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European Gaming Congress 2024

Compliance Updates

Guide to the world of mobile WakeApp agency has received a license to promote gambling in Romania

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The performance marketing agency, WakeApp, has received a license to promote online casino sites in Romania.

This means that now the agency’s clients can run full-scale advertising campaigns using all the relevant traffic sources. In addition to the classic online casino, WakeApp gets the opportunity to promote other licensed projects related to gambling in this country, such as poker, betting, and bingo.

WakeApp is already preparing to launch advertising campaigns with several key clients who have expressed an interest in promoting in Romania.

“In 2021, we became a real guide in the world of white mobile advertising, connecting dozens of new traffic sources and reaching even more licensed countries to promote our partners. Obtaining a license from Romania is the next step of the agency to expand the pool of countries in which we can help our clients to take a leading position in the field of gambling and at the same time attract users in accordance with all legal regulations. We saw positive changes in the legislation of the country and the growing interest from the players, so it was only a matter of time to obtain a license. ” – CBDO Nikolay Belikov.

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The company is actively introducing new approaches to traffic generation and according to AppsFlyer, takes a leading position in the mobile advertising market, offering customers a wide range of sources with the highest quality target audience.

WakeApp is an international project and has been in the market for 7 years, and is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. With annual nominations in ratings and awards, coupled with many years of experience in the field, the agency has status as a provider in the world of mobile marketing for all WakeApp clients.

Earlier this year, AppsFlyer awarded the agency several honorary awards:

  • 2nd place in the Growth Index in the Eastern Europe region in the non-gaming Android category.
  • 3rd place in the Growth Index in the Western Europe region also in the non-gaming Android category.
  • 4th place in the Retention Index (Volume Ranking) in the Eastern Europe region in the Life & Culture iOS category.
  • 7th place in the Retention Index (Power Ranking) in the Eastern Europe region in the Life & Culture iOS category.
  • Ranked 29th in the IAP (Power Ranking) in the Global region in the non-gaming category for Android.

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Compliance Updates

Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority

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Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.

As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.

He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.

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Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.

He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.

He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.

Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.

He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).

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Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.

“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.

“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.

“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”

Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.

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“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.

“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”

The post Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority appeared first on European Gaming Industry News.

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GLI Becomes First Laboratory to be Accredited in Maranhão, Brazil

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Gaming Laboratories International (GLI) has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão.

The milestone is the latest in a series of regulatory achievements for GLI in Brazil. Lottery of the State of Maranhão is the third jurisdiction in Brazil to accredit laboratories, and GLI is accredited in all and the first to be authorized in all.

Cassiano Pereira Junior, president of Maranhão Parcerias (Mapa), highlighted the importance of the partnership between the Maranhão State Lottery (Lotema) and GLI. “Every day we strive to make Lotema even better, providing greater security for its users. The partnership with GLI is a concrete way of achieving this goal, as its certification laboratories play an important role for the gaming and lottery industry, guaranteeing the conformity, security, and integrity of the products and systems used by Lotema,” Cassiano explained.

“We are grateful to the Lottery of the State of Maranhão for granting GLI the laboratory accreditation, becoming the first to be authorized in Maranhão. It is extremely gratifying to see how Lotema empower themselves by trusting the technical compliance process to provide transparency, integrity, and accountability to all the industry stakeholders through the certification process. The laboratory accreditation is the first step for a successful implementation of the certification based on jurisdictional standards, and the reason why we at GLI take this step very seriously and with great priority every time a new jurisdiction opens. We feel responsible for being part of the solution towards a fast and efficient implementation of regulations, thus supporting further local industry development and sustainable growth. We are grateful to Lotema and excited to be part of its thriving industry,” said Karen Sierra-Hughes, Vice President of Latin America, Caribbean, and Spain.

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GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts toward regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.

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Betano Receives Licence to Operate in Colombia

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Kaizen Gaming Colombia, owner of the Betano.co brand, was authorized by Coljuegos to operate online betting in the country. With this new operator, there are now 16 web platforms that have the approval of the entity to market games of chance online.

“We continue to strengthen the online gaming industry. We hope that, with the entry of this new operator, we can continue to increase transfers for the health of Colombians. At this time, the platform is already operating for the betting public,” said Marco Emilio Hincapié, president of Coljuegos.

The entity is also in the process of authorizing an additional operator called Bingo Casino, which is expected to begin offering bets in the coming weeks.

It is worth mentioning that, by 2024, it is estimated that online betting portals will pay around $419,527 million to Coljuegos for exploitation rights, which represents an increase of 31% compared to the same period in 2023. All of these resources are transferred to the health system.

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“We are seeing that online betting is a sector of the economy that has driven the growth of the country’s Gross Domestic Product. That is why we are working to make the market even more attractive and to provide more options to bettors,” said the president.

According to financial projections, this new operator is expected to pay Coljuegos around $21.513 billion over the next five years for operating rights and administration costs, resources that can be transferred to subsidize health and scientific research.

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