Strategic partner Bettor Capital leads funding round alongside new and existing investors

Future Anthem, the pioneering AI and data science powerhouse, has closed a Series A round of financing to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting.

The financing round was led by Bettor Capital, the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports betting investment firm Sharp Alpha Advisors, seasoned industry veterans including Benjie Cherniak, and select other new investors to complement existing shareholders.

The capital will be used to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data and delivery specialists to service the rapidly expanding North and Latin American markets. The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in online casino, and expand further into sports betting and other gaming verticals.

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“After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem,” said CEO Leigh Nissim. “I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers.”

“We have the perfect strategic partner in Bettor Capital, the leading sports betting and gaming investors in the market, to support us as we supercharge the next phase of our commercial growth and product development. We will be leaning on their US market operational expertise to help take the company not just to the next level, but many beyond.”

Multi-award winning Future Anthem is trusted by more than 20 leading operators and studios, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair amongst others.

The company humanises data with AI through its all-in-one Amplifier AI product that allows its customers to personalise in real-time, optimise performance and enhance customer experience. The platform has also significantly advanced responsible gambling and player protection standards. Amplifier AI is powered by Anthemetrics, the world’s largest behavioural data set for casinos, made up of 172 billion customer transactions and 250 million hours of customer engagement.

“Future Anthem is a disruptive, best-in-class technology business that we have watched closely and admired for some time. Its value-add, high ROI core offering, established customer base, and talented team give it a clear leadership position and opportunity for sustained growth in this market,” said Dave VanEgmond, founder and partner at Bettor Capital.

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“Data and AI is a primary focus across the gambling industry and Future Anthem perfectly fits our thesis of a best-in-class software solution that adds value to operators and studios. We’re excited to partner with Leigh and the team to help Future Anthem scale in North America and drive momentum across iGaming, sports betting, and adjacent verticals.”

BETSPERTS CEO and co-founder Reid Rooney announced that BETSPERTS has just closed a second seven-figure fundraising round in 2020. BETSPERTS is the largest US-based social media platform dedicated to sports gambling. This round includes some new investors to BETSPERTS including UK-based Velo Partners leading the round.

Evan Hoff, Partner at Velo Capital Partners LLP, was quoted saying, “Velo is extremely excited to be partnering with BETSPERTS in the next leg of their start-up journey, which combines deep domain knowledge with great passion for sports. Sports gamblers are faced with massive amounts of data and a virtually endless array of betting events, creating a strong need for solutions that cut through the noise. By giving consumers access to verified experts, encapsulated in an intuitive UI, BETSPERTS is poised to take advantage of the explosive growth the sector is experiencing.”

Also, in this fundraising round are investors such as Numeria Capital led by Jason Searfoss, Bettor Capital led by Dave VanEgmond, and various other angel investors.

“With the investments in 2020 we have the opportunity to scale at a greater rate and capitalize on the rapid growth of our target market. We are going to invest in the product and technology while providing our loyal users more tools and assets for them to enjoy their betting experiences. We continue to actively listen to our users and enhance their daily experience with our platform,” Reid Rooney said.

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