Latest News
SIS sees strong 49’s performance as it celebrates product’s 25th anniversary

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has seen significant growth of its 49’s Live Draws as it marks the popular numbers game’s 25th anniversary.
The 49’s brand first launched in 1996. SIS acquired the 49’s business in 2020 and it has subsequently undertaken a brand refresh and significant new investment in the product range to broaden its appeal. As part of that product extension a range of new draw games were launched in July of this year.
The rebrand saw the established twice-daily 49’s live draw renamed as “The Original Live Draw”. SIS also introduced a new high-margin 39’s draw, which takes place every 15 minutes to provide more frequent betting opportunities. Fast 15’s was also introduced, which features high frequency, live draws every two minutes.
Since then, SIS has witnessed strong results for the refreshed 49’s brand, with its wide range of numbers betting and virtual racing products successfully driving profitability for online and retail operators worldwide, including Betfred, Boylesports, Coral, Ladbrokes, William Hill, and South African brands Hollywoodbets and Marshalls World of Sport.
The company has also invested significantly in a new website for 49s.co.uk, with a mobile first approach and reflecting the new visual brand identity. It now also provides more opportunities for affiliates to be integrated within the site.
Jess Mills, Head of Product Proposition at SIS, said: “We’re delighted to be able to mark the 25th anniversary of 49’s with the news that our revamped numbers brand and range extension has successfully been driving profitability for our online and retail operators.
“The 49’s iconic twice-daily draw is much loved and boasts a great heritage, but innovation and evolution has been key for us since acquiring the business, and we look forward to continuing to shape the product offer to meet customer needs for many more years to come.”
Simon Clare, Consumer PR Director, Entain, said: “I remember the first ever 49’s draw well, back on 16th December 1996. There was a huge sense of excitement and optimism felt by betting operators about this new product, while it was well received by bettors as something fresh and different.
“It’s great to see that 25 years later the product is as strong as ever, with SIS’s brand refresh and product extensions taking it to new heights – proving that that original optimism and excitement was well founded.
“49’s continues to be a very popular product with our Ladbrokes and Coral customers, and they continue to follow their favourite presenters closely and have a real affinity with the daily lunch and teatime draws.”
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Latest News
EGT Digital’s games are available to Bangbet’s customers in Tanzania

EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.
“I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.”
David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”
The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.
ELA Games
ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

The ELA Games team is attending the event to demonstrate new developments
ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.
Attending the event will be:
- Marharyta Yerina, Managing Director
- Oleksii Shulhin, Head of ELA Games
- Yaroslav Soloshenko, Team Lead Business Development Manager
- Petr Vonarshenko, Business Development Manager
- Sadaf Ali, Senior Account Manager
SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.
At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.
Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.
Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”
ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.
Dates: 16–18 September
Location: Stand B350, Feira Internacional de Lisboa & Meo Arena
The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.
Bangbet
EGT Digital’s games are available to Bangbet’s customers in Tanzania

EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.
“I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.”
David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”
The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on Gaming and Gambling Industry in the Americas.
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