Press Releases

SOFTSWISS: Calling Industry Leaders to Join Ukraine Support Initiative

Published

4 years ago

March 4, 2022

Reading Time: 2 minutes

SOFTSWISS has suspended all marketing activities to provide financial support to organizations that are helping Ukrainian citizens. Thereby, the company has canceled its participation in the most significant industry exhibition, ICE London, which will take place in April.

SOFTSWISS shares democratic values and stands in solidarity with Ukraine in its struggle for freedom against the invaders.

In collaboration with reputable iGaming companies, SOFTSWISS has organized funds to support Ukraine. The company calls on its partners and clients to join the project and make a contribution. iGaming representatives are currently offering assistance with the following: delivery of humanitarian aid to hotspots, civilian evacuation, support to refugees who have already crossed the border, and informational support.

“We believe in the victory of good over evil. We are sure that all our partners are in solidarity with us and will also follow our example. The iGaming industry can’t stay detached from the situation. We are calling industry leaders to join our initiative to support Ukraine!” highlighted Ivan Montik, Founder of SOFTSWISS.

The company’s team, which is now over 1,000 employees strong, includes people of different nationalities, including Ukrainians. In light of the recent tragic events, SOFTSWISS has done its best to ensure their safety.

“Let’s condemn the war, but not judge the people who have been forced into it!

At the same time, being an international company with a presence in Belarus, among other countries, SOFTSWISS stresses that all attempts of discrimination based on origin and nationality are unacceptable.

“It is crucial now to differentiate between the official position of countries and actions of their politicians and the attitude of people towards these actions.

Belarus has also been fighting for independence and political freedom for many years, and the last two have been especially hard. We faced a lack of actual support from other countries who were speaking but not acting in 2020. The entire Belarusian IT industry made huge efforts to support people and democracy, and any attempts of discriminating against companies and people from this country by blocking access to international events, services, and others are unjustified. It will bring nothing but further tension and conflict.

From the 20th of February, Belarus is de facto occupied by Russian troops which entered the country for a planned 10-day training maneuver and never left the territory. There is not much that people can do in this situation, but they still support the Ukrainian people and deserve the right to be heard in Europe and worldwide.

Numerous Russians are now fighting against the aggressor alongside their Ukrainian colleagues and don’t deserve to be subject to discrimination. There are nearly 6,2 million Russians living in the EU today, and many of them already fear becoming deemed fascists.

The best we can do now in our industry is to facilitate peaceful collaboration between companies of different origins and ensure that people of different nationalities can still communicate and work together. Excluding people from the iGaming community and banning them from participating in industry life because of their passports is a way of promoting hatred between nations, the thing that we’ve been trying to overcome for many decades.

Let’s condemn the war, but not judge the people who have been forced into it!” further noted Ivan Montik, Founder of SOFTSWISS.

ADI Predictstreet

BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan

Published

8 minutes ago

July 17, 2026

Wladimir P.

betconstruct-ai-rebrands-harmony-event-as-“harmony-predictstreet”-in-yerevan

The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.

BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.

The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”

Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.

Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.

BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.

The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

Published

11 hours ago

July 16, 2026

Wladimir P.

regulated-igaming-markets-push-operators-toward-audit-ready-affiliate-tracking

As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

11 hours ago

July 16, 2026

Wladimir P.

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.