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SIS sees strong 49’s performance as it celebrates product’s 25th anniversary

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has seen significant growth of its 49’s Live Draws as it marks the popular numbers game’s 25th anniversary.

The 49’s brand first launched in 1996. SIS acquired the 49’s business in 2020 and it has subsequently undertaken a brand refresh and significant new investment in the product range to broaden its appeal. As part of that product extension a range of new draw games were launched in July of this year.

The rebrand saw the established twice-daily 49’s live draw renamed as “The Original Live Draw”. SIS also introduced a new high-margin 39’s draw, which takes place every 15 minutes to provide more frequent betting opportunities. Fast 15’s was also introduced, which features high frequency, live draws every two minutes.

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Since then, SIS has witnessed strong results for the refreshed 49’s brand, with its wide range of numbers betting and virtual racing products successfully driving profitability for online and retail operators worldwide, including Betfred, Boylesports, Coral, Ladbrokes, William Hill, and South African brands Hollywoodbets and Marshalls World of Sport.

The company has also invested significantly in a new website for 49s.co.uk, with a mobile first approach and reflecting the new visual brand identity. It now also provides more opportunities for affiliates to be integrated within the site.

Jess Mills, Head of Product Proposition at SIS, said: “We’re delighted to be able to mark the 25th anniversary of 49’s with the news that our revamped numbers brand and range extension has successfully been driving profitability for our online and retail operators.

“The 49’s iconic twice-daily draw is much loved and boasts a great heritage, but innovation and evolution has been key for us since acquiring the business, and we look forward to continuing to shape the product offer to meet customer needs for many more years to come.”

Simon Clare, Consumer PR Director, Entain, said: “I remember the first ever 49’s draw well, back on 16th December 1996. There was a huge sense of excitement and optimism felt by betting operators about this new product, while it was well received by bettors as something fresh and different.

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“It’s great to see that 25 years later the product is as strong as ever, with SIS’s brand refresh and product extensions taking it to new heights – proving that that original optimism and excitement was well founded.

“49’s continues to be a very popular product with our Ladbrokes and Coral customers, and they continue to follow their favourite presenters closely and have a real affinity with the daily lunch and teatime draws.”

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GAMOMAT unleashes Dead Legion – brought to life by live orchestra

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GAMOMAT, one of the leading independent German software developers for slot games, is raising the stakes again with the release of its horror-themed Dead Legion.

Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels. A skeletal Roman legionary with glowing blue eyes represents the Wild and substitutes for all symbols except Scatters.

Free Games will be triggered with three shown Scatters, which are represented by an undead Roman centurion on horseback. Once Free Games are underway, any undead Roman legionnaire that lands on the reels becomes sticky – haunting red eyes confirm the change – and adds to the final winning total at the end of the round.

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GAMOMAT is releasing Dead Legion via its Remote Gaming Server, G‑RGS, and through the Bragg HUB. Dead Legion joins an epic horror-themed line-up featuring Xploding Pumpkins, Book of Madness, and its bold new chapter — Book of Madness 2.

Check out a preview of the game by following this link: https://vimeo.com/1105798819/feb2c9d247

GAMOMAT Distribution GmbH Lead Game Composer Iris Wallner said: “Dead Legion will always be one of those projects I’ll never forget. Standing in front of a 64‑piece live orchestra and hearing that first dark swell of sound was pure magic. Every musician brought their own energy, creating something powerful and raw that no sample can match. Bringing this vision to life isn’t just about adding music – it’s raising the bar for how immersive our games can be. It’s a statement that kicks off our horror-themed line-up in unforgettable style.”

The post GAMOMAT unleashes Dead Legion – brought to life by live orchestra appeared first on European Gaming Industry News.

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Endorphina Press Releases

Endorphina Launches New Brand for Crash and Instant Games – Klikz

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The leading slot game provider, Endorphina, has announced the launch of Klikz, a separate new brand specializing in crash and instant games. This marks a significant new chapter in Endorphina’s history and a bold move forward in the iGaming industry. With the launch of Klikz, Endorphina aims to expand its portfolio and reach a brand-new audience. 

