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NSoft exceeds growth expectations, delivering strong Q4 2021 results
by Dražan Planinić, COO at NSoft
The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.
The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.
Stake growth by the distribution channels:
- Land-based betting business: 22.5%
- Online: 14.3%
Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.
Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform
We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.
T-1000 Self-Service Betting Terminal on US Market
In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4 2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.
The certification of the terminal for the USA was done before in Q3 2021.
Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year
In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.
NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.
In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.
Lottery in Retail
In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.
People@NSoft
As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.
We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!
In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.
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Logifuture’s Simulate plays AFCON final 1,000 times to predict 2026 champions
Hosts Morocco are red-hot favourites to win their first Africa Cup of Nations titles in 50 years, according to Logifuture’s Simulate feature. Logifuture’s Simulate is a pioneering sportsbook product that enhances the virtual sports-betting experience, offering a constant stream of activity with lightning-fast results. Players can replicate sports such as basketball and football over 10 seconds, 30 seconds or instantly with the ability to run up to 15 simulations at any one time.
With Morocco due to face Senegal on Sunday, the Logifuture team used Simulate to play the match 1,000 times and the results showed Morocco win 433 times (43.3%). 2021 winners Senegal came out on top in 283 matches (28%) with extra-time on the cards in the remainder.
Only one match in this year’s tournament involving Morocco has seen three goals or more and that came in the group stage. Simulate results suggest this trend will continue with 633 outcomes (67% of 1,000) having under 2.5 goals.
Early advantage could be key at the Prince Moulay Abdellah Stadium on Sunday. In only 5% of simulations did a team go on to win in 90 minutes after trailing at half-time – at this year’s AFCON, Morocco have conceded just once meaning Senegal may have their work cut out if they were to concede early on.
Draws could yet prove decisive in Sunday’s clash, with 28% of the 1,000 simulated matches ending level after 90 minutes. Morocco reached the AFCON showpiece after taking Nigeria all the way to penalties where they ultimately won 4-2 on spot kicks.
Consolation for Super Eagles?
Nigeria will look to put their penalty shootout heartbreak behind them when they take on Egypt in the Third-Place Play-Off at the Mohammed V Stadium in Casablanca on Saturday.
The Logifuture team played this match also 1,000 times with Simulate and the Super Eagles won 467 times (46.7%) whilst Egypt came out on top 333 times (33.3%).
200 simulations saw the play-off go beyond 90 minutes with a low-scoring affair likely to be on the cards – only 267 of the simulated matches saw over 2.5 goals as 467 saw just one goal scored in the game.
Scoreless matches were rare in the simulations, with just 67 of the 1,000 games ending 0-0, highlighting that while the fixture is expected to be tight, one of the sides is likely to find the net before the full-time whistle.
Operators using Simulate have seen sportsbook GGR increases of up to 5% thanks to its advanced predictive modeling that helps optimise betting offers and player engagement strategies. The platform’s insights enable more personalised experiences for players, driving retention and long-term growth.
The post Logifuture’s Simulate plays AFCON final 1,000 times to predict 2026 champions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Voxbet and PromptBet.ai forge a product partnership to supercharge Conversational Commerce in iGaming
Voxbet, the leading technology company which enables sports bettors to speak and type their bets, has announced a product partnership with, PromptBet.ai, an AI-powered conversational bet discovery solution already live with regulated operators, creating a powerful synergy of their proprietary betting technologies.
Following Voxbet’s successful launch with At The Races ahead of last year’s Cheltenham Festival, and PromptBet.ai’s commercial rollout with Tier-1 regulated operators, it became evident that on-platform, AI-led betting assistants demonstrated a much broader set of use cases for bettors than was initially envisaged. With these tools increasingly important as knowledge hubs, this collaboration now seeks to combine voice search and accurate prompting with unmatched speed to create a superior betting experience for effortless bet discovery, navigation, support and action.
