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2021 – the year of growth for Upgaming
In 2021 Upgaming entered the market with it’s new, updated products, launched new website, spurring up the competition within the iGaming solutions market
2021 has been a year of challenges and new opportunities. Even though pandemic rise has halted business activities worldwide, online platforms have emerged as new solutions that enabled businesses to pick up the slack.
During the last year, Upgaming has managed to have successful collaborations and mutual agreements with more than one hundred partners, giving us the possibility to offer complete iGaming content to our customers, thus, increasing customer loyalty and satisfaction rates.
Upgaming reached new markets, acquired new operators, and visited international iGaming exhibitions. Looking back, we can confidently say that one of the most memorable events was iGB Live 2021, held in Amsterdam. The conference allowed Upgaming to reinforce and strengthen cooperation with existing partners and introduce the brand to the potential iGaming allies.
“We are more than a company, and we are more than a team. That’s what enables us to develop software that changes the whole market.” — Tornike Tvauri – CEO of Upgaming
2021 was a year of growth for Upgaming. We had countless achievements we are proud of, but one of the most important accomplishments that further accelerated our development was acquiring the MGA license. It spurred the advancement and growth of The company, provided unique opportunities to our clients, allowed them to develop their businesses and adapt their services to the specifications of the European market.
We have always been at the top of providing innovative iGaming solutions mainly because of our leading-edge iGaming platform and multi-profile, ultra-fast sportsbook Solution. This year, we have renewed and updated both of the products mentioned above.
Upgaming’s analytics, marketing, and business development team have conducted in-depth research to redesign their interface and improve the products’ qualities. The renewal of our sportsbook solution with new betting markets, multi-functional bonus systems, and fast results enhanced the experience of end-users. Now, our operators get over 90% coverage of the live events and have access to over 5000 markets.
On the other hand, the iGaming platform was upgraded with advanced analytics and reporting system. Furthermore, tracking user activities and offering them specialized bonuses has become simpler by using an updated iGaming platform and back office. As a result, the effectiveness and flexibility of the platform were enhanced for our clients.
2021 has been a year of growth for Upgaming. We obtained an MGA license, attended exhibitions, updated our products and platform, signed over 100 new partnership deals, and acquired 140 new employees, which enabled us to grow even faster. But, still, there is a lot more to come. We believe that 2022 will be an even more exciting year, enabling us to grow at lightning speed and stay at the top of the iGaming industry.
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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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