Press Releases
SOFTSWISS: Calling Industry Leaders to Join Ukraine Support Initiative
SOFTSWISS has suspended all marketing activities to provide financial support to organizations that are helping Ukrainian citizens. Thereby, the company has canceled its participation in the most significant industry exhibition, ICE London, which will take place in April.
SOFTSWISS shares democratic values and stands in solidarity with Ukraine in its struggle for freedom against the invaders.
In collaboration with reputable iGaming companies, SOFTSWISS has organized funds to support Ukraine. The company calls on its partners and clients to join the project and make a contribution. iGaming representatives are currently offering assistance with the following: delivery of humanitarian aid to hotspots, civilian evacuation, support to refugees who have already crossed the border, and informational support.
“We believe in the victory of good over evil. We are sure that all our partners are in solidarity with us and will also follow our example. The iGaming industry can’t stay detached from the situation. We are calling industry leaders to join our initiative to support Ukraine!” highlighted Ivan Montik, Founder of SOFTSWISS.
The company’s team, which is now over 1,000 employees strong, includes people of different nationalities, including Ukrainians. In light of the recent tragic events, SOFTSWISS has done its best to ensure their safety.
“Let’s condemn the war, but not judge the people who have been forced into it!
At the same time, being an international company with a presence in Belarus, among other countries, SOFTSWISS stresses that all attempts of discrimination based on origin and nationality are unacceptable.
“It is crucial now to differentiate between the official position of countries and actions of their politicians and the attitude of people towards these actions.
Belarus has also been fighting for independence and political freedom for many years, and the last two have been especially hard. We faced a lack of actual support from other countries who were speaking but not acting in 2020. The entire Belarusian IT industry made huge efforts to support people and democracy, and any attempts of discriminating against companies and people from this country by blocking access to international events, services, and others are unjustified. It will bring nothing but further tension and conflict.
From the 20th of February, Belarus is de facto occupied by Russian troops which entered the country for a planned 10-day training maneuver and never left the territory. There is not much that people can do in this situation, but they still support the Ukrainian people and deserve the right to be heard in Europe and worldwide.
Numerous Russians are now fighting against the aggressor alongside their Ukrainian colleagues and don’t deserve to be subject to discrimination. There are nearly 6,2 million Russians living in the EU today, and many of them already fear becoming deemed fascists.
The best we can do now in our industry is to facilitate peaceful collaboration between companies of different origins and ensure that people of different nationalities can still communicate and work together. Excluding people from the iGaming community and banning them from participating in industry life because of their passports is a way of promoting hatred between nations, the thing that we’ve been trying to overcome for many decades.
Let’s condemn the war, but not judge the people who have been forced into it!” further noted Ivan Montik, Founder of SOFTSWISS.
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Compliance
Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse
Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.
Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.
As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.
The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.
Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.
“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”
The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Fan Engagement
Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize
Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.
The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.
For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.
Greg Baker, Chief Revenue Officer of Southampton Football Club said:
“We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite‘s Head of Brand Marketing, added:
“We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”
The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Allwyn sets UK launch date for Powerball game on 21 July, pending approval
National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app.
Allwyn said the UK-specific version will offer jackpots starting at £12M and will be linked to the US Powerball game through a partnership with the Multi-State Lottery Association (MUSL). The company said UK jackpot winners will be paid over 30 years, and that UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, with draws held three times a week.
Allwyn said the first UK draw is scheduled for 23 July, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draws taking place around 4am the next morning on Tuesday, Thursday and Sunday from a Powerball studio in Florida. It added that the UK game includes an additional “Match 2 main numbers” prize tier exclusive to UK players, paying a fixed £8, while the “Match 5 main numbers” tier pays a fixed £1M.
Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.
“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”
Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”
Allwyn said the game is expected to raise around £1BN for UK Good Causes over its first five years, with funding generated from UK ticket sales going to UK beneficiaries and projects. It also referenced recent changes to the National Lottery’s Lotto game and said the revised format has produced 27 millionaires since the first draw under the new format on 10 June.
The post Allwyn sets UK launch date for Powerball game on 21 July, pending approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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