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Betsson, bet365 and Betradar celebrate triple successes at SBC Awards 2021

Betsson Group, bet365, Evolution, Betradar and GoldenRace were among the 34 companies to celebrate victories at last night’s SBC Awards 2021 ceremony at Evolution London.
Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the SBC awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, affiliates and suppliers.
The glittering ceremony culminated in bet365 extending its dominance in the Sportsbook of the Year category by being named winner for the eighth consecutive time, having earlier collected the Best Affiliate Programme and Best Mobile Operator App prizes.
Betsson Group also scored a hat-trick of successes, landing the coveted Casino Operator of the Year title, along with the Socially Responsible Sportsbook and, for its RaceBets brand, the Racing Sportsbook trophies.
Joining the big brand operators in achieving three successes was Betradar, with victories in the Platform Provider of the Year, Live Streaming Product / Supplier, and Sports Data Product categories.
Golden Race doubled up with wins in the Land-Based Betting & Gaming Product and Virtual Sports Supplier categories, while Evolution enjoyed twin triumphs as it picked up the Innovation in Casino Entertainment and Live Casino Supplier gongs.
The event also honoured some of the CEOs who have been integral to the continuing success of the industry throughout the turbulent conditions of the past 12 months. Yolo Group’s Maarja Pärt, Sportradar’s Carsten Koerl, and Evoplay’s Ivan Kravchuk were presented with Leader of the Year awards.
Andrew McCarron, Managing Director at SBC, said: “Huge congratulations to all the winners selected by our independent judging panels. We had our largest ever number of entries this year and the overall quality highlighted that betting and gaming remains one of the world’s most forward-thinking industries.
“To succeed against that standard of competition required a truly outstanding performance and that is what the judges identified in every single winner. From operational excellence and outstanding commitment to customer service through to exceptional innovation and creativity in product development, all the SBC Awards winners demonstrated something special over the past year.”
The victors in the operator section of the awards also included Ladbrokes (Football Sportsbook of the Year), Betway Group (Esports Operator of the Year), Kaizen Gaming (Marketing Campaign of the Year) and 1xBet (Sponsorship of the Year).
Mr Green took the prize for Socially Responsible Casino of the Year, while Karamba landed the Innovation in Casino & Gaming Entertainment prize and Hero Gaming collected the Employer of the Year trophy.
In addition to recognising the achievements of the big names in the industry, the SBC Awards honoured some of the best challenger brands. The Rising Star prizes were presented to Virgin Bet (Sports Betting), Glitnor Group (Casino), Sports IQ Analytics (Sports Betting Innovation / Software) and Swintt (Casino Innovation / Software).
The affiliates section saw Better Collective named Sports Affiliate of the Year and Catena Media secure the equivalent Casino award, while Raketech Group triumphed in the Affiliate Product Innovation category.
In the supplier section of the awards, the fiercely contested Casino / Slots Developer of the Year title went to Pragmatic Play, while Mindway AI won Industry Innovation of the Year.
Pronet Gaming was named Sportsbook Supplier of the Year, Genius Sports collected the Living Betting Product prize, Highlight Games triumphed in the Virtual Sports Innovation category and Pinnacle Solution celebrated the Esports Supplier of the Year title.
There were also victories for Optimove (Acquisition & Retention Partner), Shape Games (Innovation in Mobile), Square in the Air (Marketing & Services Provider of the Year), BetConstruct (Multi-Channel Supplier) and White Hat Gaming (White Label Supplier).
Trustly was awarded the Payment Solution of the Year title, while Nuvei triumphed in the Payment Innovation category, 1account took the Fraud & Compliance Solution honour and OKTO won the Mobile Payment Solution trophy.
McCarron added: “The ceremony was a great night, with the awards, entertainment and hospitality combining to make it a fantastic end-of-year celebration for the betting and gaming industry.
“Events like this are made possible by the ongoing support of our sponsors and partners, so I’d like to thank BetConstruct, Kaizen Gaming, Digitain and GoldenRace for being headline sponsors for the SBC Awards and all the other companies that we continue to work with. And a special mention to our own SBC team who have done a phenomenal job over a very difficult year.”
The SBC Awards 2022 will move to Spain and are scheduled to take place on 22 September, the final day of SBC Summit Barcelona, the global betting and igaming conference and exhibition.
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BVGroup integrates ThrillTech’s ThrillPots™ jackpot solution to deliver thrilling new player experiences

