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Four in 10 who bet on sports plan to place a Super Bowl wager

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With Super Bowl LVI days away, a new survey from the Responsible Gambling Council (RGC) shows that Ontario sports fans are gearing up to bet on the NFL’s iconic championship.

More than four-in-ten (42 per cent) of Ontario’s sports bettors plan to lay their money down on the big game. The survey also finds 38 per cent of Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This widespread belief is risky because it can lead to over confidence and motivate some to bet more than they can afford to lose.

Those who believe their knowledge gives them an advantage are predominantly between 18 and 34 (48 per cent), male (46 per cent) and Toronto based (48 per cent). This group bets more frequently.

Younger Ontarians are also significantly more susceptible to being influenced by friends and family when betting, which can increase risk. Seventy-two per cent of those 18 to 34 say they their sports bets have been impacted by others. This compares to 59 per cent among bettors 35 to 54 and 40 per cent for those over 55.

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How people plan to bet

Respondents were asked how they plan to place their Super Bowl wager.

  • 47 per cent will bet with friends
  • 44 per cent will buy sport-based lottery tickets
  • 40 per cent will bet in a pool
  • 39 per cent will bet with a different sportsbook website
  • 36 per cent will bet online with OLG.ca

 

How much Ontario Super Bowl bettors plan to wager

  • 52 per cent say they will bet $50 or less
  • 29 per cent say they will bet between $50 and $100
  • 17 per cent say they will wager $100 or more

 

Managing the risks

Encouraging news emerging from this survey is that 90 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. More than half (52 per cent) say they will stay within a pre-set betting limit and four-in-ten indicate they always view sports betting as entertainment, not as a way to win money.

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The Responsible Gambling Council’s take on this

“The fact that such a strong majority of sports bettors have a plan in place to protect themselves is great news,” says Shelley White, CEO, Responsible Gambling Council. “However, the risks should never be underestimated. It’s easy to get carried away by the excitement of the big game. A quarter of sports bettors reported feeling the need to bet more and more money and nearly two-in-ten have lied to people important to them about how much they gambled. The consequences of chasing losses can be financially and emotionally devastating. Knowing the risks and having a plan to protect yourself are essential to having fun and enjoying the game.

RGC tips for safe online sports betting

  • Pre-set betting limits and stay within your budget
  • Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent, the mortgage or food
  • Limit your alcohol and/or cannabis intake
  • Never chase losses by trying to win back what you’ve lost
  • Don’t bet if you are upset or stressed
  • View sports betting as entertainment, not a way to make money
  • And remember there is no way to predict the outcome of the game

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Maverick Games Launches Sports Betting Operations in Ontario

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Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.

Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.

Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.

“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.

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“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.

The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

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Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).

“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.

“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.

The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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