Agreement covers horse and greyhound racing content
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal with Codere to extend the distribution of its market leading 24/7 Live Racing Channels to the operator’s Argentine customer base.
SIS’s existing deal with long-term partner Codere provided its racing content to the Spanish operator’s online operations in Spain and Mexico. Codere’s Argentine online customers will now also have access to SIS’s premium and exclusive live UK and Irish horse racing, international meetings from Canada, Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and United States, as well as UK, Irish and North American greyhound racing.
In total, SIS will be delivering more than 65,000 live horse and greyhound racing events each year from over 165 racecourses and tracks across five continents to Codere’s Argentine operation. The live racing action is interspersed with market-leading virtuals, providing Codere with profitable short-form content throughout the day with a betting event every three minutes.
SIS’s 24/7 Live Betting Channels are provided as an end-to-end solution including live streamed pictures, data, on-screen graphics with betting triggers, as well as an extensive range of markets and prices. Codere’s online customers in Argentina will also be able to view live races without the need to place a bet prior to the event through SIS’s Watch and Bet model – which is proven to increase engagement and incremental revenues.
Angel Calderón, Digital Sales Manager at SIS, said: “Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market leading horse and greyhound racing action from around the world to their online customers in Argentina.
“With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 Live Betting Channels provide, with the product set to drive incremental revenues for the operator.”
Borja Mata, Supplier Relationship Manager at Codere, said: “We’re delighted to be extending our existing relationship with SIS and look forward to delivering an enhanced racing offering to our online customers in Argentina.
“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us, and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them.”
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