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NODWIN Gaming signs Exclusive 4 year deal with Challengermode to host South Asian & African esports tournaments

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Leading global esports platform Challengermode has teamed up with NODWIN Gaming – one of the world’s leading esports companies based out of India. The partnership will see NODWIN Gaming use Challengermode’s esports tournament platform to run its esports events and tournaments in its key markets of South Asia and Africa.

NODWIN Gaming has engaged with over 20 million gamers across 120+ events in its markets, with teams competing for over 3 million USD in prizes. Starting from February 9, NODWIN will be hosting competitions on Challengermode across CSGO, Dota2, League of Legends, PUBG PC, FIFA, Apex legends and more, taking advantage of the Challengermode platform’s tools to fully automate the set-up and running of esports tournaments for esports organizers, teams and players.

The partnership will also aim to expand across platforms to include Mobile titles that are of particular interest for NODWIN Gaming and Challengermode. NODWIN Gaming will work with Challengermode actively to integrate its mobile – first approach to developing markets with the platform to build synergy for both parties.

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These regular tournaments will give aspiring grassroots esports players the chance to compete in a professional setting and for real prize money with the aim of encouraging greater participation in South Asia’s vibrant esports scene among traditional gamers and under-represented demographics, such as women interested in esports. Esports hopefuls looking to level up their skills can use these tournaments as the first step in their path to becoming esports pros, as well as use Challengermode’s range of tools and coaches to improve their game.

Philip Hubner, CBDO at Challengermode said, “NODWIN Gaming has been at the forefront of the esports scene across a range of developing markets. Having worked with them previously on their esports activities in Africa, we are delighted to be expanding how we work together with this exclusive partnership for the next four years. This will allow NODWIN to use the Challengermode platform as the foundation of their esports events around the world. We are well aligned in seeing the business, entertainment and even educational opportunities of esports in the years to come and we see NODWIN Gaming as the perfect partner to advance our mission of binding the global esport ecosystem closer together.”

Gautam Virk, Co-Founder and COO, NODWIN Gaming said, “Challengermode’s experience in hosting some of the biggest events in modern esports makes them an ideal partner for NODWIN to scale up our operations in South Asia and beyond. Their platform’s ability to automate the tournament experience allows us to focus on providing services and solutions to every kind of stakeholder under the broad umbrella of the esports industry. We are also pleased to be so well aligned with them. Moving forward we will be migrating our esports initiatives to the Challengermode’s platform and we look forward to working with their team closely on our many esports tournaments planned for 2022 and beyond.”

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Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

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MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.  

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

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Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.

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Africa

Rise & Hustle partners with Altenar to power its new sportsbook offering

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Next-gen operator launches sport betting with award-winning platform provider

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.

As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.

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Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.

The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.

Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.

The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.

Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.

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“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”

Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.

“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”

The post Rise & Hustle partners with Altenar to power its new sportsbook offering appeared first on European Gaming Industry News.

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Africa

Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators

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The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).

On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.

As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.

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Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.

The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.

The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.

Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.

The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.

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The post Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators appeared first on European Gaming Industry News.

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