Asia
Nazara acquires majority in ad tech company Datawrkz

Nazara Technologies Limited an India based, diversified gaming and sports media company announced that it has entered an agreement to acquire a 55% stake in programmatic advertising and monetization company Datawrkz valuing the company up to INR 225 Cr (approx. USD 30M) linked to CY 22 EBITDA performance.
Nazara will acquire a 33% stake (INR 60 crores payable of which INR 35 crores is partly payable in cash and the balance consideration of INR 25 crores will be paid either in cash or swap of shares) in the first tranche by April 22. Nazara reserves an option to acquire an additional 22% in the second tranche that is expected to close in Q4 FY23.
Founded in 2013 by Senthil Govindan, IIM Ahmedabad alumnus, Datawrkz is a global advertising technology firm focused on accelerating user and revenue growth for clients through highly optimized digital advertising. With offices in the US, Singapore, and India, the firm functions as an Independent Trading Desk to power digital media strategy, planning and execution. Datawrkz’s self-serve product suite for advertisers – Vizibl, includes a Demand Side Platform as well as a Customer Data Platform. On the supply side, Datawrkz generates higher revenue for publishers through AdPrimus, its Supply Side product set that drives higher user engagement, mediates between demand sources, and enables audience segmentation. For the calendar year 2021, Datawrkz posted a combined revenue of INR 90.7 Cr (approx. USD 12.1M) and EBIDTA margin of 12% with around 70% of its revenue coming from the US as per CY 2021 unaudited financial statements.
Datawrkz tech offerings will enhance in-house capabilities of Nazara for optimizing its customer acquisition spends as well as enhance yields on ad monetization of its large consumer base. This ad revenue monetization is expected to assist many of the companies in the ‘Friends of Nazara’ network.
Further, there is an increasing symbiotic relationship between gaming companies and ad tech companies worldwide as a combination of the two will be value accretive for both businesses. With this transaction, Datawrkz aims to establish itself as a key player in gaming, covering both demand and supply side offerings for the gaming ecosystem in the US and India.
Said Nazara Technologies CEO Manish Agarwal, “We, at Nazara, are looking to build strong gaming ad tech offerings globally with the partnership with Datawrkz. We strongly believe that growth of gaming focused ad tech will be exponential in the coming decade across geographies with the growth of gamers and game publishers across freemium, web3.0 and skill based real money gaming.”
He further adds, “Ad tech companies with deep data processing capabilities and first party data ownership will emerge as winners in gaming focused ad tech and will help Datawrkz to create value for itself as well as for Nazara shareholders.”
Nitish Mittersain, Founder & Joint MD of Nazara Technologies said, “As always, it’s a great moment for us to welcome a new friend to our ‘Friends of Nazara’ network and I believe Senthil and the entire Datawrkz team will add great value to what we are building at Nazara over the next few years”
Datawrkz founder Senthil Govindan said, “We had started this company with a vision to disrupt the digital advertising space. Datawrkz was already on a fast track to achieve our objective with rapid growth and satisfied clients around the world. Through our partnership with Nazara, I see our pace accelerating further. While Datawrkz will be able to immediately bring our natural strengths to bear within the existing Nazara fold, this also gives both sides a tremendous opportunity to build global advertising and publisher monetization products with a sharp focus on the gaming vertical.”
Having acquired multiple companies over the past few years, Nazara has placed itself in a leading position in esports, interactive gaming and gamified early learning space with the ‘Friends of Nazara’ network. Nazara has acquired a majority stake in Nodwin Gaming Pvt. Ltd (57.05%); Next Wave Multimedia Pvt. Ltd. (52.38%), which operates World Cricket Championship (WCC), the largest mobile-based cricket simulation game, in addition to investment in Absolute Sports Private Limited, which operates Sportskeeda (63.90%) and Paper Boat Apps Private Limited (50.91%) – gamified early learning subscription app and OpenPlay – Skill Gaming (100%).
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Asia
Indian Government Releases Draft Rules for Online Gaming Act 2025

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The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.
The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.
The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.
The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.
Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.
Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.
The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.
Asia
DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu

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Following the 6.9 magnitude earthquake that struck Cebu and surrounding provinces on September 30, 2025, DigiPlus Interactive Corp., through its social development arm, BingoPlus Foundation, mobilized immediate assistance to the hardest-hit families residing in the island’s northern region. On October 5, 2025, the Foundation delivered 1000 family relief packs to the municipalities of Daanbantayan and Medellin, enabled by employee volunteers from Cebu-based BingoPlus branches.
Each pack was designed to support the immediate needs of a family of five and included 10 liters of potable water in reusable containers, 5 kilograms of rice, a hygiene kit and basic medicine. Collectively, the effort reached 1000 families or about 5000 individuals across both municipalities.
“These are communities that need swift, reliable help. Through our BayanihanPlus initiative, we work hand in hand with local officials and community leaders to reach the hardest-hit areas, prioritize those most in need, and get essential goods to families without delay,” said Paul Henczen Tamayo, BingoPlus Foundation Programme Manager for Resilience and Healthcare.
Dan Kemuel Mabano, BingoPlus Area Manager for Cebu, said: “While we had initially targeted the towns of Bogo and San Remigio, information on-ground advised us to go farther up into Medellin and Daanbantayan because relief goods still needed to reach those areas too.”
This deployment underscores DigiPlus and BingoPlus Foundation’s ongoing commitment to stand with Filipinos in times of crisis – leveraging the reach of its retail network to deliver immediate relief and hope to communities in need.
Don Adviento, BingoPlus Regional Manager for Visayas and Mindanao, said: “Following BingoPlus Foundation team’s quick deployment of relief packs from our DigiPlus warehouse in Parañaque, our employees from Cebu City, Mandaue, and Talisay volunteered to oversee the final distribution in northern Cebu.”
“It was a challenge transporting our stocks and navigating through the congestion and aftershocks, but it is rewarding to be able to deliver much-needed help to our fellow Cebuanos. Daghang salamat (many thanks) for the teamwork – from our head office, to our branches and our LGUs (local government units),” said Judaline Geraldez, Branch Manager of BingoPlus Park Mall and team lead of employee volunteers deployed.
The Foundation continues to assess the evolving needs of affected communities in coordination with local government units and partner agencies as recovery progresses.
The post DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu appeared first on European Gaming Industry News.
2026 FIFA World Cup
JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup

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JBO Thailand has launched an exclusive promotion for the 2026 FIFA World Cup Qualifiers, offering players an incredible opportunity to win a fully-paid trip to the Final round and earn up to 7000 Jcoin.
This exciting campaign is ongoing and will conclude on November 19, 2025, at 23:59 (GMT+8), providing football fans plenty of time to participate and secure fantastic rewards. To join the promotion, participants simply need to place bets on the 2026 World Cup Qualifiers matches through the JBO sportsbook platform. The JBO promotion can be accessed via the “Reward Corner” section on the JBO website.
A total of 18 lucky winners will be selected to receive the grand prize, which includes a fully paid trip for two people to the 2026 World Cup Final. The package includes round-trip flights, 4 to 5-star hotel accommodations, local transportation, match tickets and cash support for travel expenses. In addition, players can earn up to 7000 Jcoin based on their turnover, with rewards available across different tiers.
With the JBO easy-to-use platform, fans can enjoy the football matches and earn real rewards. The JBO App, available on both Android and iOS, provides a secure and smooth experience with quick withdrawals and easy gameplay. JBO provides a reliable platform for esports and traditional sports betting, offering opportunities to enjoy popular events and earn rewards.
The post JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup appeared first on European Gaming Industry News.
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