At current peak capacity, this high-intent, mass-scale approach is able to process upwards of 100 relevant, desired requests a second – far beyond the output of any LLM, such as ChatGPT and Gemini, in this betting-focussed sector, ensuring customers have rapid, seamless access to the sporting content and entertainment that resonates at any given moment.
This collaboration will allow users to conduct bet searches within milliseconds once commanded, with PromptBet.ai’s engine serving up refined bet discovery, statistics, and customer-service opportunities to responsibly accompany any request. This collective capacity is primed to both meet and scale with the evolving expectations of AI users.
Jonathan Power, Founder and MD of Voxbet, said: “From our experience at major events with big name partners, it’s clear that AI betting assistants get asked absolutely everything. This innovative partnership with PromptBet.ai helps us meet these varied, broad audience needs, and will demonstrate how big the world of chat commerce is going to be.
“Having admired each other’s work from afar, our early meetings were extremely productive and clearly demonstrated a shared philosophy in moving a somewhat dated traditional betting UI forwards. We strongly believe there’s nothing out there to rival our winning product combination. Indeed, we quickly recognised we were both tunnelling from different ends, with obvious synergies and potential economies of scale. To which end, we’ve decided to meet in the middle!”
Matteo Monteverdi, co-founder and Chairman at PromptBet.ai, added: “Having worked in a similar space to Voxbet, we knew that our respective skill sets and product functionalities offered complementary synergies. Now we know that we can unleash each other’s areas of expertise to fulfil a market and customer need that’s crying out for a fresh look at bet interaction.
“As digital commerce shifts from interfaces to experiences, PromptBet.ai offers a B2B conversational AI platform enabling real-money gaming operators to engage players through real-time, two-way conversations across chat, messaging, and voice, moving from clicking and tapping to natural dialogue. Our platform is already live and proven with regulated sportsbooks. We’ve established a solution on the front-end, and now working with Voxbet, we’re tapping into high intent commands that are becoming ever more prevalent in gaming. Together, we solve for a common friction in digital betting – discover the content that’s relevant to you, above all on mobile.”
The post Voxbet and PromptBet.ai forge a product partnership to supercharge Conversational Commerce in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Daddy Gaming
Big Daddy Gaming® enters next phase of European expansion with Wildz Group partnership
Pioneering slots studio Big Daddy Gaming® has entered a new partnership with Wildz Group, marking another significant step in the studio’s European expansion strategy.
Under the agreement, Big Daddy Gaming’s slot portfolio will be made available across Wildz Group network of regulated casino brands, providing the newly launched studio with exposure across some of Europe’s most established online gaming markets.
The rollout will begin with an initial wave of Big Daddy Gaming® titles set to go live in early 2026, before expanding across Wildz Group’s wider brand portfolio throughout the year.
The deal reflects Wildz Group’s continued focus on strengthening its content offering with studios that demonstrate clear creative direction and deliver operator value. The partnership provides Big Daddy Gaming® with a strong platform to scale its content across multiple brands in Europe.
The agreement also follows Big Daddy Gaming’s recent progress across regulated markets in Europe, following a plethora of similar deals, reinforcing its strategy of shaking up the slots market with its Reel Fun Reel Value philosophy.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Going live with Wildz Group is a strong signal of where we’re heading as a studio. They operate at scale across regulated European markets and have a clear understanding of what performs long term, which makes them an ideal partner for our next phase of growth.
“Our focus has always been on building games that players genuinely enjoy, without losing sight of operator performance. Seeing our early releases rolled out across Wildz Group brands gives us real confidence that our approach is landing as intended and sets a solid foundation for continued expansion across Europe.”
Sven de Waard, Head of Casino at Wildz Group said: “Big Daddy Gaming’s early releases show a strong understanding of what players actually enjoy, paired with a commercial approach that gives operators confidence. This combination reflects exactly what we look for in a partner as well as demonstrating a studio capable of making a real impact in the slots market.
“We’re looking forward to seeing how their titles are received across our brands and believe they will make a strong impression with players.”
The post Big Daddy Gaming® enters next phase of European expansion with Wildz Group partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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