Press Releases
SOFTSWISS: Calling Industry Leaders to Join Ukraine Support Initiative
SOFTSWISS has suspended all marketing activities to provide financial support to organizations that are helping Ukrainian citizens. Thereby, the company has canceled its participation in the most significant industry exhibition, ICE London, which will take place in April.
SOFTSWISS shares democratic values and stands in solidarity with Ukraine in its struggle for freedom against the invaders.
In collaboration with reputable iGaming companies, SOFTSWISS has organized funds to support Ukraine. The company calls on its partners and clients to join the project and make a contribution. iGaming representatives are currently offering assistance with the following: delivery of humanitarian aid to hotspots, civilian evacuation, support to refugees who have already crossed the border, and informational support.
“We believe in the victory of good over evil. We are sure that all our partners are in solidarity with us and will also follow our example. The iGaming industry can’t stay detached from the situation. We are calling industry leaders to join our initiative to support Ukraine!” highlighted Ivan Montik, Founder of SOFTSWISS.
The company’s team, which is now over 1,000 employees strong, includes people of different nationalities, including Ukrainians. In light of the recent tragic events, SOFTSWISS has done its best to ensure their safety.
“Let’s condemn the war, but not judge the people who have been forced into it!
At the same time, being an international company with a presence in Belarus, among other countries, SOFTSWISS stresses that all attempts of discrimination based on origin and nationality are unacceptable.
“It is crucial now to differentiate between the official position of countries and actions of their politicians and the attitude of people towards these actions.
Belarus has also been fighting for independence and political freedom for many years, and the last two have been especially hard. We faced a lack of actual support from other countries who were speaking but not acting in 2020. The entire Belarusian IT industry made huge efforts to support people and democracy, and any attempts of discriminating against companies and people from this country by blocking access to international events, services, and others are unjustified. It will bring nothing but further tension and conflict.
From the 20th of February, Belarus is de facto occupied by Russian troops which entered the country for a planned 10-day training maneuver and never left the territory. There is not much that people can do in this situation, but they still support the Ukrainian people and deserve the right to be heard in Europe and worldwide.
Numerous Russians are now fighting against the aggressor alongside their Ukrainian colleagues and don’t deserve to be subject to discrimination. There are nearly 6,2 million Russians living in the EU today, and many of them already fear becoming deemed fascists.
The best we can do now in our industry is to facilitate peaceful collaboration between companies of different origins and ensure that people of different nationalities can still communicate and work together. Excluding people from the iGaming community and banning them from participating in industry life because of their passports is a way of promoting hatred between nations, the thing that we’ve been trying to overcome for many decades.
Let’s condemn the war, but not judge the people who have been forced into it!” further noted Ivan Montik, Founder of SOFTSWISS.
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Latest News
VeliTech returns to SiGMA Africa 2026 with a new focus
VeliTech is heading to Cape Town for SiGMA Africa 2026, bringing immersive casino content and its proven product ecosystem to the show floor. From 3–5 March, visitors can meet the team at Stand 096 to explore games and technology designed to help operators compete in Africa’s rapidly evolving iGaming market.
Building on last year’s success — including winning Best Casino Provider at the SiGMA Africa Awards — the company has been shortlisted across multiple categories at this year’s ceremony, highlighting the strength of both its platform and content portfolio.
This includes:
Best Platform (VeliTech)
Industry Rising Star (VeliGames)
Marketing Campaign (The Dare Society, VeliPlay)
Women in Gaming (Yevheniia Bocharova, CEO at VeliPlay)
These nominations recognise VeliTech not only as a platform provider but also for its growing influence in the casino content space.
VeliGames, in particular, is an aggregation platform purpose-built for the African market, designed to address challenges such as network variability, device diversity, and data sensitivity. The solution delivers a performance-focused aggregation layer engineered to remain fast, lightweight, and reliably playable in environments where high-bandwidth European models often fall short.
Also featured are two standout game providers from the VeliTech group. VeliPlay offers dynamic crash and fast games built for pace, immersion, and repeat engagement, while Heaven of 7 delivers high-energy slot titles designed to keep player sessions lively and engaging.
Visitors to the VeliTech stand will be able to experience this content first-hand, with both providers hosting live demonstrations of their latest releases — expected to be among the major attractions at the event.
