Anthony Werkman

Genius Sports agrees to expanded partnership with Super Group-owned Betway to deliver official data, streaming and fan engagement solutions

Published

2 years ago

January 24, 2022

Genius Sports to help power Betway’s sportsbook in the U.S. and globally with official data, live streaming, and fan engagement solutions
New agreement expands on Genius Sports’ long-term official data and trading partnership with Betway

Genius Sports Limited (NYSE:GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner powering the ecosystem connecting sports, betting and media, has secured a major new official data, live streaming and fan engagement partnership with leading global online sports betting and gaming brand Betway.

The new agreement provides Betway with Genius Sports’ award-winning LiveData and LiveTrading solutions, delivering real-time data and pin-point pricing for the NFL and NCAA Basketball, alongside the English Premier League and Euroleague Basketball from its long-term existing partnership. Licensed in five states across the U.S., Betway will have access to Genius Sports’ full NFL product suite, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

Betway will become the latest sportsbook to implement Genius Sports’ live streaming service, delivering premium low latency broadcasts from multiple sports and thousands of events per year including live NFL streams to customers outside the U.S.

To help further attract, engage, and retain global Betway customers, Genius Sports will provide its digital marketing and bespoke free-to-play tools. Betway will be able to run highly targeted, data-driven campaigns across display, video and connected TV to drive deeper engagement levels and lower the cost of acquisition.

“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them, said Anthony Werkman, CEO of Betway. “As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that.

“We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”

“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” said Mark Locke, CEO of Genius Sports. “The Betway brand is growing rapidly across the U.S. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”

Anthony Werkman

Betway Add National Bank Open to Their Tennis Portfolio

Published

9 months ago

August 7, 2023

GamingAmericas.com

betway-add-national-bank-open-to-their-tennis-portfolio

Betway has announced the addition of the National Bank Open presented by Rogers in Toronto to their portfolio of global tennis sponsorships, becoming the Official Betting Partner of the competition.

The 2023 edition of the ATP Masters 1000 tournament takes place between 5 and 13 August at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.

The brand has agreed a multi-year deal where they will have high-profile courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.

Since 1881, the best players in the world have showcased their skills on Canadian courts, with an impressive list of past champions including legendary names such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal, and Novak Djokovic, who has won the tournament four times.

The newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the night session of Wednesday 9 August.

Anthony Werkman, CEO of Betway Group, said: “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.

“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”

Rob Swann, Chief Commercial Officer, Tennis Canada, said: “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.

“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”

Anthony Werkman

Betway adds Toronto’s National Bank Open to their global tennis portfolio

Published

9 months ago

August 4, 2023

GamingAmericas.com

betway-adds-toronto’s-national-bank-open-to-their-global-tennis-portfolio

Today, leading global online betting and gaming brand Betway, has announced the addition of the National Bank Open presented by Rogers in Toronto, to their portfolio of global tennis sponsorships, becoming the Official Betting Partner of the competition.

The 2023 edition of the ATP Masters 1000 tournament takes place between 5 and 13 August at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.

The brand has agreed a multi-year deal where they will have high-profile courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.

Since 1881, the best players in the world have showcased their skills on Canadian courts, with an impressive list of past champions including legendary names such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal and Novak Djokovic, who has won the tournament four times.

Anthony Werkman, CEO of Betway Group, said:

“Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.

Rob Swann, Chief Commercial Officer, Tennis Canada, said:

“We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.

“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”

Betway are a leading betting brand within tennis and have showcased their ongoing commitment to the sport, having deals with 12 tournaments globally on the ATP Tour including the Miami Open, Rio Open and the Hamburg European Open.

Beyond Tennis, the Super Group-owned brand have built an enviable portfolio of sponsorships in an array of sports and teams including in the Premier League, La Liga, Cricket, and in the NBA and NHL in the United States.

Anthony Werkman

Betway further enhances commitment to Cricket with Major League Cricket sponsorship

Published

10 months ago

July 13, 2023

GamingAmericas.com

betway-further-enhances-commitment-to-cricket-with-major-league-cricket-sponsorship

Today, leading global online betting and gaming brand Betway, has announced they will become an official partner of Major League Cricket, “MLC”.

“Major League Cricket Powered by Betway” is a new T20 competition that takes places in two stadiums in the US; Grand Prairie Stadium, Texas and Church Street Park, North Carolina.

Following their announcement at the start of the year of sponsoring Cricket’s then newest competition, the Betway SA20, the global brand is proud to further enhance their commitment to the universally loved sport by partnering with new tournaments as they continue to be the number one betting brand associated with cricket. The brand continues to push the boundaries of the game by teaming up with innovative new tournaments, taking cricket to new audiences around the world.

The competition’s six teams are the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom. The tournament will also feature stars of the sport including Faf du Plessis, Kieron Pollard, Quinton de Kock and Jason Roy amongst others.

Betway have built an enviable sponsorship portfolio across a number of sports around the world including Football in the Premier League, Bundesliga, La Liga, Tennis in eight countries, and Cricket in South Africa. The Super Group-owned brand continue their growth in the US and are now live in eight states in the US and have a presence across NHL and NBA with a total of 11 partnerships.

Anthony Werkman, CEO of Betway, said:

“It’s with great pride to announce that we’re powering the inaugural Major League Cricket; the newest innovative cricket competition in the world.

“Cricket is a globally renowned sport both we and our customers love, so we’re thrilled to be part of another new competition, which will aid the growth of the sport in the US and beyond.”

Sameer Mehta, co-Founder of Major League Cricket, said:

“Major League Cricket is bringing the world’s best cricketers to America, so it is fitting that the historic inaugural season will be “Powered by Betway,” who have become a renowned brand supporting global sports properties.

“We are thrilled by Betway’s commitment to growing cricket in America and we can’t wait for a memorable season to get underway soon.”