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MERKUR sun shines over the roof of Africa

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Gauselmann employees from Serbia climb Kilimanjaro

To experience the sunrise from the summit of Mount Kilimanjaro: this was the goal of four employees from Gauselmann subsidiary MERKUR Games d.o.o., which consolidates the Group’s activities in Serbia. During a six-day expedition, together with ten other adventurers, they climbed the highest mountain on the African continent – to be rewarded with a breathtaking view from Uhuru Peak, at 5,895 metres above sea level.

“It was an incredible battle of wills, with the forces of nature, patience and our own endurance,” says Branko Kokir, Managing Director at MERKUR Games d.o.o. and initiator of the expedition, looking back on the feat. Climbing for six to eight hours, the team covered ten kilometres on foot and overcame a difference in altitude of 1,000 metres each day. From grasslands, alpine meadows and tropical rainforests, moorlands and desert plateaus, to snow- and ice-covered regions: day by day, the team pressed onward through different climatic zones in their quest to reach the summit of Kilimanjaro. At an altitude of 4,700 metres above sea level, the adventurers set off on the final leg: the ascent to Uhuru Peak. In the final nighttime push, the team covered 5.8 kilometres in 7.5 hours before reaching the cross on the summit in time for sunrise just before 7 a.m. and proudly displaying a flag with the MERKUR sun symbol over Uhuru Peak.

A cameraman who documented the expedition with his camera and interviews was also part of the 14-member team. The material is being broadcast in six 30-minute episodes on “Sport Klub”, the leading sports channel in the Balkans. The MERKUR sun also features as a faithful companion on the trek to Africa’s highest peak: during the entire journey, the team members wore T-shirts, sew-on badges, caps and carried flags. The local population was thrilled to be given T-shirts and footballs with the MERKUR sun as a gift from the Gauselmann Group. “Climbing Kilimanjaro is a remarkable feat of will. I am immensely proud that our Serbian employees took the MERKUR sun along for the trip and shone it over the roof of Africa,” says company founder and Chairman of the Management Board Paul Gauselmann.

The Gauselmann Group is represented in Serbia by its MERKUR Games d.o.o. subsidiary. The company opened the first gaming arcade there in 2012 under the MERKUR Automat Klub brand. In 2017, business activities in the Serbian market were systematically expanded through strategic partnerships. With a 50 per cent equity holding respectively in the two companies Balkan Bet and MERKUR Xtip, the Gauselmann Group is optimally positioned with some 140 land-based venues as well as online in the Serbian Republic.

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Africa

Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification

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Hollywoodbets has agreed to integrate ClearStake’s ID by Bank solution as the operator looks to streamline and enhance its customer due diligence (CDD) processes.

Through the partnership, Hollywoodbets customers in the United Kingdom will soon be able to verify their identity within seconds using their banking app, removing the need to manually upload identity documents.

ClearStake’s technology is also proven to significantly reduce the operational workload associated with CDD checks.

Tyla Labuschagne, Compliance Manager at Hollywoodbets, said: “Customer due diligence is a critical part of operating responsibly. By integrating ClearStake’s ID by Bank solution, we can make identity verification faster and more intuitive for customers, while significantly reducing the manual workload for our teams. This allows us to improve compliance outcomes, streamline operations and remove friction at key moments in the player journey.”

Martin Burt, CEO of ClearStake, added: “One of the biggest challenges operators face is completing customer due diligence efficiently without creating unnecessary friction for customers or operational teams. By enabling customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”

The post Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Booming Games teams up with Agreegain to power continued African growth

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  • Booming Games has teamed up with Agreegain to drive growth in various markets throughout Africa.
  • Booming Games will utilize Agreegain’s aggregation platform to link with casino operators throughout the continent.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Agreegain, a rapidly expanding iGaming solutions provider. This action will stimulate a fresh surge of growth for Booming Games throughout Africa, as the company aims to quickly broaden its international footprint in regulated markets.

