Latest News
THAT (PREMIER)SHIP SAILED LONG AGO: JAMIE REDKNAPP INVESTIGATES FANS WHO STILL CALL THE ‘PREMIER LEAGUE’ THE ‘PREMIERSHIP’
Redknapp returns for a showstopper season finale, shaking the sense into ‘Premiership’ stalwarts
The third and final part of Paddy Power’s viral Jamie Redknapp Investigates series sees the legendary footballing figure uncover a generation of fans that refuse to move with the times.
Previous episodes saw Redknapp dig into half-and-half scarves and online trolls, and in episode three, the final instalment of season one, Jamie tackles the peculiar section of football fans who still call the ‘Premier League’ the ‘Premiership’.
Redknapp starts his investigation by meeting Charlton fan, Simon – whose team were relegated from the Premier League in 2007 – who explains that the “last time Charlton were there, they called it the Premiership, so that’s what I call it now.”
Simon goes on to explain how his continued stance of calling the division the Premiership has led to him losing out on job promotions, any matches on Tinder and faces hostility at dinner parties.
“You know, you call it the Premiership at a dinner party, you might as well throw your own s*** at the wall.”
Redknapp explains to viewers that an estimated 5% of football fans still call the league by its old name. To learn more, Redknapp visits the Premiership Action Initiate Now (PAIN) group at their HQ called the House to find out more from founder, Graham.
First set up in 2007, Graham explains how the organisation has lost one of its six members due to an original member thinking “it was a hip-hop fan club by mistake.”
“What we are about, is keeping things as it should be”, states Graham, insisting that Snickers bars, Starbursts and Cif should still be called Marathon, Opal Fruits and Jif respectively.
But as Redknapp probes his arguments, Graham is unable to explain why PAIN want to call it the Premiership when the league’s original name was in fact Division One.
Charlton fan Simon then invites Jamie to his home to show off his engagement to new partner Julie – who, despite his reluctance to, calls it the ‘Premier League’.
But Redknapp puts his foot in it when he asks the couple whether any future children would be brought up to call it the Premiership or the Premier League and is quickly shown the door.
“I’m a serious investigator” pleads Redknapp to Simon, “we have to ask these questions.”
Spokesman Paddy Power said: “Jamie’s done a great job uncovering some of football’s more annoying elements throughout the series and this episode is no different with fans living in the past.
“And let’s be honest, it’s completely understandable why some fans might want to when they look at their lot now. Isn’t that right Man United fans? But sometimes you have to move on because nothing lasts forever in football – not even Spurs’ trophy drought…okay maybe that one will.”
Powered by WPeMatico
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
-
Asia6 days agoGLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines
-
Betnacional5 days ago
Operational Leadership and the Driving Force Behind LatAm’s Largest Event
-
Compliance Updates6 days ago
Playtech Enters Connecticut iGaming Market
-
Asia6 days ago
Team India and Türkiye Win Gold at the Global Esports Games Mumbai
-
Australia5 days ago
NSW: More Than 650 Gaming Machine Exemptions Revoked to Address Gambling Harm
-
Compliance Updates5 days ago
UK Government proposals to undermine the ‘aim to permit’ of the Gambling Act 2005?
-
2026 SPiCE South Asia Awards5 days ago
QTech Games wins Innovation of the Year at the 2026 SPiCE South Asia Awards
-
eSports4 days ago
Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports
