Latest News
Juice Reel Launches Data-Driven Crowdsourced Insights To Elevate Sports Betting Experience
Platform upgrade set to drive increased betting engagement for regulated sportsbooks
Juice Reel, the leading bet tracking and analytics platform for the sports betting industry, has unveiled its new subscription-based tool Crowdsourced Insights, which provides sports bettors with access to unique analysis to support their future wagering decisions.
Bettors can now receive detailed and superior insight on a comprehensive range of odds and markets thanks to Juice Reel’s best-in-class automation and analytic cloud-based tools. These insights are driven by the data collected from the company’s end-to-end ecosystem, where Juice Reel users sync in bets from over 250 sportsbooks, including some of the industry’s biggest brands such as bet365, DraftKings, FanDuel and Fox Bet, with many more set to follow over the coming months.
Built in response to market trends where a growing number of data-driven bettors look to follow the smart money, Juice Reel’s ability to assess its vast customer base and understand which individuals are historically profitable and which are net losers empowers the delivery of exceptional knowledge that simply cannot be matched.
Crowdsourced Insights shows subscribers what side of a game the Top 10% and Bottom 10% historical performers are on. In the case that historical winners and losers are betting different sides of a game, subscribers can tail profitable bettors.
The addition of Crowdsourced Insights complements Juice Reel’s core offering, which allows bettors to automatically sync in their bets, showing them real-time analytics and tracking past performances. The product, underpinned by a business model that was crafted to reduce unregulated gambling, also acts as a sophisticated responsible gambling tool, allowing bettors to track wagering performance and profitability.
While highly attractive and useful for bettors, it also further illustrates Juice Reel’s importance as a customer acquisition and retention engine for regulated sportsbooks in the US and beyond. Juice Reel is bringing more bettors and more betting activity to the sportsbooks. Through unrivalled data provision, the innovative solution is revolutionizing the betting experience and driving increased engagement.
Ricky Gold, CEO of Juice Reel, said: “The development of Crowdsourced Insights is a game changer for the sports betting industry, creating value for both bettors and sportsbooks. As sportsbooks continue to recognize Juice Reel as a valuable retention tool and catalyst expanding the industry’s total addressable market, it will be exciting to see our platform evolve in tandem with future commercial agreements.
“Bettors have never been able to receive such a detailed yet easy-to-read analysis of betting markets, only made possible by our high quality automation tools and use of data science. With these insights, individuals really do have a better understanding of the overall betting landscape and can make more informed decisions when placing their next bet.
“Fundamentally, Juice Reel is an end-to-end ecosystem where bettors can come to decide what to bet on and with whom, watch their bet throughout the lifecycle of a sporting event, analyze their own performance post-game, and have that synced betting data fuel insights which kickstarts the positive feedback loop.”
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Latest News
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.
Latest News
Digitain has promoted Group Chief Strategy Officer to CEO of Relum
Digitain, the leading provider of sportsbook and casino platform solutions, announced today that Edmond Ghulyan, the Group Chief Strategy Officer, has been promoted to CEO of Relum, the casino engine solution provider that is part of the Digitain Group of Companies.
Edmond has held several key leadership positions within the Digitain Group over the past seven years, including Chief of Centrivo Products and Group Chief Strategy Officer. He brings extensive experience in the iGaming industry, along with expertise in digital strategy, product innovation, operations, and market-product fit strategies. His comprehensive understanding of both B2B and B2C iGaming supply chains will be invaluable in further scaling Relum’s product offerings, including casino aggregation services and market expansion.
Digitain’s Group Founder, Mr. Vardges Vardanyan, commented on the promotion: “I am delighted to have Edmond lead the Relum team. With his extensive experience in product and commercial development at Digitain over the years, Edmond will support and facilitate comprehensive solutions as Relum expands its services to B2C partner operators in high-growth markets.”
Edmond Ghulyan, CEO of Relum, expressed his enthusiasm for the new role: “I am truly excited to have played my part of Digitain’s growth journey, and now Relum, a company that has consistently expanded its business solutions within the global regulated iGaming supply chain. The company’s customer-centric approach and commitment to its people in delivering complex solutions for today’s multi-jurisdictional regulated operators have always impressed me. I eagerly look forward to scaling the Relum business with new and existing partners and leading the product and sales team in the coming months.”
The post Digitain has promoted Group Chief Strategy Officer to CEO of Relum appeared first on European Gaming Industry News.
Argentina
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
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