Latest News
CashtoCode goes live in 10 new countries and 300,000 locations in major global expansion
CashtoCode, the payments service for online merchants, today announced its availability in more than 300,000 retail locations across 10 new countries. This rapid global expansion of the CashtoCode network will give merchants instant access to countries across LATAM, Asia and Africa. Notable new CashtoCode retail locations include 7-Eleven in Mexico, Santander in Brazil, and Western Union in The Philippines.
In many of these countries, cash transactions play an important role in day-to-day life, and are a popular way of paying for digital services such as online entertainment, streaming, social networks and gaming. The CashtoCode service is designed for the large market sector of people who prefer cash payments, as a fast and easy way for online entertainment providers to reach hundreds of thousands of retail locations. It is ideal for merchants already in these countries, as well as those looking to expand there in the future.
CashtoCode has grown significantly in the last 18 months, both in Europe and following its successful launch in international markets such as Nigeria and Australia. However, this expansion represents the biggest increase to its global footprint to date. The scale and speed of this global expansion underscores CashtoCode’s position as an emerging force in the cash payments industry ready to rival the incumbent brands.
“This rapid expansion of our global footprint offers some big benefits to merchants and customers alike,” said CashtoCode CEO, Jens Bader. “Cash deposits have always proven to be an effective driver of incremental revenue, and many digital entertainment providers are exploring new ways of adding cash to their payments ecosystem.
“This expansion gives existing merchants the ability to immediately tap into a diverse mix of cash-centric countries and emerging markets. For customers who like cash, our service is secure, reliable and easy to use, and will fill a gap in the market for simple and accessible payment options. To put the 300,000 locations figure into perspective, there are 39,000 McDonalds locations worldwide.
Notes for editors
CashtoCode is now live in the following countries
1. Brazil – 110k locations
2. Mexico – 26k locations
3. Columbia – 20k locations
4. Chile – 32k locations
5. Senegal – 12k locations
6. Uganda – 22k locations
7. Ghana – 25k locations
8. Kenya – 30k locations
9. Cameroon – 5k locations
10. Philippines – 1k locations
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GAT Expo
Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024
Pragmatic Play is set to make another appearance at a Latin American exhibition, at GAT Expo in Cartagena de Indias, Colombia.
Taking place across three days from April 9 to 11, the event sees iGaming professionals gather at the Las Americas Convention Center for the 25th anniversary of the trade show.
GAT Expo Cartagena marks the third summit attended by the provider in Latin America this year, with “Pragmatic Play Experience”, as it keeps making headway and impressing industry delegates from across the region.
The gaming provider will be on stand A31 and A32 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its new Sportsbook offering.
Pragmatic Play will also be a premium sponsor of the event, emphasising the significance of such industry events and the important role the leading provider plays in them.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to once again be part of the vibrant Latin American gaming community at GAT Expo Cartegena and is proud to be a premium sponsor of the event.
“With the diverse multi-product portfolio and rapid growth in LatAm, it is set to be an exciting week of iGaming showcases and opportunities.”
Dr. Jennifer Shatley
New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices
The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).
This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.
ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.
Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.
“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.
Fabián Luis Grous
Great Success for Novomatic at SAGSE Latam 2024
Stand #158 at SAGSE was once again the center of attention, as NOVOMATIC showcased its full range of products and gaming solutions, including land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. Visitors not only took the chance to experience well-established NOVOMATIC classics, but also the newest additions to the gaming portfolio.
Hardware-Highlights Met All Operator’s Demands
The NOVOMATIC stand at SAGSE was the center of attention with its fantastic range of presented cabinets. Already well established on gaming floors worldwide, the BLACK EDITION II was showcased at the Hilton Buenos Aires Hotel in Argentina in the version BLACK EDITION II 3.27. This cutting-edge cabinet has a modern design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.
Another cabinet highlight for the LATAM region was the FUNMASTER 2.27 – a product with outstanding performance, excellent cost-effectiveness and a real player preference. With the DIAMOND X series, NOVOMATIC showcased x-quisite cabinets, featuring state-of-the-art Progressive content like the new GLOBE LINK. The brand-new Multi-Game Mix Impera Line HD Edition 9 comes with a selection of 72 games and was exhibited at SAGSE in the multi-screen cabinet DIAMOND X 2.32.
Sensational Software Inspired Visitors
The PANTHERA series was one more cabinet highlight at the trade show, that has attracted numerous visitors. Introduced in the versions PANTHERA Curve 1.43 and PANTHERA 2.27, these cabinets are distinguished by sleek design and powerful performance. Visitors took the chance to experience these cabinets with the brand-new Progressive Jackpots CASH CONNECTION Edition 3 and MONEY PARTY Edition 1. Beyond these impressive products, the Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, showcased the innovative ULTRA BOOST Link, which is also integrated live with the region’s leading myACP casino management system.
Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, said: “We want to thank our customers and partners for the excellent cooperation in Latin America. The success of this year’s SAGSE once again emphasizes the top performance of our products and the high quality of our gaming solutions.”
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