RubyPlay, a studio-based content ecosystem, has strengthened its presence in the regulated US iGaming market after launching its premium games in West Virginia, marking the company’s third state entry.

RubyPlay’s latest market expansion brings the company’s distinctive games portfolio to the Mountain State, providing leading US casino brands with access to top-performing titles such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in the state are set to benefit from RubyPlay’s unique content platform, which is built on shared technology, infrastructure and distribution, all designed to meet individual customer needs.

Market-specific studios within the ecosystem, including xSlots, provide online casinos in West Virginia and beyond with localised content, unique and bespoke games, as well as improved speed to market.

The launch marks RubyPlay’s continued expansion across the US, following recent successful entries into New Jersey and Delaware. As the company strengthens its presence in regulated markets, the region remains a key focus for growth and a central part of its broader commercial strategy, with further expansion into Pennsylvania expected in the near future.

Dima Reiderman, CCO at RubyPlay, said: “Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets. Each new state represents an opportunity to strengthen our commercial footprint while building relationships with leading operators.

“Through our studio-driven model, we are able to support operators with content that aligns closely with their strategy and audience, enabling them to deliver more relevant and differentiated experiences.”

Renowned supplier goes live with leading local operator, expanding reach in one of LatAm’s fastest-growing markets

Playson has strengthened its footprint in Brazil after going live with prominent local operator Betnacional, marking another significant step in its Latin American expansion strategy.

Flutter-owned Betnacional is a well-established online sportsbook and casino brand focused on the Brazilian market, recognised for its strong local presence and growing player base. The partnership sees a selection of Playson’s top-performing titles made available to Betnacional’s customers, including 4 Pots Riches and Diamonds Power – both featuring the popular Hold and Win mechanic – as well as Sugar Teddy x1000, all known for their engaging gameplay and proven performance across regulated markets.

The agreement reinforces Playson’s commitment to expanding alongside trusted, high-impact operators in key growth regions. Brazil remains a strategic focus for the supplier, with increasing demand for high-quality, mobile-optimised content tailored to local player preferences.

This latest collaboration builds on Playson’s continued growth in Brazil, where the supplier is rapidly expanding its network of leading operator partners and reinforcing its position as a key content provider in the region.

Cristhian Zito, Head of LatAm at Playson, said: “Partnering with Betnacional is an important milestone for us in Brazil. It is a highly respected local brand with a deep understanding of its audience, and we are confident our content will resonate strongly with its players. This launch further strengthens our position in the market and reflects our commitment to delivering engaging, high-performing games to operators across Latin America”.

Frederico Cunha, Head of Comercial at Betnacional added: “We are delighted to welcome Playson’s portfolio to Betnacional. Their games are recognised for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together and bringing an enhanced entertainment experience to our players”.