Latest News
The Mill Adventure Launches Flexible Tournament Tool for Player Engagement

Banking on players’ competitive spirit and the simple satisfaction of winning, there is nothing quite like the thrill of tournaments to stimulate players’ engagement. However, holding tournaments might seem like a daunting task for some operators, considering the effort and technological resources normally associated with it; in most platforms, in order to run tournaments, operators have to expend additional money and use third parties that do not always integrate properly with the platform.
That is why with a tournament tool that is flexible and native to their platform, The Mill Adventure (TMA) provides a unique opportunity for white-labels and operators alike to attract new players and engage current ones, or even boost the performance of a game and amp up a loyalty program. Check out a few highlights below!
Cross-Vertical: Create tournaments — not just for slots — but across multiple verticals such as live casino and sportsbook, so you can cater to different types of players and let them compete against each other.
Multiple Tournament Types and Dynamic Segmentation: Just like you have different goals for your campaigns, you can choose from several tournament types to achieve them. Tournaments can vary based on factors like highest multiplier win, most played, and total wins, to name a few. What’s more, you can take advantage of TMA’s powerful segmentation tools to make sure you’re targeting the right players with the right tournament type.
Your Tournament, Your Rules: Through a user-friendly interface, you can customize how points are calculated across factors like verticals, sports markets, casino game types, and even wallets. You can also adjust, in any way you wish, the opt-in requirements and limits for your tournaments such as the minimum bet, maximum points over a time period, odds in sportsbook, and the inclusion (or exclusion) of bonus money and free spins.
Manage Tournaments with Ease: Through TMA’s content management system, each tournament gets an automatically generated page from where you can easily share information about the tournament, view eligible games and terms and conditions, and more.
Real-Time Leaderboard and Full Mobile Support: Players can check their position on a leaderboard that updates in real-time. Whether they are playing on mobile, tablet, or desktop, players don’t even have to leave a game to keep track of their position, points gained, and overall progress with TMA’s intuitive approach.
Flexible Prizes and Payouts: Based on their position on the leaderboard, you can reward your players with any prizes, created using TMA’s flexible bonus tool, any time. You can even choose to pay out prizes automatically or verify winners before paying out for complete control. Apply wager requirement, reward real cash, or pay out super spins with higher coin values — top this off with giving players a notification to claim their prizes.
Compliant with Regulated Markets: All of these features are underpinned by TMA’s strong focus on compliance; the tournament tool can be used in any regulated market that allows player incentives.
Whether you want to drive traffic to a specific game, looking to attract new players, or reward your most valuable players, tournaments when done right, are a guaranteed way to captivate your audience. Among the greatest benefits tournaments can add to your casino include increased lifetime player value, stronger player loyalty, and long-term engagement.
Bjørnar Heggernes, Head of Casino at The Mill Adventure, explains, “Tournaments are not just nice-to-have feature for casinos; it has definitely proven to be crucial for the long term success of casinos. With our tournament tool, we don’t want to just give operators the technology — more importantly, we want to give them the freedom and flexibility to easily create and customize their tournaments in a format and manner that is unique to their business and marketing goals.”
Powered by WPeMatico
Latest News
XGENIA Reveals Groundbreaking AI Platform for iGaming, Redefines Game and App Creation

XGENIA, the AI development powerhouse behind a new era of interactive innovation, has officially launched its revolutionary AI-powered platform, built to transform how games, apps, and digital experiences come to life.
Unveiled at an exclusive launch event on Valletta’s historic Old Merchants Street, the elegant evening brought together leaders from the gaming, tech, and investment worlds for a first look at XGENIA — a platform that blends AI, no-code tooling, and creator-first architecture in one seamless, cloud-free environment. Attendees were also shown a teaser video previewing the XGENIA platform’s capabilities, highlighting its speed, flexibility, and creative potential.
Designed for visionaries, creators, and studios of all sizes, XGENIA enables rapid development of slot games, crash games, social betting apps, advanced applications, and more — all without writing a single line of code. The platform fuses drag-and-drop simplicity with powerful backend logic, allowing creators to build in days what once took months.
“We didn’t just build another tool,” said Mark Flores Martin, CEO of XGENIA. “We built a creative partner — one that bridges the gap between vision and execution. With XGENIA, the AI is taken care of — so you can focus on what matters most: building what’s next.”
