Canada
TheLines.com:Prop bets a key feature of Super Bowl betting, but not all our legal in the U.S.
The Super Bowl is the most wagered-on event in America and the betting also goes beyond the outcome of the games and the performances by the players, according to analysts TheLines.com, which tracks odds in the U.S. regulated sports betting market.
With two weeks between the Conference Championships on Jan. 30 and Super Bowl 56 on Feb. 12, prop bets engage and entertain fans before the game and right through the Super Bowl. Proposition bets are games within the game itself and they allow bettors to wager on specific events and matchups. Player props include performance-based bets, including yards, catches, touchdowns and more. They also include time-specific bets, such as who will be the first or last player to score a touchdown. TheLines has a full rundown of prop bets and strategy.
Popular non-football action prop bets for the Super Bowl include the outcome of the opening coin flip, the color of the Gatorade bath that the winning coach will receive, and the length of the pre-game National Anthem performance and halftime show.
The halftime show in particular has received much attention, with a star-studded lineup featuring Eminem, Dr. Dre, Mary. J Blige, Snoop Dogg, and Kendrick Lamar. But TheLines’ Nicole Russo explains that betting on the length of these performances is not legal in the U.S.
“There’s even a prop on whether Snoop will smoke during the show,” Russo said. “But those odds are not offered by a legal and regulated online sportsbook. Currently, no legal betting jurisdiction in the U.S. allows sportsbooks to offer odds on the halftime show. The odds you see listed are from offshore sportsbooks, which are not governed by the same rules and standards that regulated sportsbooks have to abide by to keep your information and money safe.”
Often, the winning coach is doused with a tub of Gatorade immediately after the game and bettors can bet on what color of the electrolyte sports drink will be. Super Bowl Gatorade odds have not yet been posted by sportsbooks, but will be available soon. Expect orange and blue to be the favorite this year, according to TheLines’ Matt Burke.
“Gatorade shower odds are typically determined by the likelihood that the drink will match the team colors,” said Burke. “With the Cincinnati Bengals in Super Bowl LVI, expect orange to be one of the favorites. Orange typically finds itself atop Gatorade color odds boards even when a non-orange team makes it to the NFL’s final stage. Blue is another all-time popular color, and the LA Rams could certainly wind up using it in one of their buckets.”
It’s important to note that these options aren’t available in every state. Check with your local operators.
As for the game itself, the Rams are now favored by 4.5 points to beat the Bengals in the Super Bowl on Feb. 12. The line has nudged up a half-point since opening at Rams -4 on Jan. 30. The over/under total remains at its opening number 49.5 points, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet.
The consensus point spreads for the Super Bowl, as of Feb. 4:
- Cincinnati Bengals vs. Los Angeles Rams (-4); over/under 49.
- LA Rams -200
- Cincinnati Bengals +170
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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