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Sharmilee Daru PR launches gaming division, ‘4WD Gaming’ to lead brands targeting sector growth

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The first of its kind, 4WD Gaming will focus on PR & marketing for Indian as well as international brands across all categories of gaming 

Sharmilee Daru PR, known for its contribution in the gaming space, most notably with Nazara Technologies Ltd., today announced the launch of its new specialized gaming division, 4WD Gaming to address the growing demand in the Indian gaming ecosystem. It will exclusively focus on gaming PR and marketing services for Indian and international brands. 4WD Gaming will encompass all categories of gaming and extend its services to brands in the space of content, talent management, esports, gamified education, game development, publishing, fantasy sports, skill based and real money gaming, Web3 & blockchain among others.

Sharmilee Daru PR has been a pioneer and worked with multiple gaming brands over the years, assisting them in navigating the market and media space. With a proficient set of people running it, the new division will be solely dedicated to the rising gaming industry. Apart from Nazara Technologies Ltd., the team’s portfolio consists of various gaming brands and IPs including Nextwave Multimedia of World Cricket Championship fame, Evenbet Gaming, HalaPlay, Trinity Gaming India, Sportskeeda and Nordanvind Investment Ltd. among others.

4WD Gaming aims to successfully launch brands and strengthen their presence in the existing gaming market. It will strategically ground brands by offering both tactical and long term communication strategies along with solid execution aimed at desired perception. 4WD Gaming will look to impact the bottom line, while adding value to companies, products and services. The offerings will include public relations, marketing, content & copywriting, creators, digital gaming events and more.

Given the exponential growth rate predicted at $5 billion by 2025* for the mobile gaming industry Sharmilee Daru, Founder, 4WD Gaming says, “It is thrilling to see so many innovative companies launching their new technology and gaming brands in the Indian gaming ecosystem. These companies are instrumental to the growth and mainstreaming of the industry and we at 4WD Gaming will help in the effective delivery of their brand ethos and consolidate their position in the rapidly growing ecosystem.”

Given the expected surge and potential opportunities the Indian industry holds, she further adds, “This seemed like the perfect time to launch the specialized division and we are excited to partner brands and deliver new experiences to fans and stakeholders, driving innovation in gaming communication.”

The founder, Sharmilee Daru has more than two decades of experience in the communication space. She has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry like RIL and HUL to emerging gaming startups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated into the inception of 4WD Gaming.

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Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings

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Philippine eGames provider PhilWeb’s principal shareholder Gregorio Araneta Inc (GAINC) is going to sell its entire 57% stake in PhilWeb to Nexora Holdings Inc and Velora Holdings Inc for a total consideration of Php1.8 billion (US$30.8 million), representing 829,574,354 common shares.

GAINC is owned by Gregorio “Greggy” Araneta III, a member of the powerful Araneta family and the brother-in-law of Philippines President Ferdinand Marcos Jr.

Given that the transaction would involve control of more than 35% of the outstanding voting shares of PhilWeb, the buyers will be required to conduct a mandatory tender offer to remaining shareholders to acquire full control of the company as per local laws.

PhilWeb noted that the buyers are closely linked to the company, with current PhilWeb President & Director Edgar Brian K. Ng also serving as President, Chairman & a Director of Nexora, while current PhilWeb Vice Chairman and Director Crisanto Roy B. Alcid is a Director and the Treasurer of Nexora.

The post Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings appeared first on European Gaming Industry News.

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DigiPlus Announces Partnership with Bayad

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DigiPlus Interactive Corp. (DigiPlus), the pioneer in digital entertainment in the Philippines, announced an exclusive partnership with Bayad, a trusted authority in bills payment services, to expand over-the-counter (OTC) or physical payment options for players of BingoPlus, ArenaPlus and GameZone.

The partnership was formally signed on October 8, 2025, led by top executives from both companies: Eusebio H. Tanco, Chairman of DigiPlus; Jasper Vicencio, President of AB Leisure Exponent Inc., a subsidiary of DigiPlus; Ray C. Espinosa, Chairman of Bayad; and Lawrence Y. Ferrer, President and CEO of Bayad. The agreement is effective immediately, making DigiPlus Bayad’s only gaming partner for OTC cash transactions.