Built for Speed, Security, and Creative Freedom
XGENIA is a locally run, AI-powered development studio offering:
- A no-code PixiJS builder for rapid prototyping
- Hundreds of AI and app integrations
- Built-in compliance modules (KYC, AML, geo-fencing, and more)
- Seamless code export and data shielding
- Real-time AI logic visualisation and custom model training
With a tiered pricing model — including a free version — XGENIA provides everyone from solo developers to established studios access to tools traditionally reserved for large-scale tech companies, now supercharged with AI.
Join the Next Generation of iGaming Innovation
As part of its broader mission, XGENIA is also launching XGENIA Labs, a global incubator programme offering:
- €100,000 in grants and XGENIA PRO tier credits
- Mentorship from award-winning iGaming and AI veterans
- Direct access to VCs and global publishers during Demo Day events
Own the Code. Command the Vision. Lead the Future.
XGENIA replaces fragmented workflows and legacy stacks with one unified AI platform — delivering unmatched speed, customisation, and control.
The post XGENIA Reveals Groundbreaking AI Platform for iGaming, Redefines Game and App Creation appeared first on European Gaming Industry News.
Asia
KONAMI GROUP CORPORATION Named “Most Honored Company” in the Gaming Sector in Extel’s “2025 Japan Executive Team” Survey

KONAMI GROUP CORPORATION has been named “Most Honored Company” in the gaming sector in Extel’s (formerly Institutional Investor) “2025 Japan Executive Team” survey.
This survey is conducted by Extel to select listed Japanese companies with outstanding IR activities based on votes from 541 investors and analysts from 237 firms, nominating a total of 533 companies.
In the gaming sector, KONAMI GROUP CORPORATION ranked first in the categories of “Best CEO” (Sell-Side), “Best Investor Relations Professional,” “Best Investor Relations Program,” and “Best Company Board,” and as a result, the company has been named the “Most Honored Company.”
To increase our corporate value, KONAMI GROUP CORPORATION places high priority on constructive dialogue with shareholders and investors to deepen mutual understanding. In FY2025, the company held over 400 IR meetings, with our top management actively participating in quarterly financial results briefings and overseas IR roadshows. The “Most Honored Company” designation is in recognition of these efforts.
KONAMI GROUP CORPORATION will continue to work to achieve sustainable growth and enhance our corporate value over the medium-to-long-term through our IR activities.
The post KONAMI GROUP CORPORATION Named “Most Honored Company” in the Gaming Sector in Extel’s “2025 Japan Executive Team” Survey appeared first on European Gaming Industry News.
Latest News
National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023

New data released today reveals how many people have been supported by the National Gambling Support Network (NGSN) since its launch in 2023, with data also showing an increase in self-referrals by over 50% in year two. Waiting times for a first assessment are also shown to be offered after an average of just two days.
Since April 2023, the NGSN has supported over 110,000 people over the two years since launch. This is based on the number of individuals who accessed services including the National Gambling Helpline, regional providers, primary care and residential services. These fall into three tiers of support (Tiers 2-4) including assessments, brief interventions, extended brief interventions (EBI), treatment sessions, reviews and aftercare.
The impact of a region-first approach, which is designed to deliver local support and services for people, and access to providers with knowledge and understanding of the local community, can be seen through more individuals accessing support directly from their local provider, with self-referrals into the system increasing by over 50% since launch.
Brief Interventions (BI), which involve short-term strategies aimed at addressing gambling harms through time-limited conversations, allow early engagement and support before challenges escalate, and offer advice and signposting to further help if required. Increasing early support has been central to the NGSN and as a result, these have seen a significant rise in the second year of the Network, having nearly doubled with a 93% increase, from 11,000 to over 21,000 people receiving a meaningful intervention.
Person-centered support means that people are also accessing the service that works for them and around their personal lives and circumstances, such as peer support, group work and 1:1 therapy. The average waiting time for a first assessment is now an average of two days across the network.
Through increases in outreach and engagement activity and improvements to tools such as the GambleAware service finder to enhance awareness of support available amongst frontline professionals and the public, individuals are more likely to engage with local support services directly.
