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“King of the Hill, Top of the Heap” – Any Way You Say it, New York Stakes Its Claim for Top of the List for Sports Betting

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  • 1.2 million accounts created in NY
  • 878,000 unique users in NY
  • 87.8% of NY players are “new” to regulated sports betting
  • 17.9 million geolocation transactions this past weekend
  • NJ hasn’t flinched since NY launch

Just over a week after New York’s highly anticipated sports betting launch, GeoComply data shows the state continues its remarkable start. More than one million accounts have been created across the five authorized sportsbooks and the action is not slowing down.

“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” says Lindsay Slader, Managing Director of Gaming at GeoComply. “The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.”

From launch at 9am EST on Saturday, January 8 up until the end of the game on Monday, January 17, GeoComply data shows:

  • 1.2 million accounts active in NY, with 878,000 unique players –  more than NJ and PA combined over the same period.
  • Only 9.3% of NY players have placed bets previously in NJ, easing cannibalization concerns.
  • 770,840 or 87.8% of NY players are brand new to regulated online sports betting – never before seen in GeoComply’s systems.  
  • New Yorkers are mostly loyal to one sportsbook so far, with an average of 1.36 accounts per player.
  • New York geolocation transactions* this weekend (17.9 million), exceeded transactions from launch weekend (17.2 million).
  • New Jersey is unfazed; averaged 12.6 million geolocation transactions* the two weekends before NY launch and 13.1 million the two weekends since launch.
*Geolocation transactions are not equivalent to total wagers, but a strong indicator of market activity.
The graphic above demonstrates the historical overlap between New York’s pool of users and those who have also wagered in other states since December 1, 2021. Therefore the overlapping areas show the percentage of players in multiple markets; for example 9.3% of players have placed wagers in both New Jersey and New York.

“New York hasn’t failed to dazzle us, but we are also impressed by the sustained growth of the overall sports betting industry. We can’t wait to share how many more GeoComply data records are broken from now through the Super Bowl,” concluded Slader.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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St8 Secures Alberta Licence, Strengthening North American Expansion

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Casino games aggregator and full-service technology provider St8 has secured its registration to operate in Alberta as an iGaming Services Supplier, marking another significant milestone in the company’s strategy to expand across North America’s regulated iGaming markets.

St8 was among the first suppliers to secure a conditional approval granted by the AGLC, underlining the company’s readiness to support operators as the province prepares to open its regulated iGaming market.

Alberta represents a key market in St8’s North American growth strategy and follows the company’s expansion into Ontario earlier this year. With its latest approval, St8 is now regulated in some of the industry’s most sought-after jurisdictions, including Sweden, the UK, Romania, and Ontario, among others.

The Alberta approval enables St8 to provide its next-generation game aggregation services to licensed operators in Alberta, giving partners access to more than 200 premium game providers through a single API integration, alongside bonus and promotional tools, advanced reporting, compliance capabilities, and a suite of operational features designed to simplify casino management.

Purpose-built with modern infrastructure and regulatory flexibility at its core, the St8 software enables operators to launch premium casino content quickly, while also reducing the operational complexity typically associated with multi-provider integrations and expansion into new markets.

This registration builds on St8’s growing presence in regulated jurisdictions and reinforces the company’s commitment to supporting operators with scalable, compliant technology as new opportunities emerge across North America and beyond.

With compliance, speed and operational efficiency at the heart of its product, St8 remains focused on helping operators enter new markets with confidence while delivering seamless access to premium casino content through a single integration.

Eva Alšauskaite, Head of Legal at St8, said: “Securing our Alberta supplier registration represents another important step in St8’s international growth strategy and reflects our continued investment in regulated markets.

“As jurisdictions continue to evolve, operators need technology partners that combine innovation with a deep understanding of regulatory requirements. Obtaining this registration demonstrates our commitment to meeting those standards while providing operators with a solution that makes expansion into regulated markets as simple and efficient as possible.”

The post St8 Secures Alberta Licence, Strengthening North American Expansion appeared first on Americas iGaming & Sports Betting News.

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