Through this collaboration, DigiPlus customers gain access to Bayad’s extensive network of payment touchpoints, present across 800+ Bayad Center branches and Bayad Partners in malls, supermarkets and convenience stores nationwide.

Bayad is accredited by the Bangko Sentral ng Pilipinas (BSP) as an Electronic Money Issuer (EMI). DigiPlus partners only with BSP-accredited payment channels in accordance with the requirements of the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring that all player wallet transactions are processed through secure and compliant payment platforms.

BingoPlus, ArenaPlus and GameZone players can now make cash-ins or deposits through Bayad. Additional features including cash-outs or withdrawals and access through the Bayad App will be rolled out in next phases, providing DigiPlus customers with more options to manage their funds conveniently and safely.

“At DigiPlus, our priority is to deliver engaging entertainment while ensuring safe and reliable services for our players. This partnership with Bayad provides customers with more secure and convenient ways to manage their transactions, reinforcing our commitment to player protection and dependable service at every touchpoint,” said Eusebio H. Tanco, Chairman of DigiPlus Interactive Corp.

“Today, we take another meaningful step forward through our partnership with DigiPlus. Together, we’re expanding access to digital channels and offering new, engaging, and responsible ways for Filipinos to experience convenience and entertainment made possible by accessible and inclusive financial services,” said Atty. Ray C. Espinosa, Chairman of the Board at Bayad.

The Bayad payment channels partnership adds to DigiPlus’ growing customer service network and player support, which already includes its in-house 24/7 customer support, 130+ physical BingoPlus stores nationwide and a surety bond for player wallets. These expanding service touchpoints reflect DigiPlus’ continued commitment to delivering digital entertainment with safe, reliable and accessible service for Filipinos.

The post DigiPlus Announces Partnership with Bayad appeared first on European Gaming Industry News.

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Akshat Rathee

PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26

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NODWIN Gaming, a leader in new-age youth entertainment, gaming and esports, has announced the fourth edition of the PlayStation India Cup, featuring EA SPORTS FC 26, exclusively on PS5 console.

The tournament marks the return of India’s only official console esports tournament, and features daily online qualifiers, followed by an online playoffs. The top 8 players will progress to the grand finale, which will take place during Delhi Comic Con at NSIC Grounds, Okhla, New Delhi, from 5th December to 7th December 2025. Fans will witness the country’s top EA FC 26 players competing for a total prize pool of ₹4,00,000. With the rise of football fandom in India and the ever-growing EA SPORTS FC community, this year’s championship promises bigger competition and unmatched excitement.

The previous edition of the India Cup Finals at Delhi Comic Con 2024 also featured an immersive PlayStation gaming pavilion with hands-on demos and live commentary, which saw strong engagement from Comic Con attendees.

This year, in addition to the sizable prize pool, all finalists will receive official PlayStation merchandise, making the competition even more rewarding for players who make it to the big stage.

How to Register

Registrations for the PlayStation India Cup started on October 08, 2025. Players across India can participate in the daily online qualifiers through the following steps:

Step-by-Step Registration Process

Step 1: Boot up the PlayStation 5 and ensure it is connected to the internet.

Step 2: Navigate to the “Events” or “Tournaments” section on the PS5 dashboard.

Step 3: Look for the “PlayStation India Cup FC 26” (EA SPORTS FC 26) tournament listing.

Step 4: Select the tournament and follow the on-screen prompts to complete registration.

Step 5: Confirm participation and monitor notifications for match schedules or additional requirements.

The Daily Cups conclude on November 10, 2025. Players are encouraged to register early to secure their spot in the daily qualifiers.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “The console esports scene in India is a premium niche, and the PlayStation India Cup with EA FC captures that perfectly. Delhi Comic Con, where our journey began over a decade ago, provides the ideal stage, bringing together fans who love both pop culture and competitive gaming. Hosting the tournament in our 40,000 sq. ft. Gaming Arena adds to the festive spirit of Comic Con, where football fans can compete, cheer, and experience EA FC like never before. It’s a true celebration of Delhi’s vibrant fandom and the growing console esports community in India.”

The tournament will be amplified with influencer-led content, live streams and weekly updates, ensuring both players and fans remain engaged throughout the journey.

The post PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26 appeared first on European Gaming Industry News.

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