Since the launch of the GambleAware service finder website in July 2024, we have seen an estimated 21,000 people directed to NGSN provider referral options, which includes links to email addresses, phone numbers, self-referral forms and websites.
Those with the most severe cases of gambling harm will often require Tier 4 treatment, which is the most specialised and intensive level of care within the NGSN, where a person stays at a residential treatment centre.
Jackie Menzies, from Southport, is one person who has benefited from the support of the NGSN and its tier 4 care. Jackie started gambling when he was 20, and after realising that the effects of gambling harms were having an impact on his mental health and wellbeing, he was directed to support from Cheryl Williams at NGSN provider, Adferiad, with the service he received described as “lifesaving.”
Jackie, now 38, said: “I owe Cheryl and the team at Adferiad my life.
“From the moment I was introduced to them, I was contacted, informed, and treated with respect and understanding for both myself and my addiction. I was guided and informed of what options might be available to me and how I might be able to get help.
“I had treatment at their Parkland Place Centre and from the empowering attitudes of the staff, I have enrolled in a Level 3 counselling course at my local college, and I’m looking to the future to be able to help people who are suffering from addictions like I am to grow and be able to find peace and happiness again.”
Anna Hargrave, Deputy Chief Executive at GambleAware, says: “The second year of the National Gambling Support Network presented an opportunity to take the learnings from year one and focus on how we can best support those affected by gambling harms.
“We’ve seen an increase in the number of people being supported and importantly, an increase in brief interventions and self-referrals, which means we can support people earlier and reduce the potential for further harm.
“The expertise within the Network is unrivalled and providers play a key role in helping people across the country, whether that be at the start of their journey, or supporting them at the end. We look forward to working with the future commissioners and the NGSN with the integration of the network into the future system to ensure providers can continue offering their crucial services.”
Significant work has gone into improving the support and care individuals receive, with the NGSN delivering a range of successful interventions, from increased prevention activities and community-based early interventions to continued development on expanding more efficient pathways into structured treatment. In so doing, this has ensured and enabled more people to access support and achieve strong outcomes, through a no wrong door system to reducing the impact of gambling harms.
Joy Allen, Police & Crime Commissioner for Durham and vocal advocate for prevention of gambling harms, said: “Gambling, like any addiction, has the power to completely control the lives of those affected and those closest to them. It can negatively impact individuals financially, emotionally, socially and in terms of their mental wellbeing.
“We need to think of gambling-addiction in the same way in which we think of and support those with Drugs and Alcohol addiction. It is an illness that can lead people to commit crime to feed their addiction and those in its thrall need rehabilitation, not censure. It can certainly lead to abject misery. It is estimated that there are nearly 500 gambling related suicides a year in England highlighting the urgent need to encourage more people to seek help. In 2023 around 5% of the North East population aged over 16 was classified as an ‘at risk’ gambler, often spending more than they afford and chasing losses leading to financial strain, anxiety and stress.
“In response, and in line with the priorities I’ve placed on tackling gambling harm, Durham Constabulary has signed the National Gambling Charter which commits the Constabulary to providing specialist training for its officers so that they can identify those at risk and signpost them towards support. I urge other organisations to do the same. Collectively we can, and will, do more.”
The National Gambling Support Network is available for anyone who is experiencing harm from gambling and wants support for it, including people who are affected by someone else’s gambling. All services are free and confidential.
The post National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023 appeared first on European Gaming Industry News.
-
Nasdaq:LTRY7 days ago
From Wall Street to the Pit Lane: Lottery.com and Sports.com Sponsor Rising INDY NXT Driver Sebastian Murray, Competing with Andretti Cape
-
Canada7 days ago
Best Online Casinos Canada 2025: Experts Declare RoboCat Casino Best in Canada
-
Latest News7 days ago
WinSpirit Casino Earns AskGamblers Certificate of Trust
-
Latest News7 days ago
Adventure Awaits in Boat Bonanza CrocoNile!
-
Brazil4 days ago
LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay
-
Online7 days ago
Best Online Casino In Netherlands Real Money 2025 – Noma Spin
-
Conferences in Europe4 days ago
Portside Game Assembly announces talks and roundtables for June 27th’s premiere of the conference for indie game leaders
-
CT Gaming3 days ago
CT Gaming Strengthens Its Presence with New Installations in Venezuela