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Swintt partners with Paf to expand European presence

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Major new deal sees sought-after slot provider join forces with iGaming giant to supply Premium and Select slots to players in key emerging markets

Having already made major in-roads with deals in Estonia and Latvia this year, Swintt has once again moved to bolster its presence in regulated European markets by striking a new partnership with a major operator Paf.
The latest collaboration between Swintt and a European betting brand will see the award-winning software provider supply titles from both its Premium and Select game catalogues to the popular online gaming site, with a key focus on players in the Nordics.

Undoubtedly one of the best-known brands in Scandinavia, Paf is a gambling operator based on Finland’s Åland Islands that is owned by the regional government. Each year, the company distributes around €20m in funds to support health, culture, education and sustainability projects in the region.

In addition to its community initiatives, Paf also provides a platform for players in a number of key iGaming markets to enjoy the very best slots, casino and poker games. This strong line-up of services will now be significantly bolstered by the presence of Swintt games, with the popular online gambling operator committed to rolling out the provider’s full range of 120+ titles as well as all future releases.

The news will naturally be welcomed by Paf players in a number of European countries, some of whom will be trying out Swintt’s innovative collection of slots for the very first time. Broken down into state-of-the-art Swintt Select releases and more traditional Swintt Premium Games, this exciting catalogue of titles saw the provider recognised as “Rising Star in Casino/Innovation” at the SBC Awards in 2021.

Some of the more famous releases in the Swintt Select line-up include Rock N Ways XtrawaysTM, which utilises a unique pay system to give players up to 262,144 ways to win, and Aloha Spirit XtralockTM, which debuted a revolutionary new jackpot system capable of awarding multipliers worth up to 200,500x.

Leading Premium Games, meanwhile, include the popular “Book Unlimited” range of slots – an immensely successful series that combines classic fruit machine-style graphics and sound with a rewarding Free Spins feature that includes expanding symbols and can be re-triggered again and again.

With Paf players having all that and more to look forward to on the site over the coming weeks, the new partnership promises to be a highly successful venture for platform and provider alike; enabling Swintt to continue its growth in Europe while Paf strengthens its position as a market-leading brand.

David Mann, Chief Commercial Officer at Swintt, said: “Paf is undoubtedly one of the best-known brands in Scandinavia and the Baltic region, and we’re thrilled to be able to debut our full catalogue of slots on their platform. The new partnership will see Swintt significantly expand its presence in several key markets while giving Paf players the chance to take our award-winning games for a spin.”

Eric Castro , Head of Content, Casino & Games at Paf, said: “In the past two years, Swintt has established itself as one of the industry’s premium software providers and we’re delighted to welcome them on board. Hosting Swintt games will enable us to offer many new and exciting options to our players and further cement Paf’s reputation as being the place to play for the very best in quality entertainment.”

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Behind The Gloves forms Advisory Board to scale beyond event activations

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Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The UAE Lottery opens first retail shop in Musaffah, Abu Dhabi

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The UAE Lottery has opened its first retail shop in M40, Musaffah, Abu Dhabi, the company said on April 15, 2026.

The store offers in-person purchase of physical tickets for the Lucky Day Draw and Pick 3 games, with payments made at the location. The company said the shop is staffed to help customers understand available games and answer lottery-related questions.

The UAE Lottery also positioned the location as a branded customer-facing space with interactive displays and on-site support, aiming to complement its existing digital channels.

The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and that it provides responsible gaming tools and resources for participants.

The post The UAE Lottery opens first retail shop in Musaffah, Abu Dhabi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alessandra Rosati Country Manager (Italy) at Booming Games

Booming Games adds 100 slot titles to Casino di Venezia online platform

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Deal expands Booming Games’ Italy footprint and boosts Casino di Venezia’s digital catalogue with titles including Cash Pig 2 15,000.

Booming Games has signed a partnership with Casino di Venezia to distribute its casino content on the Italian operator’s digital platform.

Under the agreement, Casino di Venezia has integrated 100 Booming Games titles. The initial rollout includes Cash Pig 2 15,000, 64 Gold Coins Hold and Win 20,000 and Buffalo Hold and Win Extreme.

Booming Games positioned the deal as part of its strategy to grow in regulated markets and increase reach in Italy. The supplier also said it plans to accelerate releases this year, including localised content tailored to specific markets.

Alessandra Rosati, Country Manager (Italy) at Booming Games, said: “We are pleased to be partnering with Casino di Venezia, a brand with unrivalled pedigree and an outstanding reputation for delivering premium gaming content. The collaboration marks the latest chapter in our pursuit to broaden the reach of our premium titles in Italy, a market that presents a number of exciting growth opportunities. We’re confident that this is the beginning of a successful, long-term relationship with Casino di Venezia and look forward to working with the team.”

The post Booming Games adds 100 slot titles to Casino di Venezia online platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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