Asia
OLYMPIQUE DE MARSEILLE RETAINS JBO AS ITS OFFICIAL ASIA BETTING PARTNER

JBO has extended its ongoing partnership with French Ligue 1 giant Olympique de Marseille as its Official Asia Betting Partner.
Accordingly, JBO continues its close collaboration with Olympique de Marseille (OM) across a series of key activations and content-marketing opportunities, as the leading French club positions itself for a return to Champions League football next year.
The deal adds more muscle to OM’s progressive and ambitious expansion over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.
With this association restored and working in lock-step, the partnership between JBO and Marseille will organically strengthen and provide a platform from which to grow and engage both parties’ combined fan-bases across Asia. This shared focus centres around expanding existing Asian audience appeal, alongside leveraging the natural sporting synergies between two powerful networks, above all in the digital domain.
While JBO continues to develop its online offerings for sports fans around the region, this latest milestone renewal highlights its commitment to international growth and fostering fan-friendly engagement within a responsible gaming culture.
A JBO spokesperson welcomed news of the brand’s latest renewal partnership: “JBO has harnessed a suite of well-positioned international betting partnerships to drive awareness and participation around our progressive brand values across both mature and developing Asian territories – and this ongoing collaboration with OM is a firm tent-pole in our home camp. We’re always looking for ways to engage with our customers across digital channels and OM know how to inspire and deploy natural fan enthusuiasm.”
Nathalie Nénon-Zimmermann, Chief Marketing & Revenue Officer at OM, added: “We’re thrilled to continue our adventure with JBO as our Official Asia Betting Partner. It’s a brand which perfectly aligns with OM’s history and continued success. We share similarly-aligned values around the game for securing our goals in the most dynamic way possible.
“We look forward to bringing some top-class content and activity to Asian markets where our signature style can help fans find new and deeper ways in which to interact with the elite football they’ve come to expect from OM.
“In short, it’s fantastic to see Marseille creating wider interest from outside France, and JBO are the ideal team with which to grow our own brand via the unifying power of football.
“We can’t wait to grow our co-operation with JBO and to see this relationship organically evolve over the unfolding season to come.”
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Asia
MelBet Announces Monami Ghosh as its New Brand Ambassador

The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.
MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.
Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.
MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.
The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.
Asia
Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026

The Macau government has extended the lottery concession of Macau Slot Co Ltd for one year until 5 June 2026.
The concession renewal was published in the official gazette on Wednesday. Further extensions may be granted, subject to mutual agreement between the Macau government and Macau Slot.
As part of the renewal terms, Macau Slot is required to gradually reduce its number of non-resident employees and actively collaborate with the government to recruit and retain local talent.
Earlier this month, the government held a meeting with Macau Slot representatives to discuss the extension. According to the Gaming Inspection and Coordination Bureau (DICJ), the city’s industry regulator, Macau Slot committed to cutting 35% of its non-local, non-skilled workforce—equivalent to 26 positions—by the first quarter of 2026. The company also pledged to make further reductions to its foreign labour quota in the future. Currently, non-local staff account for 15% of the total workforce at Macau Slot.
“Over the past year, despite fluctuations in the macroeconomic environment and slower economic recovery in neighbouring regions, the local economy has remained relatively stable under the guidance of the Macau SAR government’s policies,” Macau Slot said in a statement.
“Looking ahead, we are committed to further diversifying our sports betting products to meet customer demand, while upgrading our information technology infrastructure to stay current and deliver more comprehensive sports betting services.”
The post Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026 appeared first on European Gaming Industry News.
Asia
QTech Games strengthens its elite suite with Bigpot Gaming

Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio
The post QTech Games strengthens its elite suite with Bigpot Gaming appeared first on European Gaming Industry News.
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