Affiliate Industry

Affilka by SOFTSWISS Reports Its Results For 2021

Published

3 years ago

January 20, 2022

Reading Time: 3 minutes

Affilka by SOFTSWISS is pleased to share its results for 2021. During this period, the affiliate marketing platform grew significantly across the board, including crossing the 100 affiliate brand mark. The results presented reflect the financial and business metrics of the team’s work from January to December last year.

In 2021, the Affilka team expanded its client list with 60 new companies, up 92% from 2020 with a score of 65 live brands at the end of the year. As a result, Affilka ended 2021 at 125 live brands, 76 of which support crypto. Among these, about a third operate on third-party online casino and sportsbook platforms. Affilka is flexible in that clients can take advantage of the affiliate marketing platform regardless of whether they operate on the SOFTSWISS Online Casino Platform or use their in-house solution.

“Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software. Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market”, commented Anastasia Borovaya, Product Owner of Affilka.

European Gaming Congress 2024 (Warsaw, Poland)

There is also a positive trend in the increase of affiliate programs. Since 2020, the growth rate increased by 79% and amounted to 86 affiliate programs by December 2021 compared to 48 a year earlier. The total GGR of all casinos and sportsbooks brands using Affilka increased by 122% to more than 390 million EUR.

“The year 2021 has shown a resurgence in the iGaming industry. On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. On the other hand, affiliates have also become more active in considering cooperation with iGaming companies: in 2021 alone, their number increased by 39%. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing”, said Anastasia Borovaya, Product Owner of Affilka.

Some of Affilka’s important innovative achievements as part of the product’s development includes:

Access to merchant accounts not only for clients operating on the SOFTSWISS Online Casino Platform, but also for those using third-party platforms.
Ability to) Record payments for non-integrated payment systems, making it easier for Affilka clients to interact with affiliates.
Development of a poker module that will soon allow Online Poker Sites to take advantage of Affilka unique capabilities.

“This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio. It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/SOFTSWISS is happy to meet . All information about Affilka features and benefits can now be found on our website at www.affilka.com. I also can’t help but mention our clients, who have entrusted the Affilka team with growing their businesses. In 2021, that number exceeded 100 companies! And that’s the best motivation for even more high-profile achievements, which you will no doubt hear about in the nearest future”, summed up Anastasia Borovaya, Product Owner at Affilka.

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

3 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.