Latest News
New report today reveals a staggering 85% increase in online fraud with over a fifth of all online traffic now an attack
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In the UK: gaming, online streaming and social media sites, travel and retail/ecommerce companies are the worst hit by fraudsters
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Experts also find that the metaverse is already fast becoming a fertile breeding ground for cybercrime and newly defined, ‘Master Fraudsters’
A new report released today, The 2022 State of Fraud and Account Security, is warning UK commerce that it faces its most challenging year ever. Experts from the Arkose Labs Network, an online fraud deterrence platform, analyzed over 150 billion transaction requests across 254 countries and territories in 2021 over 12 months to discover that there has been an 85% increase in login attacks and fake consumer account creation at businesses. Alongside this, it identified that a quarter (one in four) of new online accounts created were fake. A further 21% of all traffic was confirmed as a fraudulent cyber attack.
“From the earliest days of online information to the rapid evolution of today’s metaverses, the internet has come a long way. However, this latest data shows that it is more under attack than ever before,” said Arkose Labs Founder and CEO Kevin Gosschalk.
He continued: “Your digital identity is a currency for fraudsters and wherever there is online commerce, cybercriminals are quick to identify vulnerabilities.”
The new report focused on a number of key themes:
The Worst Attacked Sectors in the UK
The latest research took a deep dive into UK business specifically to understand which sectors were the most attacked by online criminals. The ongoing popularity of online gaming puts it top of the list for fraudsters with almost half (46%) of all the attacks in the UK, as seen by Arkose Labs. Digital media companies (social networks and online streaming platforms) are also high value targets and represent a third of all attacks, seeing an 88% increase since 2020. Across all sectors including ecommerce/retail, travel, gaming, financial services, one in every four new online accounts created were fake throughout 2021.
Metaverse companies are more likely to be targeted by “Master Fraudsters”
The rise of virtual worlds has created new attack opportunities for bad actors. Early insights from the Arkose Labs Network show scams, microtransaction abuse, and unfair play are the top threats in a metaverse world. These companies experienced 80 percent more bot attacks and 40 percent more human attacks than other businesses. “Master Fraudsters” attack their targets by scripting together multiple tools with intense persistence. They combine bots and human fraud farms, and invest large amounts of capital, creating virulent attacks. Top attack patterns Master Frauders use to disrupt fair commerce include microtransaction fraud, spam and scams.
Crypto-fraud sees Asia overtake Russia as the world leading attacking region
In prior years, Russian attacks were more common, but in 2021, attackers from Asia took the top spot, with 40 percent of all attacks coming from this region. One in every two Asian attacks originated from China. Leveraging an ecosystem of tools and low-cost resources, two-thirds of Chinese attacks targeted registration, primarily driven by abusing free trials at cloud computing platforms for crypto mining.
Credential Stuffing attacks see a significant spike
Attacks are more volatile than ever. A single attack can consume nearly 80 percent of traffic at peak periods, and in 2021, credential stuffing spikes hit up to 76 million per week. Attack rates doubled during peak season in November, making it the most dangerous month in 2021. Bots were used almost exclusively in Black November.
The Intelligent Bot
Attackers have continued to invest in increasingly sophisticated bots. Bots mimic human behavior with a high degree of accuracy and in 2021 accounted for 86 percent of all attacks. Today’s bot signatures are three times more complex than signatures of previous years. This level of sophistication makes it more difficult to assess risk and make accurate decisions. Businesses require even more sophisticated analysis to detect anomalies and prevent loss.
Arkose Labs provides support for some of the world’s most recognized brands and platforms, including Honey, LinkedIn, Microsoft, PayPal, Pitney Bowes, Roblox, Venmo, and Zilch, covering industries, including financial services, fintech, gaming, retail, technology and social media, representing more than 1 billion social media users, 60 percent of online video gamers, and 40 percent of all retail volume.
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Football
BOYLE Sports signs as Northern Ireland Football League title partner in three-year deal
Sponsorship covers the Premiership, Championship and Women’s Premiership and is NIFL’s first deal valued above £1m, per the league.
BOYLE Sports has signed a three-year agreement to become Title Partner of the Northern Ireland Football League (NIFL), expanding its existing relationship with the competition. The sponsorship spans the BOYLE Sports Premiership, BOYLE Sports Championship and BOYLE Sports Women’s Premiership.
The operator had been the League’s Official Betting Partner since December 2025. Under the expanded deal, BOYLE Sports retains existing rights including title sponsorship of the BOYLE Sports Women’s Cup.
NIFL said the agreement is its first partnership valued at more than £1 million. The league also pointed to what it described as a record-breaking season, citing over 100 million digital views last season alongside its strongest performance for viewership and commercial revenue.
Activation will include branding across clubs’ playing kit, matchday environments, broadcast highlights, scoreboards, player of the match activations and league content across social channels. BOYLE Sports will also launch a responsible gambling awareness initiative across NIFL clubs, using matchday and digital platforms to promote safer betting information and conversations.
Vlad Kaltenieks, CEO of BOYLE Sports, said: “Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.