Innovative side-bet jackpots launch across BetVictor, Heart Bingo, and BVGroup’s wider brand portfolio
BVGroup, a leading gambling operator and technology solutions provider, has partnered with player engagement specialist ThrillTech to launch its licensed ThrillPots™ jackpot solution across its portfolio of brands.
The integration introduces a fresh wave of entertainment for BVGroup customers, enabling bespoke side-bet jackpots that add excitement to every spin, hand, and wager.
ThrillPots allows players to opt-in and contribute to progressive jackpots without interrupting core gameplay – creating the chance for surprise and thrilling wins.
BVGroup operates a suite of renowned brands including BetVictor, Heart Bingo, talkSPORT BET and Betano UK.
With ThrillPots, these brands can now offer players dynamic jackpot products designed to heighten engagement and bring a new dimension of fun across both the Gaming and Sportsbook products.
Ben Bradtke, co-founder of ThrillTech, said: “Partnering with BVGroup, a household name in the UK, makes ThrillTech’s entry into this vibrant market even more exciting. Our ThrillPots solution is built to deliver entertainment – jackpots that surprise, excite and keep players engaged. BVGroup’s reputation for delivering player-first experiences makes them an ideal partner.”
Eoin Ryan, Director of Sportsbook and eGaming at BVGroup, added: “At BVGroup, we’re always exploring ways to bring our players something new, exciting and memorable. ThrillTech’s ThrillPots is a flexible new jackpot mechanic that enhances the thrill of play, offering engaging experiences while maintaining the high standards of fairness and enjoyment our players expect.”
This partnership underlines BVGroup’s ongoing commitment to player-first innovation, bringing fresh products and immersive entertainment across its expanding suite of brands.
The post BVGroup integrates ThrillTech’s ThrillPots™ jackpot solution to deliver thrilling new player experiences appeared first on European Gaming Industry News.
Eastern Europe
SYNOT Games Partners with WIN2

SYNOT Games, a leading content and solutions provider in the iGaming industry, has announced a new partnership with WIN2 in Romania, further expanding its presence in regulated markets.
As part of this collaboration, 134 SYNOT Games titles are now available on WIN2, including top-performing titles like Skull Bonanza, 27 Joker Fruits and Amazons’ Wonders. The integration was made possible through Crowd Entertainment, a trusted content aggregator with whom WIN2 recently initiated cooperation. This three-way partnership has enabled a smooth and efficient rollout of SYNOT Games’ content, setting the foundation for further expansion.
This launch marks a significant step forward for both companies, ensuring WIN2’s players gain access to SYNOT Games’ diverse and engaging portfolio, known for its striking visuals, smooth gameplay and mobile-first design.
WIN2 has also expressed a strong interest in making all SYNOT Games’ certified titles available soon, reinforcing the platform’s commitment to delivering quality, variety and regulated entertainment to its user base.
“We are excited to welcome WIN2 as a new partner and to bring our games to their growing player community,” said Martina Krajčí, CCO at SYNOT Games.
“This cooperation reflects our continued focus on expanding our footprint across trusted and certified platforms, and we look forward to a successful journey together.”
Dragoș Mămăligă, Deputy Director at WIN2, said: “Adding SYNOT Games to our portfolio means expanding our offering with proven, high-quality content that players love. We are thrilled to provide our players with access to such a wide and dynamic portfolio and are already working towards making even more titles available soon.”
The post SYNOT Games Partners with WIN2 appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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