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Sportsbet.io brings sports legends to life with Direct Human Messaging technology

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Leading crypto-first sports betting brand Sportsbet.io is bringing sporting legends including Aussie cricketer Brett Lee, Brazilian World Cup winner Denilson and the ‘Romford Pelé’ Ray Parlour to life thanks to pioneering Direct Human Messaging from 2mee.

2mee’s technology will change the game for Sportsbet.io users by replacing onsite notifications with the virtual legends sent as ‘Holograms’, who will deliver offers and other relevant information to players in a playful and exciting manner.

Joe McCallum, head of sportsbook at Sportsbet.io, said: “Thanks to 2mee, we can bring Sportsbet.io ambassadors to life for our users around the world. Instead of standard notifications, Sportsbet.io players now receive personal offers and updates from sporting legends including Brett Lee and Denilson. This is what we mean when we talk about putting our customers at the centre of the universe.”

James Riley, CEO at 2mee, said: “2mee has successfully developed a patented next-generation communications technology that actually sends people as messages across app and web channels. Technology should empower human experiences and deliver unparalleled, authentic connectivity between brands and their audiences, 2mee does just that! This is especially true in such a noisy digital marketplace where even the top brands are often resigned to driving high-volume communications tactics for low margin returns.

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In a short period, we have seen our clients significantly raise their engagement levels, lower their acquisition costs, while driving up loyalty and retention, with Sportsbet.io being a prime example of what you can achieve when you rebalance human connection with technology. SportsBet.io is a brand which understands that dynamic and it is fantastic to be working with such a forward-thinking team.

Sportsbet.io is the first crypto operator to integrate hologram notifications to it’s core CRM strategy by using brand ambassadors such as cricket legend Brett Lee, former sumo wrestler Baruto, and football legends like Ray Parlour and Matt Le Tissier to offer fully personalised and timely offers based on individual gameplay.

2mee’s breakthrough Human Messaging technology sends people as messages and places them in the familiar context of a phone or website. The hologram’s authentic feel can dominate the screen and deliver anything from bonuses to important updates.

Since deploying the Hologram messaging service on the company’s website, Sportsbet.io has seen incredible levels of engagement from their customers – averaging 51% CTR, way above industry standards.

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Crypto iGaming industry

Elray Resources Inc. Officially Launches Kings of Sport – a Pioneering Crypto Casino

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Elray Resources Inc., an emerging leader in the Crypto iGaming industry, has launched Kings of Sport (KOS), a state-of-the art online crypto casino that brings together the world of cryptocurrencies with the excitement of traditional casino games.

Kings of Sport is expanding player options in the online gambling industry by providing users with a diverse selection of classic and modern casino games that can be played using popular cryptocurrencies like Bitcoin, Ethereum, and others.

“Our partnership with KOS is a major step toward deploying Elray’s Crypto IP and expanding our presence in the growing Crypto iGaming market. We are pleased with the immediate response by players to KOS’ unique Crypto Casino offering, as evidenced by the registration of over 3,500 users during the first week,” Vincent Cai, chief technology officer at Elray, said.

Key Features of Kings of Sport:

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  • Wide Selection of Games: Users will have access to a wide range of classic and modern casino games, including live, slots, poker, blackjack, and roulette, among others.
  • Cryptocurrency Integration: Kings of Sport supports multiple cryptocurrencies for deposits and withdrawals, providing users with a seamless gaming experience.
  • Provably Fair Gaming: The platform offers tested and proven games offering high payout percentages.
  • 24/7 Customer Support: Dedicated customer support team available round the clock to assist users with any queries or concerns.
  • Fast Payouts once players have been verified.
  • State of the Art User-Friendly Interface: The platform is designed to be intuitive and easy to use, ensuring a smooth gaming experience for all players.

“The registration numbers have been much higher than our expectations and, with this new KOS platform, we are bringing together the world of cryptocurrencies and online gaming to create that unique experience. We believe the rollout of the KOS platform will achieve the highest standards required to provide crypto players with a secure, fair and enjoyable gaming experience,” said Mr. Cai.

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Cryptocurrency

Crypto Casino Lucky Block Partners with MMA Legend Michael Bisping

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Global MMA legend Michael Bisping has signed a sponsorship deal with the fast-growing top-tier crypto casino Lucky Block.

The tie-up between the Mixed Martial Arts and UFC superstar and the premium sportsbook and casino entertainment platform is a win-win for Bisping fans and Lucky Block’s swelling customer base of highly engaged players.

This deal secures opportunities for both parties by leveraging the valuable synergies present in the colliding worlds of sports and online gaming.

Through securing the sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.

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Aligning with the world of competitive sports, Lucky Block is not only endorsing a celebrated athlete but is also tapping into the fervent sports fan base that is growing by leaps and bounds. Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.

Damian Jacobs, Lucky Block community and growth manager commenting on the sponsorship deal, said: “We are pleased to announce our sponsorship of UFC icon Michael Bisping. We believe this deal will be a powerful catalyst as we embark on the next leg of our journey to lead crypto gaming’s conquest of the online sports entertainment and betting industry.

“This partnership shows that Lucky Block can mix it up with the other industry leaders. Our sponsorship of Michael Bisping shows we understand the importance of developing and exploiting the brand projection potential at the intersection between the sports domain and the disruptive power of crypto betting.”

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Cryptocurrency

SOFTSWISS Named Crypto Company 2024

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Crypto Company of the Year was announced at the International Gaming Awards in London. SOFTSWISS, a leading technology company with 15+ years of experience in the industry, gets this title for the second year in a row.

Marking the beginning of ICE London, the awards ceremony has brought together top names in the iGaming industry to honour their achievements. The International Gaming Awards not only unites experts and gaming enthusiasts worldwide but also serves as the pinnacle charity event of the year. 

The Crypto Company of the Year category recognises companies that create innovative experiences for clients in the gambling sector with a focus on crypto. The winner is determined by evidence showcasing the company’s standout performance in the crypto space compared to competitors. Reconfirming the previous year’s success, SOFTSWISS emerged as the Crypto Company of the Year for the second time in a row.

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Securing the title of Crypto Company of the Year comes naturally to SOFTSWISS, the trailblazer in introducing crypto-friendly solutions for online gaming. Beginning with Bitcoin, SOFTSWISS has expanded its cryptocurrency offering to nearly 20 digital coins since 2013. 

In its dedication to improving player experience, SOFTSWISS introduced the In-Game Currency Conversion feature. The innovation allowed players with crypto holdings to engage seamlessly in games originally tailored for fiat only. One year post-launch, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform were made via the feature. 

As an expert in crypto-friendly solutions, the company shares its expertise through the quarterly State of Crypto reports and topical podcasts. This helps raise awareness among all stakeholders, offering essential insights for strategic decision-making.

Andrey Starovoitov, Co-CEO at SOFTSWISS, shares: “We are delighted to receive this award, and it signifies more than just recognition for our recent achievements. The title of Crypto Company of the Year holds deep meaning for those who led the way in integrating digital currencies into iGaming, actively advocate for crypto solutions, and generously share expertise in this field.”

 

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About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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