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Betsson, bet365 and Betradar celebrate triple successes at SBC Awards 2021
Betsson Group, bet365, Evolution, Betradar and GoldenRace were among the 34 companies to celebrate victories at last night’s SBC Awards 2021 ceremony at Evolution London.
Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the SBC awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, affiliates and suppliers.
The glittering ceremony culminated in bet365 extending its dominance in the Sportsbook of the Year category by being named winner for the eighth consecutive time, having earlier collected the Best Affiliate Programme and Best Mobile Operator App prizes.
Betsson Group also scored a hat-trick of successes, landing the coveted Casino Operator of the Year title, along with the Socially Responsible Sportsbook and, for its RaceBets brand, the Racing Sportsbook trophies.
Joining the big brand operators in achieving three successes was Betradar, with victories in the Platform Provider of the Year, Live Streaming Product / Supplier, and Sports Data Product categories.
Golden Race doubled up with wins in the Land-Based Betting & Gaming Product and Virtual Sports Supplier categories, while Evolution enjoyed twin triumphs as it picked up the Innovation in Casino Entertainment and Live Casino Supplier gongs.
The event also honoured some of the CEOs who have been integral to the continuing success of the industry throughout the turbulent conditions of the past 12 months. Yolo Group’s Maarja Pärt, Sportradar’s Carsten Koerl, and Evoplay’s Ivan Kravchuk were presented with Leader of the Year awards.
Andrew McCarron, Managing Director at SBC, said: “Huge congratulations to all the winners selected by our independent judging panels. We had our largest ever number of entries this year and the overall quality highlighted that betting and gaming remains one of the world’s most forward-thinking industries.
“To succeed against that standard of competition required a truly outstanding performance and that is what the judges identified in every single winner. From operational excellence and outstanding commitment to customer service through to exceptional innovation and creativity in product development, all the SBC Awards winners demonstrated something special over the past year.”
The victors in the operator section of the awards also included Ladbrokes (Football Sportsbook of the Year), Betway Group (Esports Operator of the Year), Kaizen Gaming (Marketing Campaign of the Year) and 1xBet (Sponsorship of the Year).
Mr Green took the prize for Socially Responsible Casino of the Year, while Karamba landed the Innovation in Casino & Gaming Entertainment prize and Hero Gaming collected the Employer of the Year trophy.
In addition to recognising the achievements of the big names in the industry, the SBC Awards honoured some of the best challenger brands. The Rising Star prizes were presented to Virgin Bet (Sports Betting), Glitnor Group (Casino), Sports IQ Analytics (Sports Betting Innovation / Software) and Swintt (Casino Innovation / Software).
The affiliates section saw Better Collective named Sports Affiliate of the Year and Catena Media secure the equivalent Casino award, while Raketech Group triumphed in the Affiliate Product Innovation category.
In the supplier section of the awards, the fiercely contested Casino / Slots Developer of the Year title went to Pragmatic Play, while Mindway AI won Industry Innovation of the Year.
Pronet Gaming was named Sportsbook Supplier of the Year, Genius Sports collected the Living Betting Product prize, Highlight Games triumphed in the Virtual Sports Innovation category and Pinnacle Solution celebrated the Esports Supplier of the Year title.
There were also victories for Optimove (Acquisition & Retention Partner), Shape Games (Innovation in Mobile), Square in the Air (Marketing & Services Provider of the Year), BetConstruct (Multi-Channel Supplier) and White Hat Gaming (White Label Supplier).
Trustly was awarded the Payment Solution of the Year title, while Nuvei triumphed in the Payment Innovation category, 1account took the Fraud & Compliance Solution honour and OKTO won the Mobile Payment Solution trophy.
McCarron added: “The ceremony was a great night, with the awards, entertainment and hospitality combining to make it a fantastic end-of-year celebration for the betting and gaming industry.
“Events like this are made possible by the ongoing support of our sponsors and partners, so I’d like to thank BetConstruct, Kaizen Gaming, Digitain and GoldenRace for being headline sponsors for the SBC Awards and all the other companies that we continue to work with. And a special mention to our own SBC team who have done a phenomenal job over a very difficult year.”
The SBC Awards 2022 will move to Spain and are scheduled to take place on 22 September, the final day of SBC Summit Barcelona, the global betting and igaming conference and exhibition.
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Compliance Updates
EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management
EGT Digital is excited to announce its collaboration with NOTO – 360 Fraud and Compliance, a leading FRAML (Fraud and AML) solution provider. Thanks to the integration of the enterprise grade FRAML platform NOTO, now the iGaming company’s customers have access to powerful tools, allowing them to effectively manage financial crime risks while ensuring regulatory compliance.