Through its innovative slot games and player-centered approach to game development, Endorphina has established itself as a leading player in the world of online entertainment. Over the past few years, the company has remained focused on innovation, expressing its growing interest in creating memorable gaming experiences for players worldwide. With the launch of Klikz, Endorphina continues to raise the bar in game development, providing a fresh and dynamic experience designed for a completely new audience. 

While the global trend in slots is moving toward more advanced visuals and new mechanics, the trend for crash and instant games is simplicity. Klikz is a next-generation iGaming brand specializing in Instant Win and Crash-style games, focused on delivering thrilling mechanics, visually captivating design, and scalable iGaming solutions. The appeal of Klikz crash games lies in their fast-paced and straightforward gameplay, making them suitable for every player.

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With the launch of Klikz, players can expect games like:

* AceX – a high-flying crash action game with an increasing multiplier, featuring a provable fair algorithm, real-time multiplayer betting, mobile-optimized and seamless gameplay, and a possibility for customization with branded planes and customizable skins. 

* DiceX – a pure probability Instant Win game with an intuitive and simple UI, flexible volatility, and super-fast rounds for high engagement. In DiceX, players win when the dice is rolled within their selected winning range.

* Tower of Squeaks – an Instant Win game where risk meets strategy. In Tower of Squeaks, players win by climbing the tower when they select a safe tile on each floor. With its addictive “just one more step” feel and adjustable difficulty level, this game is designed to keep retention high. 

“Slots will always be at the heart of Endorphina, but Klikz is our way to play in a new arena. Crash and instant games are simple, quick, and engaging — and we know that’s exactly what a lot of players are looking for today. With Klikz, we’re opening the door to a whole new audience and showing that Endorphina can innovate far beyond slots,” said Artyom Moskvin, COO of Endorphina.

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With the launch of Klikz, Endorphina aims to reach a completely different audience and expand its presence in the dynamic iGaming world. What makes Klikz instant games stand out is their instant gratification through minimal waiting, constant engagement, and potentially high wins. Klikz games offer a mobile-first experience and are built for replayability, featuring high RTP and session stickiness. 

The post Endorphina Launches New Brand for Crash and Instant Games – Klikz appeared first on European Gaming Industry News.

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Jess Richman Founder & CEO of Slips

Slips Launches AI-Generated Peer-to-Peer Prediction Markets

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Slips, the social peer-to-peer betting app redefining real-money gaming, announced the launch of its AI-Generated Prediction Markets, allowing players to bet on virtually anything — from sports and politics to pop culture and beyond.

The new feature expands Slips’ core offering of Heads Up (winner takes all) and Pools (split the pot) by introducing automated, AI-powered markets. Fueled by integrations with advanced large language models, these systems can now:

  • Automatically generate new bets around trending topics, events, and storylines.
  • Audit and resolve outcomes in real time to ensure fairness and transparency.
  • Scale prediction categories from sports and entertainment to politics, finance, and global events.

“Prediction markets are the natural evolution of peer-to-peer gaming, and AI is the engine that makes it limitless,” said Jess Richman, Founder & CEO of Slips. “By removing the house, empowering our users, and tapping into generative AI, we’re creating the world’s most dynamic, scalable, and social real-money betting experience.”

Since launching, Slippers have won over $6 million in winnings, with more than 150,000 users nationwide. Its social-first design includes leaderboards, messaging, and community features that make every bet more than just a wager — it’s a shared experience.

With rapid user growth, early revenue traction, and a scalable model designed for the expanding global market, Slips is positioned to redefine how people bet, play, and interact in the digital age. The possibilities are endless with AI-Generated Prediction Markets, whether it’s forecasting election results, guessing box office numbers, or betting on the next viral trend.

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The company also announced that these markets will soon extend into futures, commodities, and politics, all powered by AI tools that automatically track, generate, and settle bets.

The post Slips Launches AI-Generated Peer-to-Peer Prediction Markets appeared first on Gaming and Gambling Industry in the Americas.

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