Latest News
BETFAIR AND SPOTLIGHT SPORTS GROUP EXTEND VIDEO CONTENT AGREEMENT
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced it has extended and expanded its agreement with Betfair to produce live watch along video content throughout 2022. The deal focuses on the hugely popular Racing Post Live show which launched in 2020. The broadcast gives live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing.
The extended agreement will now cover key races every Saturday throughout 2022, alongside all major UK and Ireland racing festivals, including Cheltenham, the Grand National and Royal Ascot.
The live show, hosted by Racing Post’s Dave Orton, has become a stalwart for horseracing fans – bringing them closer to the action with insider knowledge, top tips and expert opinion. Broadcast live on the Racing Post YouTube and Facebook platforms – Orton is regularly joined by a host of special guests including Kate Tracey, Ross Brieley, Nat Green and Charlie Poste.
The deepening of the video partnership also includes new market-leading graphics that provide up to the second data from the Betfair Exchange – allowing viewers to react in real-time.
Discussing the new deal and some of the shows expanded features, Spotlight Sports Group’s chief commercial officer, Sam Houlding said: ‘Our live content has grown remarkably over the past 3 years and we’re excited to be extending our partnership with Betfair.
“Racing Post Live is a firm fixture in the diary for racing fans and the show has built a very loyal following. We’re excited to take our content even further throughout the year, with Cheltenham just around the corner. Our video production keeps evolving and we’re delighted to continue developing shows that add fantastic value for both our Racing Post audience and our key partners”
Betfair Head of Media Relations, Barry Orr, said:
“We are very excited to extend our video partnership with Spotlight Sports Group throughout 2022. Racing Post Live has given us another platform to showcase the functionality of the Exchange, in a live and engaging environment. Setting your own odds, being a backer or a layer and betting in-running are all brought to life for new and existing customers who watch the show and the feedback has been overwhelming positive”
Damian Mears, Head of Media Sales, said:
‘Since launch Racing Post Live has continued to show really positive growth and is now an extremely valued and established part of our major raceday output at Spotlight Sports Group. Betfair’s sponsorship and engagement through their Exchange product blends perfectly with the live aspect of the show and has great appeal to our highly engaged Racing Post audience.’
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Acquisitions/Merger
Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
Deal would add a Romanian engineering base and 50 planned hires, expanding Super’s European technology footprint.
Super has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania, as it moves to open its first technology hub in the country. The transaction is subject to customary approvals.
Super said the acquisition will establish a Romania hub alongside its existing tech hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, which it says together include more than 900 software engineers and developers.
As part of the expansion in Cluj, Super plans to open an initial 50 new positions and bring Crafting Technologies’ engineering team into the organisation.
Albert Simsensohn, Deputy CEO, Super, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Gabriel Bota, Co-founder & CEO, Crafting Technologies, added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.
“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.
“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
The post Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
horse racing
BOYLE Sports opens 400th shop at Galway Racecourse under new deal
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
amd
S8UL partners with AMD ahead of Esports World Cup 2026 campaign
AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.
S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.
Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen
AI 400 Series processor-based PCs, AMD Ryzen
9000 Series processors, and AMD Radeon
RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.
The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.
“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.
“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”
EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.
The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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