“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong. This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”
Gerard Lawlor, Chief Executive Officer of the Northern Ireland Football League, added: “We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership. This is a major commercial moment for NIFL and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”
The post BOYLE Sports signs as Northern Ireland Football League title partner in three-year deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Texas Hold’em vs Omaha for Players Comparing Poker Formats
Poker formats share a surface: private cards, community cards, betting rounds, and a final five-card hand. The difference between variants, however, is not cosmetic. Texas Hold’em gives players 2 private cards, so the first decision is narrow and readable. Omaha gives 4, then forces exactly 2 of them into the final hand. That single rule changes the way every board is read.
Adding variety to your poker playing routine can be great fun, but it’s crucial to understand the formats before you do – or you may find yourself struggling at the table!
The Format Is the First Practical Filter

Once the basic rules are familiar, format choice becomes easier to understand when the games are seen side by side. A player comparing Hold’em with Omaha is not only comparing two sets of rules. They are comparing the amount of private information available before the flop, how many possible hand combinations need to be tracked, and how quickly each decision starts to feel comfortable.
That is where an Australian online poker setting gives the comparison more practical shape. A page focused on online poker Australia places Texas Hold’em, Omaha, Omaha Hi-Lo, and Zone Poker in the same playing context, which makes the differences clearer without treating poker as one generic format.
Hold’em starts with 2 hole cards and 5 community cards, giving players a cleaner starting point. Omaha starts with 4 hole cards but still requires exactly 2 private cards and 3 community cards for the final hand. Omaha Hi-Lo keeps that same construction while asking players to think about high and qualifying low hands. Zone Poker changes the rhythm by moving a folded player to a new table and a fresh deal. Seen together, these formats show that poker choice is not only about hand rankings. It is about the kind of attention each version asks from the player.
A recent Ignition Australia post makes the same point in cultural terms, noting that poker in Australia has changed over the years while the heart of the game has stayed intact. The format conversation is not only technical. The same game can move from a physical room to a phone screen, from Hold’em to Omaha, or from a standard table to a faster online format, while still centering on timing, reading, and the next card.
https://www.instagram.com/p/DVM_bPlErLf/
Hold’em Gives Cleaner Reading
Texas Hold’em is often easier to explain because the relationship between private cards and the board is direct. A pair in the hand, a suited ace, or two connected cards creates a clear starting point. After the flop, the player can ask a simple question: did the community cards improve the hand, threaten it, or create a draw worth following?
That clarity does not make Hold’em shallow. It makes the decision tree easier to see. Position, bet size, board texture, and opponent behavior still matter, but the player is not juggling as many private-card combinations. This is why Hold’em has become the main reference point for casual poker viewers and newer online players. The game gives them enough structure to follow the action, while leaving room for deeper judgment as experience grows.
Omaha Creates More Temptation
Omaha can look generous at first because 4 private cards seem to create more routes to a strong hand. That impression is where many Hold’em habits become unreliable. More starting combinations also mean opponents can connect with the board in stronger ways. A hand that feels powerful in Hold’em may be ordinary in Omaha if the board is coordinated.
The exact 2-card rule is the point beginners must absorb early. If the board shows 4 hearts and a player holds only 1 heart, that player does not have a flush. If the board shows pairs, a full house still depends on the required combination of private and community cards. Omaha asks players to slow down the first instinct and rebuild the hand under the format’s rule.
Omaha Hi-Lo adds another reading layer. A player may be looking for a strong high hand while also watching whether a qualifying low hand is available. The board can divide attention, and the clearest decision may depend on whether the hand has a path to one side of the pot or both.
Pace Changes the Same Cards
Zone Poker shows that format choice can also be about rhythm. In a standard table format, folded hands create waiting time. That delay lets players watch other hands finish, notice tendencies, and settle into the table’s pace, but it can feel slow and under-engaging. In a fast-fold format, folding moves the player quickly into a new hand, which makes the session feel sharper and less observational. The cards stay familiar, but the table observation window changes.
Poker formats are easiest to understand when the reader stops treating them as labels and starts treating them as different ways of processing incomplete information. Two private cards, four private cards, a split-pot rule, or a faster table rhythm can all change how a hand feels before the river arrives. The social layer also remains part of online play, as described in 2025 open-access work on multiplayer online games and social connection.
The post Texas Hold’em vs Omaha for Players Comparing Poker Formats appeared first on Americas iGaming & Sports Betting News.
exclusive-content
Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive
Lottomart has launched Dragon’s Rage, a new S Gaming slot available as a permanent exclusive to Lottomart players in the UK.
The release follows the partnership’s previous exclusive title, Fisherman’s Fortune, and adds another game to Lottomart’s exclusive-content portfolio.
Set in a dragon’s treasure lair, Dragon’s Rage uses a 1,024-ways-to-win format. Features include the Coil Collect mechanic, choice-led Free Spins, and Rage Spins. The game also includes three fixed-level jackpots: Inferno, Flame and Ember.
Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to launch Dragon’s Rage as a permanent UK exclusive. Developed in close collaboration with S Gaming, the game combines a strong fantasy theme with engaging features designed with our players in mind. We’re looking forward to seeing how our customers respond to the launch.”
Charles Mott, CEO of S Gaming, added: “Dragon’s Rage is the latest title developed through our close collaboration with Lottomart. It has been a pleasure working together on the concept and development of the game, and we’re proud to bring this new fantasy adventure exclusively to Lottomart players in the UK.”
The post Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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