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House of Spades Enters the iGaming Space like a Rock Star

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Get set to Gamble with the Legends of Rock at cool new rock thematic online casino brand holding exclusive rights with rock icons

The global iGaming market continues to attract attention. In order to be successful, however, operators have to have an edge and brand loyalty.  House of Spades has entered the mix as the latest online gaming platform to set its sights on the global stage. It’s not holding anything back, ready to rock gamblers like a hurricane.

House of Spades (HoS) has launched like a well-experienced rock star.  Imagine combining luxury with a true rock vibe, well that’s what players get with the House of Spades experience. It brings you back to those true 70’s Rock n’ Roll days where everyone wanted to be “at the Roxy”. Every ounce of House of Spades feels like it’s built for VIPs looking to rock.

Rock’ n’ Roll plays such a large part in the platform’s design that HoS has attracted support from some of the biggest legends in the music business. Alice Cooper ‘the godfather of shock rock’ and Twisted Sister’s lead Dee Snider need no introduction to true rock fans, and both are brand ambassadors for the platform. Having these rock icons as part of the gang and face of the casino leads to exclusive marketing promotions, merchandise deals and branding opportunities not found anywhere else.

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House of Spades offers an exclusive fan-to-game loyalty model that takes loyalty to a whole new level and which isn’t found on any other platform. This is a unique model that can be applied to other segments and cultural niches.

House of Spades CEO Pelle Wiman states, “House of Spades is more than just an online casino; it’s a high-class entertainment experience. We’re building a ‘fan-to-game bond’.  We also access what-money-can’t-buy treats from our friends, our rock ambassadors and from some of the most legendary bands in the world. 

So, with special welcome offers tailored for the fans, rare rock rewards directly from the bands and a cutting-edge product like no other, we are ready to rock the industry.”

Licensed in Malta and Curacao, HoS offers some wickedly awesome games from 90 gaming providers with over 4,000 unique online slots and casino games.

Driving home that rock n’ roll feel,  HoS offers a game segment called “The Rock’ n’ Roll Hall of Games”, including Alice Cooper, ZZ Top, KISS, Twisted Sister slots.  This is an extensive catalog of 15 top-quality Play’n GO-produced rock-themed games.  A growing number of global rock artists and bands are signing up to produce their very own official slot games and House of Spades is in on all the action.

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House of Spades offers an action-packed 36-level Achievement program that takes players on a House tour room by room in search for hidden artifacts and keys and rewards players with coins and cash prizes for each accomplished room.

The platform includes weekly challenges and tournaments, all uniquely developed to let it stand out from its competitors. It also boasts a special avatar program of fictional hotel guests and celebrity rock stars to choose from.

Adds Wiman, “The whole industry is based on short-term winnings. It’s a constant chase for the next game that will only be in the spotlight for a short second before they drown in the endless flood of generic slots, and casino brands come and go like pop-up stores.  My ambition is to establish brands that align with the actual entertainment content they offer and achieve long term loyalty towards something more substantial than just bonuses and cash prices.”

The platform is live in Finland, Canada, Germany, Poland, New Zealand and Norway, and is looking at expansion throughout Latin America, Japan, India and other parts of the world this year. Because of its global reach, House of Spades readily accepts multiple currency types, including cryptocurrencies like Bitcoin and Litecoin.

House of Spades was put together by an accomplished team of industry insiders from companies such as Mr Green, Ninja Casino, Global Gaming, Cashmio and Metal Casino. On the team is also a veteran of the music industry who founded the Sweden Rock Festival.

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As a result, what has emerged is a platform that knows how to wow the audience and keep players loyal and entertained – the same awesome experience rock legends give in front of their audiences.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

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DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

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The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

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Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

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The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

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Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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