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The Mill Adventure Launches Flexible Tournament Tool for Player Engagement
Banking on players’ competitive spirit and the simple satisfaction of winning, there is nothing quite like the thrill of tournaments to stimulate players’ engagement. However, holding tournaments might seem like a daunting task for some operators, considering the effort and technological resources normally associated with it; in most platforms, in order to run tournaments, operators have to expend additional money and use third parties that do not always integrate properly with the platform.
That is why with a tournament tool that is flexible and native to their platform, The Mill Adventure (TMA) provides a unique opportunity for white-labels and operators alike to attract new players and engage current ones, or even boost the performance of a game and amp up a loyalty program. Check out a few highlights below!
Cross-Vertical: Create tournaments — not just for slots — but across multiple verticals such as live casino and sportsbook, so you can cater to different types of players and let them compete against each other.
Multiple Tournament Types and Dynamic Segmentation: Just like you have different goals for your campaigns, you can choose from several tournament types to achieve them. Tournaments can vary based on factors like highest multiplier win, most played, and total wins, to name a few. What’s more, you can take advantage of TMA’s powerful segmentation tools to make sure you’re targeting the right players with the right tournament type.
Your Tournament, Your Rules: Through a user-friendly interface, you can customize how points are calculated across factors like verticals, sports markets, casino game types, and even wallets. You can also adjust, in any way you wish, the opt-in requirements and limits for your tournaments such as the minimum bet, maximum points over a time period, odds in sportsbook, and the inclusion (or exclusion) of bonus money and free spins.
Manage Tournaments with Ease: Through TMA’s content management system, each tournament gets an automatically generated page from where you can easily share information about the tournament, view eligible games and terms and conditions, and more.
Real-Time Leaderboard and Full Mobile Support: Players can check their position on a leaderboard that updates in real-time. Whether they are playing on mobile, tablet, or desktop, players don’t even have to leave a game to keep track of their position, points gained, and overall progress with TMA’s intuitive approach.
Flexible Prizes and Payouts: Based on their position on the leaderboard, you can reward your players with any prizes, created using TMA’s flexible bonus tool, any time. You can even choose to pay out prizes automatically or verify winners before paying out for complete control. Apply wager requirement, reward real cash, or pay out super spins with higher coin values — top this off with giving players a notification to claim their prizes.
Compliant with Regulated Markets: All of these features are underpinned by TMA’s strong focus on compliance; the tournament tool can be used in any regulated market that allows player incentives.
Whether you want to drive traffic to a specific game, looking to attract new players, or reward your most valuable players, tournaments when done right, are a guaranteed way to captivate your audience. Among the greatest benefits tournaments can add to your casino include increased lifetime player value, stronger player loyalty, and long-term engagement.
Bjørnar Heggernes, Head of Casino at The Mill Adventure, explains, “Tournaments are not just nice-to-have feature for casinos; it has definitely proven to be crucial for the long term success of casinos. With our tournament tool, we don’t want to just give operators the technology — more importantly, we want to give them the freedom and flexibility to easily create and customize their tournaments in a format and manner that is unique to their business and marketing goals.”
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Summer is here and it is time for Slotsoo’s signature celebration of the iGaming industry. The Slotsoo Casino Awards return for its third edition, continuing the tradition of highlighting operators who excel in delivering a top-tier player experience. This year also marks an exciting expansion with the inaugural Slotsoo Game Provider Awards, giving long-overdue recognition to the creators of great slots.
The New Game Provider Awards and the Winners
Game providers are sometimes overshadowed by casinos, but in reality, both are equally important to the online casino experience. That’s why Slotsoo is proud to shine a spotlight on the studios behind the reels. The winners of Slotsoo’s first provider-focused awards were announced on 24 July 2025, and the honors went to:
- The Machine MVP – Pragmatic Play
- Bonus Buyer – Bullshark Games
- Volatility Virtuoso – Wazdan
- Jackpot Jumbo – Mancala Gaming
- Symphony Spinner – Gamzix
- Reel Renegade – Nolimit City
- Promising Prodigy – Slammer Studios
Please visit the Slotsoo Game Provider Awards page for detailed descriptions of each trophy and the motivations behind the winners.
The Anatomy of Slotsoo’s Trophies: Where Fun Meets Serious Recognition
At Slotsoo, each trophy is whimsical by design but grounded in real player values, making the Slotsoo Awards both entertaining and insightful. Every category has a clear purpose, recognizing what truly matters in iGaming today.
At the core of each awards lineup is a main trophy: The Gambling GOAT honors the top-performing casino operator, while The Machine MVP celebrates the best overall game provider. Surrounding these main awards are a collection of supporting trophies, spotlighting specific areas of excellence, from fast withdrawals and fun bonuses to volatility and winning potential.
These award categories offer a chance for actors who crush it in a certain area to be recognized, even if they don’t dominate across the board. Just like other iGaming awards, Slotsoo includes a category for newcomers, encouraging fresh talent and pushing established names to keep innovating.
The timing of the awards is also a deliberate choice. Markus Björk, head writer at Slotsoo, explains the team’s reasoning:
“After a hectic Winter and Spring packed with iGaming events, June and July offer a rare chance for the industry to slow down and reflect on the year so far. Let’s enjoy the cucumber season and appreciate what’s been achieved. This is when you can harvest the rewards of your hard work before autumn arrives with new challenges and opportunities.”
The Winning Casino Operators 2025
The Slotsoo Casino Awards 2025 took place in June, and these were the seven winners:
- The Gambling GOAT – Betizy
- The Bonus Buff – Sugarino
- The Loyalty Lord – Wisho
- The Withdrawal Wizard – Vauhdikas
- The Gamification Guru – Arctic Casino
- The Payout Professor – Wolfy Casino
- The Noisy Newcomer – Lunar Spins
This was the third time Slotsoo held the casino awards for its English-language site targeting the EU market in general. During the same period, the dedicated awards for the Finnish market, Slotsoo Kasinogaala 2025, celebrated its second year. These awards consist of seven trophies equivalent to the English ones, plus an eighth trophy dedicated to the casino operator with the best slot streaming offering.
The Nordic country is undergoing big changes, with a new gambling legislation and a licensing system planned to be introduced by 1 January 2027. The future will tell how this will affect the structure and categories of the awards.
The post Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers appeared first on European Gaming Industry News.
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.
According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.
The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.
Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”
In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches First South African Project with Mzansibet appeared first on European Gaming Industry News.
The post Lee Hills Joins the International Association of Gaming Advisors appeared first on European Gaming Industry News.
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