Latest News
kwiff utilising ad:s, Sportradar’s programmatic advertising solution, to accelerate next major growth stage
kwiff, the super-charged sports betting service, has implemented ad:s, Sportradar’s proprietary programmatic advertising solution, to accelerate its next major growth stage.
Sportradar’s powerful betting specific DSP will enable kwiff to further optimise its media buying capability to add momentum to its user acquisition successes. kwiff’s rapidly growing affiliate network will be supported by Sportradar’s programmatic media buying solution to drive prospecting and reactivation. Since the ad:s programmatic solution went live in October, kwiff has seen a substantial rise in new players and an increased reactivation rate.
In the coming weeks, kwiff will double down on its commitment to providing an unrivalled player experience by introducing personalised advertisements. Players will be shown timely, relevant and engaging visual content to help make improved betting decisions.
kwiff’s CEO, Charles Lee, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”
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Compliance Updates
EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management
EGT Digital is excited to announce its collaboration with NOTO – 360 Fraud and Compliance, a leading FRAML (Fraud and AML) solution provider. Thanks to the integration of the enterprise grade FRAML platform NOTO, now the iGaming company’s customers have access to powerful tools, allowing them to effectively manage financial crime risks while ensuring regulatory compliance.
Through this platform the gaming operators are able to combat fraud, prevent promotional abuse, and simplify compliance processes. Its intuitive interface and pre-integrated capabilities make it the ideal solution for reducing complexity in fraud risk management within the iGaming sector.
“We are very happy with our partnership with EGT Digital, a leader in the iGaming and entertainment space,” said Ivan Stefanov, CEO of NOTO – 360 Fraud and Compliance. “This collaboration underscores our shared commitment to providing unparalleled protection against fraud and ensuring seamless compliance with regulatory requirements. By combining EGT Digital’s innovative iGaming platform with our advanced fraud detection and AML solution—featuring real-time analytics, machine learning-driven insights, and multi-layered security—our customers can enjoy a secure, streamlined experience. Together, we’re empowering businesses to combat fraud, reduce costs, and deliver trust at scale.”
Rumen Apostolov, Fraud Manager at EGT Digital, also expressed his positive expectations regarding the cooperation: “I’m proud to have spearheaded this partnership with NOTO. In an industry where fraud prevention and compliance are critical, integrating their cutting-edge FRAML solution into our platform ensures that our clients can confidently navigate these challenges. Partnering with NOTO is a significant step forward in our mission to provide robust all-in-one solution for gaming operators.”
The post EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management appeared first on European Gaming Industry News.
Latest News
Evoplay adds Penalty Shoot-out: Super Cup to iconic series
Evoplay, the award-winning game development studio, has released Penalty Shoot-out: Super Cup, the latest addition to its acclaimed instant game series. Inspired by the success of the previous two titles, this new release combines the best elements of both games to deliver an even more immersive experience.
The fan-favourite series adds its third title, a football-themed game where players take on the role of penalty takers, delivering a realistic stadium experience with dynamic visuals and a captivating atmosphere.
Each round features five penalty shots, where players can strategically aim at their chosen target or opt for a random selection. Scoring all five shots triggers the Super Win, awarding the title of Game Champion and maximum rewards.
Outcomes are determined by a random number generator, with successful shots offering multipliers that can boost winnings up to 32x the bet.
Designed with flexibility in mind, Penalty Shoot-out: Super Cup is optimised for both mobile and desktop platforms.
With its engaging features, striking visuals, and football-inspired soundtrack, Penalty Shoot-out: Super Cup stands out as a valuable addition to any operator’s portfolio, catering to both sports fans and instant game enthusiasts.
Ivan Kravchuk, CEO at Evoplay, said: “Penalty Shoot-out: Super Cup brings the excitement of football’s most iconic moments to the iGaming world.
“By merging the energy of a penalty shootout with instant game mechanics, we’ve created a title that offers widespread appeal. We’re confident it will engage players and deliver strong results for our operator partners.”
The post Evoplay adds Penalty Shoot-out: Super Cup to iconic series appeared first on European Gaming Industry News.
Australia
Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices
Gambling law and regulation conference Regulating the Game announced an insightful session titled “Industry Collaborations in Research,” presented by Tracy Schrans, President of Focal Research Consultants.
This session will delve into findings from Focal Research’s groundbreaking collaboration with the University of Nevada, Las Vegas International Gaming Institute, addressing the critical question: Is there a right time to interact with players during a continuous play session?
The presentation will feature:
• An in-depth analysis of real-world behavioural tracking data.
• Insights into who is more likely to engage in extended play sessions and why.
• Practical implications for safer gambling practices, including identifying optimal times for player interactions to prevent and minimise harm.
“While the findings challenge traditional assumptions about continuous play and risk, they provide invaluable guidance for shaping best practices around player interactions,” the organsers said.
Tracy Schrans, alongside Dr. Tony Schellinck, pioneered the use of player-tracking data to develop algorithms for detecting and managing customer risk and harm. As President of Focal Research Consultants, she leads innovative research and collaborates with global stakeholders to set new standards for responsible gambling. Her work has received international acclaim for leveraging data and technology to identify at-risk gamblers and implement harm mitigation strategies effectively.
“Through research-driven insights, we can redefine when and how to engage with players in ways that prioritize their safety and well-being. This session highlights the power of collaboration between industry and academia to advance responsible gambling practices,” said Tracy Schrans.
Attendees will gain actionable insights into how cutting-edge research can drive more effective gambling harm prevention strategies. “This session is a must for industry leaders, regulators, and stakeholders seeking to enhance their understanding of player behavior and develop evidence-based solutions,” organisers said.
Regulating the Game is a flagship event, that brings together global leaders, regulators and industry professionals to tackle public policy and regulatory challenges. The conference fosters meaningful dialogue and innovation to support efficient and effective gambling regulation. The conference will be held at the Sofitel Sydney Darling Harbour from March 10–13, 2025.
The post Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices appeared first on European Gaming Industry News.
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