cross Country…
Frank Hickey says…
“This race is probably the one to sweeten Tiger Roll up for the Grand National. That must be the thinking.”
Tony Mullins says…
“Could you imagine if Tiger Roll runs here, but not in the Grand National? I’ve seen crazy things, but that would have to be the craziest move of all time to do so.
“We have the next potential Red Rum. Can you imagine having the only horse [Tiger Roll] for 40 years, who could potentially win a treble Grand National not running because he has a lighter weight? It’s very funny [to think about].”
CHELTENHAM DAY THREE TIPS:
Mares Novice Hurdle splits the opinions of all four experts…
Lydia Hislop says…
“At his very best, Klassical Dream is the best horse in the Paddy Power Stayers Hurdle and he’s going to either completely blow out or run really well. He’s at a reasonable price at 4/1. If he turns up and runs a good race, he wins but there is a possibility he completely blows out.”
MARES NOVICE HURDLE – THE EXPERTS HAVE THEIR SAY…
Ruby Walsh predicts… Champ
Tony Mullins predicts… Paisley Park
Frank Hickey predicts… Sporting John
Lydia Hislop predicts… Klassical Dream
CHELTENHAM DAY FOUR TIPS:
Ruby Walsh and Tony Mullins earmark last year’s Gold Cup runner-up to win this time around…
Frank Hickey says…
“I don’t think A Plus Tard will turn it around. I’ve never been a fan of him to be honest and he wasn’t good enough last year.”
Lydia Hislop says…
“I don’t see why I just can’t have Protektorat. He’ll make mistakes in the early stages and he won’t be able to hold his position.”
“I like Galvin at 6/1, not so much at 7/2. In the back of my mind, I’m worried about the toll that the Gold Cup takes on horses that are coming back.”
Tony Mullins says…
“I’m going for A Plus Tard for all the reasons that Frank says he can’t win. I thought he was brilliant in Haydock, he was beaten at Shorthill by the joint favourite, he was very unlucky last year. Everything points to A Plus Tard.”
“Frank is a very good analyst but everything he says about why A Plus Tard will get beaten, is why I think he will win! One of us will be wrong.”
Ruby Walsh says…
“I agree with Tony, I’d ride A Plus Tard. Galvin had a brilliant run at Christmas and A Plus Tard was in the wrong place the whole time and it’s very easy to turn that result around.”
Powered by WPeMatico
Latest News
When Everyone Sends Hearts, WinSpirit Asked a Different Question
Every February, online gaming platforms look remarkably similar: red palettes, heart-shaped imagery, “Love is in the Air” promotions. The formula is familiar, the competition intense — and for a growing share of the audience, the seasonal narrative itself has begun to lose emotional relevance.
WinSpirit Casino chose a different path. Instead of competing within the same seasonal language as everyone else, the brand built a campaign around something players rarely get to express publicly: a lighthearted eye-roll at Valentine’s Day clichés. The result — UnValentine’s Day — is a case study in how emotionally intelligent campaigns can generate measurable product growth without structural dependence on bonus-driven mechanics.
The Idea
The campaign launched a dedicated landing page with a single interactive mechanic: a poll asking players to vote for the Valentine’s cliché that annoyed them most. The options were framed using familiar gaming metaphors, making the crossover feel natural:
“Booking a table like catching a Jackpot” “Heart-shaped pizza? Just give me a Wild” “Love songs instead of coin drop sounds” “Love letters without promo codes”
Participation was acknowledged with 20 Free Spins, framed as a lightweight reward mechanic positioned as a gesture of engagement rather than a transactional incentive. No complex mechanics, no lengthy flows. Just a low-friction touchpoint that felt genuinely relevant to the moment.
What the Players Said?
Over 5,000 players participated. The results reveal more than just a ranking — they offer insight into how players emotionally interpret seasonal rituals.
28% voted for “Booking a table like catching a Jackpot” — the clear winner, confirming that for a significant share of players, Valentine’s Day reads more like a logistics challenge than a romantic occasion.
22% chose “Heart-shaped pizza? Just give me a Wild” — a result that speaks directly to the gaming audience’s core values: practical rewards over aesthetic gestures.
17% picked “Overthinking a spin like it’s a first date” — proof that players appreciate when a brand acknowledges the real texture of their experience, even through humor.
The remaining 33% was distributed across the remaining options — reinforcing the dominance of the leading choice rather than diluting it. For the industry, that’s a useful reminder: the gaming audience is diverse, personal, and pays attention when a brand actually listens.
The Impact
All metrics reflect growth within the one-week campaign period:
+8% frequency of player activation
+7% overall engagement
+5% growth in deposits
+4% growth in average bets per player
For a campaign built around a single, simple engagement mechanic and a low-cost incentive model, the results clearly demonstrate a key insight: emotional relevance can outperform financial motivation in driving short-term audience engagement. The engagement lift reflects reactivated players returning for reasons beyond transactional value. The deposit and betting growth further suggest that an emotional entry point can translate into measurable product behavior.
Part of a Bigger Picture
UnValentine’s Day didn’t emerge in isolation. It reflects a deliberate strategic direction: emotional resonance, rather than promotional mechanics, as the primary driver of engagement.
Earlier this season, WinSpirit’s Wish Express holiday campaign invited players, streamers, and industry partners to write a literal letter to Santa — a gesture of nostalgia in an industry that tends toward hard metrics. Over 2,000 wishes were submitted. Social reach grew by 169%, engagement by 76%. The campaign’s most memorable moment came when WinSpirit covered the cost of round-trip flights so one player could reunite with family members they hadn’t seen in eleven years.
What connects Wish Express and UnValentine’s Day isn’t a tactic — it’s a consistent belief that the most effective brand interactions are the ones that meet people where they actually are. One campaign said: we believe in the power of sincere wishes. The other said: we see you rolling your eyes at the heart-shaped pizza, and so do we. Both are forms of empathy. Both worked.
Why the Industry Is Watching
For operators and marketers tracking the evolution of seasonal engagement, WinSpirit’s approach offers a model worth studying. Bonus-heavy campaigns face diminishing returns. Acquisition costs rise. And in a landscape where every February looks identical, differentiation becomes structurally difficult.
What WinSpirit has demonstrated — in two consecutive seasons — is that emotional differentiation is achievable, scalable, and measurable. The campaign architecture is not complex. The investment is not outsized. What makes it work is the quality of the insight driving it: find the emotional undercurrent your audience is already feeling, create a simple format for them to express it, and let the interaction itself do the brand-building work.
Players don’t want more mechanics. They want to feel that someone is listening. UnValentine’s Day proved that a single well-aimed question — asked at exactly the right moment — can outperform complex campaign architectures.
Latest News
Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole
AI-Powered Compliance and Player Support
DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming
Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.
The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.
Comprehensive Features and Capabilities
- DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
- Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
- Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
- Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
- Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
- Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
- Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.
Advantages of Operations
The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.
The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
CEO of GGBET UA Serhii Mishchenko7 days agoGGBET UA kicks off the “Keep it GG” promotional campaign
-
Latest News6 days agoTRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators
-
Canada6 days agoRivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
-
Acquisitions/Merger6 days agoBoonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
-
Firecracker Frenzy™ Money Toad™6 days agoAncient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™
-
Blueprint Gaming4 days agoBlueprint Gaming unleashes Frankenstein’s Fortune blending dynamic modifiers with multi-path bonus offering
-
Big Daddy Gaming5 days agoBig Daddy Gaming® Expands European Footprint After MGA Licence Approval
-
Africa6 days agoEveryMatrix gains South Africa licence with customer launch pipeline on the rise