“Following our first appearance at SiGMA Africa last year – where VeliTech was recognised as Best Casino Provider – we’re returning to Cape Town with a clear shift in focus. This year, we’re putting content front and centre, showcasing high-impact slot and crash games the African market hasn’t seen before, delivered through a powerful game aggregation ecosystem designed to help operators unlock real growth across emerging markets.” Giorgi Aleksidze, CEO at VeliTech.
The post VeliTech returns to SiGMA Africa 2026 with a new focus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
InnovaPlay
InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network
InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network
InnovaPlay operators will gain access to a fully integrated CRM and customer engagement suite following the company’s second partnership agreement of the year with Xtremepush.
The collaboration enables brands using InnovaPlay to plan, launch, and measure campaigns across multiple channels — including mobile notifications, email, in-app messaging, and SMS — from a single environment.
The integration is designed to help operators respond faster to player behaviour, deliver more targeted campaigns without increasing internal workload, and optimise onboarding flows. It is also expected to reduce the time required to reactivate inactive players and streamline real-time reward delivery, while giving marketing and CRM teams clearer visibility into how players interact across channels, devices, and products over time.
Commenting on the partnership, Shaun Grech, Technical Director at InnovaPlay, said the integration is a direct response to operator demand in recent months: “It makes it easier for our partners to reach the right players at the right moment, using the channels their audiences already rely on”.
Xtremepush’s Director of Partnerships, Robbie Sexton, highlighted the advantages of working with a platform that collaborates with a broad network of operators across multiple regions: “This integration with InnovaPlay means less work and better results for more operators. Through this collaboration, operators can now use our category-leading CRM engine directly without resource-heavy development work, allowing them to design more relevant journeys for individual players in a unified manner”.
Both companies describe the partnership as part of a broader strategy to provide operators with tools that are ready to deploy while remaining adaptable to individual brand needs. Practical use cases are expected to include welcome journeys for new sign-ups, reminders for inactive players, and tailored messaging around key campaigns.
The post InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Paysafe unveils strategic partnership with Spreedly
Paysafe (NYSE: PSFE), a leading payments platform, today announced a strategic partnership with Spreedly, a leading global open payments platform. Under the partnership, Spreedly’s global payments orchestration platform has integrated Paysafe as an acquirer to process credit card and debit card payments for online merchants targeting Europe, North America and other global markets.
Spreedly’s Open Payment Platform, which boasts connectivity to 140+ different payment gateways plus 40+ unique payment methods, now includes the Paysafe Gateway, which will seamlessly process online card payments for merchants and their customers, with all transactions completed in seconds. Spreedly will benefit from Paysafe’s 30-year experience supporting forex and financial trading brokers with online payments as well as the company’s deep expertise serving other industries, including iGaming, eCommerce, financial services, travel and hospitality.
The partnership is already live, with Paysafe processing card payments for multiple online trading brokers and financial services companies via Spreedly’s Open Payment Platform. Additional merchants are close to being onboarded under the deal, with these and several more expected to launch before end-2026.
While the first phase of the Spreedly partnership focuses primarily on Paysafe’s role as an acquirer for card payments, merchants will also be able to integrate the company’s suite of alternative payment methods. These include Paysafe’s flagship digital wallets Skrill and Neteller as well as PaysafeCard, a pre-paid payment method for consumers who prefer transacting online with cash.
Rob Gatto, Chief Revenue Officer at Paysafe, said: “We’re excited to partner with Spreedly, which is a major player in the payment orchestration space, with well over a decade’s experience. With the Paysafe Gateway a trusted solution for card payments among forex and financial trading brokers and a wide range of other industries, we look forward to strengthening Spreedly’s Open Payment Platform and streamlining payments for its merchant users and their customers.”
Michael Rokos, Partner Strategy Director at Spreedly, commented: “At Spreedly, we believe open payments drive better outcomes for merchants. Bringing Paysafe onto our Open Payments Platform expands optionality for our customers and reinforces our mission to provide a flexible, future-ready infrastructure for global commerce.”
The post Paysafe unveils strategic partnership with Spreedly appeared first on Americas iGaming & Sports Betting News.
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