Former Ferrari, Williams and Sauber driver remains Betano’s ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit

 Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.

“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,” says Guilherme Figueiredo, Betano’s Country Manager in Brazil.

To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in São Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.

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“This is a very special relationship. I am proud to represent a brand that understands and values ​​sports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years,” says Felipe Massa.

The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.

During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brand’s customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa América Cup Tour in São Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.

Playson, the accomplished digital entertainment supplier, has secured its entry into Brazil, further reinforcing its Latin American footprint.

The landmark move signifies a major milestone for the award-winning game studio as it enters one of the world’s most eagerly anticipated regulated iGaming markets.

Playson’s successful pathway, granted by The Secretariat of Prizes and Bets (SPA), sees its creative portfolio, including the top performing Hold and Win and Hit the Bonus series, now available to the country’s diverse player base through licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet.

Playson’s expansion into Brazil strengthens its rapidly growing LatAm presence having recently penned a distribution deal with Light & Wonder to provide its extensive game portfolio to players across the region. The company’s reputation of delivering immersive gaming experiences complemented by feature-first mechanics, positions it as a leading LatAm supplier.

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Tamas Kusztos, Chief Commercial Officer at Playson, said: “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”

Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.

As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.

According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.”

Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.

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Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.