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LeoVegas AB Q4: Quarterly report 1 October–31 December 2021
“Strong end to the year with many growth initiatives” – Gustaf Hagman, Group CEO
FOURTH QUARTER 2021: 1 OCTOBER – 31 DECEMBER
- Revenue amounted to EUR 98.2 m (98.4). Revenues were unchanged compared with the same period last year. Excluding Germany and the Netherlands, revenues increased by 26%.
- Organic growth in local currencies was -4%.
- Net Gaming Revenue (NGR) from regulated markets and markets in which the company pays local gaming taxes was 74% (67) of total NGR.
- EBITDA was EUR 11.6 m (11.5), corresponding to an EBITDA margin of 11.8% (11.7).
- The number of depositing customers was 456,063 (461,983), a decrease of 1%.
- Adjusted earnings per share were EUR 0.07 (0.08).
EVENTS DURING THE QUARTER
- LeoVegas repurchased shares for EUR 2.1 m and distributed the third quarter dividend (EUR 3.9 m).
- Following policy changes in the Netherlands, LeoVegas decided to stop providing its services in the country as from 30 September 2021. As such, the company had no revenue from the Netherlands in the fourth quarter (compared with 6% of the Group’s total revenue during the third quarter). The company will apply for a licence during the first quarter.
- LeoVegas was granted renewed gaming licences by the Danish Gambling Authority.
EVENTS AFTER THE END OF THE QUARTER
- Preliminary revenue in January amounted to EUR 35.5 m (32.5), corresponding to growth of 9%. Excluding Germany and the Netherlands, revenue increased by 24%.
- The Board of Directors proposes an increased dividend of 5 percent to SEK 1.68 per share (1.60), to be distributed on four occasions over the course of the next 12 months.
- LeoVegas applied for a gaming licence for the Canadian province of Ontario.
- The establishment in New Jersey in the US is proceeding according to plan and the recruitment of a local team has begun.
- In January, LeoVegas distributed the fourth dividend (EUR 3.8 m) of a total of four to the Parent Company’s shareholders.
COMMENT FROM GUSTAF HAGMAN – GROUP CEO
FOURTH QUARTER
I am proud of how we concluded 2021 and how we offset the revenue loss related to the ongoing regulatory changes in Germany and the Netherlands. In the fourth quarter, sales were unchanged compared with the preceding year. However, excluding the two abovementioned markets, growth was some 26%, which demonstrates our strong underlying growth.
Adjusted EBITDA improved somewhat year-on-year, despite ceasing to provide our services in the Netherlands while waiting for a gaming licence, which was previously one of our most profitable markets. At the same time, we have paid more gaming taxes than ever before during the quarter. The improved profit was achieved through good cost control and higher marketing efficiency.
During the quarter and the full-year 2021, we took several important steps as a company, which we expect to drive growth for many years to come. We increased our strategic focus on sport with the acquisition of the brand Expekt. The new launch of Expekt has been a major success, with sales increasing almost fourfold since the acquisition. We are now planning to expand into more markets. We have also commenced establishing operations in the US, where the online gaming market is still in its infancy. We are seeing significant potential for a smartphone-oriented casino expert like LeoVegas in North America, where we already hold a leading position in Canada. We also invested in our own gaming studio during the year. The first games are expected to be launched shortly and over 15 titles are planned for 2022. Our own contents provide us with a more unique gaming experience, greater customer loyalty and lower costs.
We demonstrate a high ability to adapt and continue to drive innovation even when faced with turbulent times. An increasing number of European countries are becoming regulated and some 74% of our revenue is currently regulated and/or taxed. The external market environment will remain erratic and turbulent in places, but we are well-positioned to manage this. Armed with all of our ongoing growth initiatives, I feel optimistic ahead of 2022.
MARKETS
Our underlying customer activity and growth remain favourable. In general, we are growing faster than our competitors in the markets that are not affected by major external events and where equal conditions apply for all operators. A good example of this is Sweden, where we reached a new record level during the quarter. LeoVegas is currently the largest private operator in the Swedish market, something we have accomplished with strong brands, the best product and data-driven marketing. We continue to see favourable growth prospects in Sweden.
As previously mentioned, a re-regulation period is ongoing in the Netherlands and in the Canadian province of Ontario. In the Netherlands, we decided to stop providing services to gamers from 30 September 2021 pursuant to the latest regulations. At the start of 2022, we have applied for licenses in the Netherlands and Ontario we applied for a license in Ontario and will apply for a license in the Netherlands during the first quarter. Our ongoing expansion in the US, with New Jersey as the first state, is proceeding according to plan. We have commenced recruitment of a local team and completed much of the technical development as well as initiated the certification process of LeoVegas’ proprietary technical platform (PAM, Player Account Management). We also began efforts for the expansion into additional US states.
