eSports
LEADING PRODUCER LAUNCHES SPORTS & ESPORTS AGENCY
Leading UK sports producer, Amanda Lawson announced the launch of Hang Loose Media Group, a company specialising in sports and esports production and content.
An industry powerhouse, known for her honest and friendly approach, Lawson is stepping out on her own following 25 years of industry success working for some of the world’s leading brands and organisations such as Octagon CSI, IMG, ITV Sport, UFC and Gfinity.
She will bring to her clients a serious black book of global contacts and extensive experience working with sport federations, promoters, agencies, brands, OTT platforms, networks and the most respected talent and creatives in the world.
Lawson has worked successfully on either side of the digital wave. She can balance traditional tactics and output with digital advancements and tailors content perfectly for a target audience, an approach and understanding demonstrated through her time leading production for UFC and Gfinity.
Hang Loose will thrive on building and maintaining long-standing relationships, providing high-end content and ensuring client satisfaction. Positioning themselves as ‘an end-to-end production partner’ the agency will support clients in every aspect of their production needs, from ideation to final product and everything in between, scaling their team appropriately for each project.
Lawson lives and breathes all things content and her passion for the sector she works in is plain to see she said: “I’ve had the pleasure of working with some amazing brands, organisations, companies and people over the past 25 years. I feel so lucky to have forged a career doing what I love and I think that shines through in my work and in the long-standing relationships I have built across the industry. I’m incredibly excited for my next chapter channelling my passion, expertise and creativity into Hang Loose and our clients.’
Highlights
- Creative mind behind content and production successes at leading companies including ITV Sports, UFC and Gfinity.
- Bringing 25 years of expertise to her new agency, Lawson has worked successfully on either side of the digital wave. She can balance traditional tactics and output with digital advancements and tailors content perfectly for a target audience.
- At the height of UFC’s popularity and growth in Europe, Lawson was UFC’s Director of Production across EMEA. She led all original content initiatives and built a world-class production team to deliver every live UFC event across the region.
- As Head of Production Operations for ITV Sport, the UK’s leading terrestrial broadcaster, she was responsible for overseeing the production of the channel’s sports output, including the live coverage of UEFA Champions League, England Internationals, the FA Cup, French Open tennis, IPL, Boxing and Motorsport and the critically acclaimed documentary series, “Sports Life Stories.”
- Throughout her career in production, Lawson has headed up production operations across many major sporting events including 3 FIFA World Cups , 3 UEFA European Championships and 2 Rugby World Cups.
- Lawson instantly boosted Gfinity’s production capabilities when she joined in 2017 and helped them to increase their commercial growth. Lawson was the creative mind behind Gfinity’s Elite Series from staging to talent, production, transmission and distribution. The series ran for 4 seasons and produced over 300 hours of live broadcasts across FIFA, Rocket League, CS:GO and Streetfighter. Lawson’s success with the Elite Series for Gfinity led them to become the producers of the Formula 1 Esports Series and the ePremier League, which she led and managed across multiple seasons.
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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
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