Through this platform the gaming operators are able to combat fraud, prevent promotional abuse, and simplify compliance processes. Its intuitive interface and pre-integrated capabilities make it the ideal solution for reducing complexity in fraud risk management within the iGaming sector.
“We are very happy with our partnership with EGT Digital, a leader in the iGaming and entertainment space,” said Ivan Stefanov, CEO of NOTO – 360 Fraud and Compliance. “This collaboration underscores our shared commitment to providing unparalleled protection against fraud and ensuring seamless compliance with regulatory requirements. By combining EGT Digital’s innovative iGaming platform with our advanced fraud detection and AML solution—featuring real-time analytics, machine learning-driven insights, and multi-layered security—our customers can enjoy a secure, streamlined experience. Together, we’re empowering businesses to combat fraud, reduce costs, and deliver trust at scale.”
Rumen Apostolov, Fraud Manager at EGT Digital, also expressed his positive expectations regarding the cooperation: “I’m proud to have spearheaded this partnership with NOTO. In an industry where fraud prevention and compliance are critical, integrating their cutting-edge FRAML solution into our platform ensures that our clients can confidently navigate these challenges. Partnering with NOTO is a significant step forward in our mission to provide robust all-in-one solution for gaming operators.”
The post EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management appeared first on European Gaming Industry News.
Latest News
Evoplay adds Penalty Shoot-out: Super Cup to iconic series
Evoplay, the award-winning game development studio, has released Penalty Shoot-out: Super Cup, the latest addition to its acclaimed instant game series. Inspired by the success of the previous two titles, this new release combines the best elements of both games to deliver an even more immersive experience.
The fan-favourite series adds its third title, a football-themed game where players take on the role of penalty takers, delivering a realistic stadium experience with dynamic visuals and a captivating atmosphere.
Each round features five penalty shots, where players can strategically aim at their chosen target or opt for a random selection. Scoring all five shots triggers the Super Win, awarding the title of Game Champion and maximum rewards.
Outcomes are determined by a random number generator, with successful shots offering multipliers that can boost winnings up to 32x the bet.
Designed with flexibility in mind, Penalty Shoot-out: Super Cup is optimised for both mobile and desktop platforms.
With its engaging features, striking visuals, and football-inspired soundtrack, Penalty Shoot-out: Super Cup stands out as a valuable addition to any operator’s portfolio, catering to both sports fans and instant game enthusiasts.
Ivan Kravchuk, CEO at Evoplay, said: “Penalty Shoot-out: Super Cup brings the excitement of football’s most iconic moments to the iGaming world.
“By merging the energy of a penalty shootout with instant game mechanics, we’ve created a title that offers widespread appeal. We’re confident it will engage players and deliver strong results for our operator partners.”
The post Evoplay adds Penalty Shoot-out: Super Cup to iconic series appeared first on European Gaming Industry News.
Australia
Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices
Gambling law and regulation conference Regulating the Game announced an insightful session titled “Industry Collaborations in Research,” presented by Tracy Schrans, President of Focal Research Consultants.
This session will delve into findings from Focal Research’s groundbreaking collaboration with the University of Nevada, Las Vegas International Gaming Institute, addressing the critical question: Is there a right time to interact with players during a continuous play session?
The presentation will feature:
• An in-depth analysis of real-world behavioural tracking data.
• Insights into who is more likely to engage in extended play sessions and why.
• Practical implications for safer gambling practices, including identifying optimal times for player interactions to prevent and minimise harm.
“While the findings challenge traditional assumptions about continuous play and risk, they provide invaluable guidance for shaping best practices around player interactions,” the organsers said.
Tracy Schrans, alongside Dr. Tony Schellinck, pioneered the use of player-tracking data to develop algorithms for detecting and managing customer risk and harm. As President of Focal Research Consultants, she leads innovative research and collaborates with global stakeholders to set new standards for responsible gambling. Her work has received international acclaim for leveraging data and technology to identify at-risk gamblers and implement harm mitigation strategies effectively.
“Through research-driven insights, we can redefine when and how to engage with players in ways that prioritize their safety and well-being. This session highlights the power of collaboration between industry and academia to advance responsible gambling practices,” said Tracy Schrans.
Attendees will gain actionable insights into how cutting-edge research can drive more effective gambling harm prevention strategies. “This session is a must for industry leaders, regulators, and stakeholders seeking to enhance their understanding of player behavior and develop evidence-based solutions,” organisers said.
Regulating the Game is a flagship event, that brings together global leaders, regulators and industry professionals to tackle public policy and regulatory challenges. The conference fosters meaningful dialogue and innovation to support efficient and effective gambling regulation. The conference will be held at the Sofitel Sydney Darling Harbour from March 10–13, 2025.
The post Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices appeared first on European Gaming Industry News.
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