TEN YEARS
At the beginning of 2022, LeoVegas turned ten years old. The company, our product and the entire industry has developed enormously since my co-founder, Robin Ramm-Ericson, and I, started LeoVegas. Today, the industry is much more complex with more stringent requirements and tougher competition. At the same time, LeoVegas has taken tremendous strides and matured in many areas, making us stronger than ever before. We always aim to be at the forefront of customer focus, technology and data-driveness, but also continue to continually challenge ourselves to be better in all areas. I can affirm that LeoVegas with all its employees will continue to drive the industry forward with the mobile gaming experience in the spotlight. We are continually making progress as we stand on the starting line of ten more intense and exciting years!
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When Everyone Sends Hearts, WinSpirit Asked a Different Question
Every February, online gaming platforms look remarkably similar: red palettes, heart-shaped imagery, “Love is in the Air” promotions. The formula is familiar, the competition intense — and for a growing share of the audience, the seasonal narrative itself has begun to lose emotional relevance.
WinSpirit Casino chose a different path. Instead of competing within the same seasonal language as everyone else, the brand built a campaign around something players rarely get to express publicly: a lighthearted eye-roll at Valentine’s Day clichés. The result — UnValentine’s Day — is a case study in how emotionally intelligent campaigns can generate measurable product growth without structural dependence on bonus-driven mechanics.
The Idea
The campaign launched a dedicated landing page with a single interactive mechanic: a poll asking players to vote for the Valentine’s cliché that annoyed them most. The options were framed using familiar gaming metaphors, making the crossover feel natural:
“Booking a table like catching a Jackpot” “Heart-shaped pizza? Just give me a Wild” “Love songs instead of coin drop sounds” “Love letters without promo codes”
Participation was acknowledged with 20 Free Spins, framed as a lightweight reward mechanic positioned as a gesture of engagement rather than a transactional incentive. No complex mechanics, no lengthy flows. Just a low-friction touchpoint that felt genuinely relevant to the moment.
What the Players Said?
Over 5,000 players participated. The results reveal more than just a ranking — they offer insight into how players emotionally interpret seasonal rituals.
28% voted for “Booking a table like catching a Jackpot” — the clear winner, confirming that for a significant share of players, Valentine’s Day reads more like a logistics challenge than a romantic occasion.
22% chose “Heart-shaped pizza? Just give me a Wild” — a result that speaks directly to the gaming audience’s core values: practical rewards over aesthetic gestures.
17% picked “Overthinking a spin like it’s a first date” — proof that players appreciate when a brand acknowledges the real texture of their experience, even through humor.
The remaining 33% was distributed across the remaining options — reinforcing the dominance of the leading choice rather than diluting it. For the industry, that’s a useful reminder: the gaming audience is diverse, personal, and pays attention when a brand actually listens.
The Impact
All metrics reflect growth within the one-week campaign period:
+8% frequency of player activation
+7% overall engagement
+5% growth in deposits
+4% growth in average bets per player
For a campaign built around a single, simple engagement mechanic and a low-cost incentive model, the results clearly demonstrate a key insight: emotional relevance can outperform financial motivation in driving short-term audience engagement. The engagement lift reflects reactivated players returning for reasons beyond transactional value. The deposit and betting growth further suggest that an emotional entry point can translate into measurable product behavior.
Part of a Bigger Picture
UnValentine’s Day didn’t emerge in isolation. It reflects a deliberate strategic direction: emotional resonance, rather than promotional mechanics, as the primary driver of engagement.
Earlier this season, WinSpirit’s Wish Express holiday campaign invited players, streamers, and industry partners to write a literal letter to Santa — a gesture of nostalgia in an industry that tends toward hard metrics. Over 2,000 wishes were submitted. Social reach grew by 169%, engagement by 76%. The campaign’s most memorable moment came when WinSpirit covered the cost of round-trip flights so one player could reunite with family members they hadn’t seen in eleven years.
What connects Wish Express and UnValentine’s Day isn’t a tactic — it’s a consistent belief that the most effective brand interactions are the ones that meet people where they actually are. One campaign said: we believe in the power of sincere wishes. The other said: we see you rolling your eyes at the heart-shaped pizza, and so do we. Both are forms of empathy. Both worked.
Why the Industry Is Watching
For operators and marketers tracking the evolution of seasonal engagement, WinSpirit’s approach offers a model worth studying. Bonus-heavy campaigns face diminishing returns. Acquisition costs rise. And in a landscape where every February looks identical, differentiation becomes structurally difficult.
What WinSpirit has demonstrated — in two consecutive seasons — is that emotional differentiation is achievable, scalable, and measurable. The campaign architecture is not complex. The investment is not outsized. What makes it work is the quality of the insight driving it: find the emotional undercurrent your audience is already feeling, create a simple format for them to express it, and let the interaction itself do the brand-building work.
Players don’t want more mechanics. They want to feel that someone is listening. UnValentine’s Day proved that a single well-aimed question — asked at exactly the right moment — can outperform complex campaign architectures.
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AI-Powered Compliance and Player Support
DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming
Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.
The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.
Comprehensive Features and Capabilities
- DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
- Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
- Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
- Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
- Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
- Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
- Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.
Advantages of Operations
The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.
The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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