The collaboration will link Booming Games with numerous casino operators in Africa via Agreegain’s game aggregation platform, employing advanced technology to provide compliant, quick integrations effortlessly. Booming Games’ titles will be accessible on Agreegain’s API platform, utilized by top operators throughout Africa. The platform features more than 10,000 games, which encompass slots, live casino options, and table games.

Booming Games is launching more titles than ever and aims to enhance both the quantity and quality of its lineup in 2026. Teaming up with Agreegain further exemplifies its commitment to delivering top-notch games to players worldwide, as Booming Games will extend the availability of these titles throughout Africa.

The collaboration reinforces Booming Games’ dedication to providing an exceptional experience for players through the use of advanced technology. With each new game, Booming Games also creates customized content for specific markets. The gaming sector in Africa has recently exceeded $600 million in revenue, presenting a distinct opportunity for Booming Games to grow its offerings.

Solomon Godwin, Head of Africa at Booming Games, said: “We are thrilled to announce our new strategic partnership with Agreegain, marking an exciting milestone forward in enhancing our gaming offering. This collaboration strengthens our commitment in delivering innovative gaming experience and engaging gameplay to players globally.”

Maria Afzaal, Senior Partner Manager at Agreegain, said: “Partnering with Booming Games marks an exciting step forward in expanding our portfolio with a leading provider known for its dynamic and engaging slot content. Licensed in all major jurisdictions, most notably Malta and the United Kingdom, Booming Games demonstrates a strong commitment to quality, compliance, and innovation — making them a valuable addition to our growing network of trusted global partners.”

The post Booming Games teams up with Agreegain to power continued African growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming Expands into South Africa Through Strategic Partnership with Hollywoodbets

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Blueprint Gaming™ has enhanced its foothold in the South African market via a major alliance with top operator Hollywoodbets, offering a wider range of its globally acclaimed slot titles to players in the area.

Although Blueprint has been operational in South Africa since late 2025, this agreement signifies its initial significant launch with a top-tier operator in the country, highlighting a key advancement in its long-term regional plan.

Through the collaboration, Hollywoodbets will launch a variety of Blueprint’s most recognized and top-performing games, featuring its successful Cash Strike series and the consistently favored Fishin’ Frenzy, along with a selection of celebrated IP-based titles like Ted™.

Blueprint has established a reputation for merging well-known intellectual property with robust mathematical models and focused gameplay, producing titles that consistently appeal across regulated markets. The addition of this portfolio to Hollywoodbets’ live game selection further enriches the operator’s content variety, offering players reliable games supported by global performance credentials.

South Africa ranks among the most advanced and established gaming markets in Africa, backed by a strong regulatory system and a rich history of retail betting. As digital adoption speeds up and online casinos keep rising in popularity, the market offers substantial long-term growth opportunities for high-quality content providers.

Through a collaboration with Hollywoodbets, one of the leading betting brands in the country, Blueprint gains instant access to a vast, active customer base along with extensive local market knowledge. The partnership enables the studio to achieve significant growth in South Africa, while also creating a strategic base for broader expansion throughout the African continent.

Sam Haggblom, Director of Business Development at Blueprint Gaming™, said: “South Africa represents a compelling opportunity for Blueprint. It is a mature and well-established market with a clear appetite for high-quality online casino content.

“Introducing our wide and performance-focused portfolio through Hollywoodbets allows us to showcase the depth and versatility of our games to a new audience. We see strong long-term potential not only in South Africa but across the wider African landscape.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “Blueprint Gaming’s portfolio has delivered consistent results across multiple regulated markets worldwide.

“The addition of established brands such as Cash Strike and Fishin’ Frenzy further strengthens our online casino offering, enabling us to continue providing players with proven, high-quality and internationally recognised content.”

The post Blueprint Gaming Expands into South Africa Through Strategic Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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