Press Releases
SOFTSWISS: Calling Industry Leaders to Join Ukraine Support Initiative
SOFTSWISS has suspended all marketing activities to provide financial support to organizations that are helping Ukrainian citizens. Thereby, the company has canceled its participation in the most significant industry exhibition, ICE London, which will take place in April.
SOFTSWISS shares democratic values and stands in solidarity with Ukraine in its struggle for freedom against the invaders.
In collaboration with reputable iGaming companies, SOFTSWISS has organized funds to support Ukraine. The company calls on its partners and clients to join the project and make a contribution. iGaming representatives are currently offering assistance with the following: delivery of humanitarian aid to hotspots, civilian evacuation, support to refugees who have already crossed the border, and informational support.
“We believe in the victory of good over evil. We are sure that all our partners are in solidarity with us and will also follow our example. The iGaming industry can’t stay detached from the situation. We are calling industry leaders to join our initiative to support Ukraine!” highlighted Ivan Montik, Founder of SOFTSWISS.
The company’s team, which is now over 1,000 employees strong, includes people of different nationalities, including Ukrainians. In light of the recent tragic events, SOFTSWISS has done its best to ensure their safety.
“Let’s condemn the war, but not judge the people who have been forced into it!
At the same time, being an international company with a presence in Belarus, among other countries, SOFTSWISS stresses that all attempts of discrimination based on origin and nationality are unacceptable.
“It is crucial now to differentiate between the official position of countries and actions of their politicians and the attitude of people towards these actions.
Belarus has also been fighting for independence and political freedom for many years, and the last two have been especially hard. We faced a lack of actual support from other countries who were speaking but not acting in 2020. The entire Belarusian IT industry made huge efforts to support people and democracy, and any attempts of discriminating against companies and people from this country by blocking access to international events, services, and others are unjustified. It will bring nothing but further tension and conflict.
From the 20th of February, Belarus is de facto occupied by Russian troops which entered the country for a planned 10-day training maneuver and never left the territory. There is not much that people can do in this situation, but they still support the Ukrainian people and deserve the right to be heard in Europe and worldwide.
Numerous Russians are now fighting against the aggressor alongside their Ukrainian colleagues and don’t deserve to be subject to discrimination. There are nearly 6,2 million Russians living in the EU today, and many of them already fear becoming deemed fascists.
The best we can do now in our industry is to facilitate peaceful collaboration between companies of different origins and ensure that people of different nationalities can still communicate and work together. Excluding people from the iGaming community and banning them from participating in industry life because of their passports is a way of promoting hatred between nations, the thing that we’ve been trying to overcome for many decades.
Let’s condemn the war, but not judge the people who have been forced into it!” further noted Ivan Montik, Founder of SOFTSWISS.
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Brazil
Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling
18th Federal Civil Court of the Federal District blocks enforcement of Brazilian registration No. 501759803 after action by Aviator Studio Brazil.
A Federal Court in Brazil has ordered the suspension of Spribe’s trademark registration for “Aviator,” preventing the company from relying on exclusivity rights tied to Brazilian trademark registration No. 501759803 until a final judgment is issued.
The decision was issued by the 18th Federal Civil Court of the Federal District, following legal action brought by Aviator Studio Brazil. Aviator Studio said the court recognized the strength of its claims on the grounds of invalidation of Spribe’s trademarks.
According to Aviator Studio, the case centers on evidence that the Aviator trademark was created and used years before Spribe obtained trademark protection in Brazil. The company said the court acknowledged evidence that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018.
The court also took note of prior judicial decisions in Georgia that, according to Aviator Studio, invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
The post Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights
Aviator Studio has achieved a significant legal victory in Brazil after a Federal Court ordered the suspension of Spribe’s trademark registration for “Aviator,” recognizing the strength of Aviator Studio’s claims related to the grounds of invalidation of Spribe’s trademarks.
The decision, issued by the 18th Federal Civil Court of the Federal District, prevents Spribe from relying on the exclusivity rights arising from Brazilian trademark registration No. 501759803 until a final judgment is rendered.
The ruling follows legal action brought by Aviator Studio Brazil, which demonstrated that the Aviator trademark had been created and used years before Spribe obtained trademark protection in Brazil. The court acknowledged evidence showing that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018, years before Spribe’s Brazilian registration.
Importantly, the court also took note of previous judicial decisions in Georgia that invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
Aviator Studio will continue pursuing all available legal measures to safeguard its intellectual property rights and protect the integrity of the Aviator trademark worldwide.
The post Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights appeared first on Americas iGaming & Sports Betting News.
brand-activations
Esportes da Sorte runs World Cup fan chant spot on Times Square screens
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.
Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.
The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.
The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.
Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.
The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.
The post Esportes da Sorte runs World Cup fan chant spot on Times Square screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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