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Reshaping iGaming loyalty: What’s new on Ekstrapoint and why users love it

Vita Media Group’s flagship product Ekstrapoint is discovering new horizons and setting standards in iGaming loyalty and retention after an intensive year dedicated to innovation and increasing customer satisfaction.
Ekstrapoint today is a host of a community of more than 100.000 players. This is amazing on another level because in November 2021 Ekstrapoint registered 94.800.000 points collected by the platform’s users which represents an all-time high in claimed points. November 2021 holds another record as well, and that is the record number of purchased bonus packages.
These facts were just a solidifying argument in why Ekstrapoint is a unique platform that engages users and operators by rewarding loyalty and offering a free-to-play game model.
Meeting the growth expectations
With the growth each month the platform registers, it has become an expectation for Ekstrapoint to evolve and offer the new phase in rewarding customer loyalty.
To keep up with the latest trends, Vita Media Group entered into a partnership with SmartSoft Gaming that enabled a lot of fresh content to be part of Ekstrapoint, hence the offering for players has become much more diversified and of greater quality.
Since this collaboration came into force in November, Ekstrapoint is now offering ultra-modern slots, much more improved gameplay, attractive competitions, and a reason more to be a loyal player on the first and only loyalty and reward platform in the world.
Some of the great names that joined Ekstrapoint in the course of the last 4 months are:
Samurai
Apollo 77
Moonstone
Magic Garden 40
Bank Job
Aztec
Vikings
World War
All of the new games are characterized by exceptional graphics, a lot of attention to the slot theme, and a fun experience. Each game offers an adventure into a new world.
Add all of this to the personalized dashboard that was introduced in 2021, you now have a full picture of why users have such a great flow on Ekstrapoint.
Whenever we ask ourselves if this is the right track, we are always reassured by the user reviews who give Ekstrapoint an excellent 4.8 score out of 5 on Trustpilot.
“More interested in playing now, with the new and more games in total. Live it. Love it.” says Gary Ramsey, a user from Canada.
The Ekstrapoint team in Vita Media Group expects an even more dynamic tempo in uploading new slots to the platform, as all integrations with the game developers have been successfully finished. In February, the players might even see a record new number of slots added in a month.
Upward trends on Ekstrapoint
The recent developments on Ekstrapoint displayed some positive trends on the platform.
The first notable fact was that since new and modern slots were offered on the platform, the number of unique competition players has been on increase up to this moment and going forwards.
Another positive fact around the updates on Ekstrapoint is that the pages with new games on them have become the pages with increased average session duration; top pages by pageviews; and pages with the least bounce rate.
To wrap it up, Ekstrapoint has aligned with the latest trends in iGaming and has been answering the user needs to keep its status of a unique loyalty and reward platform offering constant user support. These efforts have resulted in increased user activity from registration, to game competition entries, pageviews, and etc.
With the days ahead, Ekstrapoint is growing to become the iGaming platform users can’t imagine their lives without.
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Altenar enhances betting terminal with comprehensive software upgrade

Leading sportsbook provider unveils major terminal update with over-the-air functionality, dual screen features and customisable operator tools
Altenar has rolled out a significant rebuild of its self-service betting terminal, introducing a suite of new features aimed at improving operational performance, stability and delivering a cutting-edge user experience.
The new version of the terminal software features innovative dual touchscreens with bidirectional functionality, seamless QR code payments via mobile app, integrated vouchers, and live streaming capabilities – turning the terminal into a modern entertainment hub for users.
Operators can now benefit from a robust middleware layer equipped with a comprehensive suite of ready-to-use features, enabling faster deployment and smoother updates even at the terminal level. The introduction of over-the-air (OTA) updates supports rapid rollouts across geographies, ensuring continuity of service and minimal disruption.
A standout aspect of the new terminal is its high level of customisation. Operators can configure dynamic user flows, adjust operating hours, and define terminal modes on a local or global level. Promotional content can also be tailored to specific regions or campaigns through content on secondary screens. Hardware integrations, including printers, bill acceptors, and coin handlers, are also supported natively, further enhancing the system’s flexibility.
The terminal’s evolution is part of Altenar’s wider retail strategy, which focuses on delivering an omnichannel experience by integrating with Altenar’s native mobile app and online sportsbook products. As a result, players can engage seamlessly across multiple touchpoints, from retail to digital, with increased revenue generation for operators.
Isidoros Siderakis, Head of Special Projects at Altenar, said: “This upgrade marks a pivotal moment in our retail strategy. By combining cutting-edge technology with deep customisation, we are delivering a terminal solution that not only meets today’s expectations but anticipates tomorrow’s demands.
“From over-the-air updates to immersive user experiences, we are giving operators the tools to run smarter, faster, and more engaging betting environments.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar enhances betting terminal with comprehensive software upgrade appeared first on European Gaming Industry News.
Central Europe
EGT will be a gold sponsor of Casino Operations Summit 2025

Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
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Evoplay announces strategic leadership promotions to support global growth

Evoplay, the award-winning game development studio, has announced two internal promotions within its key account management team, reinforcing its commitment to nurturing talent and supporting long-term commercial growth.
Anton Gyria has been promoted to Director of Business Operations, transitioning from his previous role as Head of Account Management. With a deep understanding of Evoplay’s commercial landscape, Anton will now oversee the studio’s broader operational strategy, and driving strategic growth across global markets.
Olga Pronak, formerly Team Lead, steps into the role of Head of Key Account Management. Having played a vital role in developing client relationships and leading high-performing teams, Olga’s promotion reflects her continued contribution to strengthening collaboration and driving business growth between Evoplay and its partners.
The promotions come as Evoplay continues to scale its commercial operations, with a growing global footprint and a strong focus on strengthening internal teams to support new and existing partnerships.
Ihor Zarechnyi, CCO at Evoplay, said: “These promotions represent more than just career milestones, they reflect the incredible value Anton and Olga have brought to the business over time.
“Both have been crucial in shaping how we collaborate with partners and deliver value through our products and services. Their leadership will play an important role in supporting our future goals as we continue to grow across regulated markets.”
The post Evoplay announces strategic leadership promotions to support global growth appeared first on European Gaming Industry News.
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