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Betsson, bet365 and Betradar celebrate triple successes at SBC Awards 2021
Betsson Group, bet365, Evolution, Betradar and GoldenRace were among the 34 companies to celebrate victories at last night’s SBC Awards 2021 ceremony at Evolution London.
Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the SBC awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, affiliates and suppliers.
The glittering ceremony culminated in bet365 extending its dominance in the Sportsbook of the Year category by being named winner for the eighth consecutive time, having earlier collected the Best Affiliate Programme and Best Mobile Operator App prizes.
Betsson Group also scored a hat-trick of successes, landing the coveted Casino Operator of the Year title, along with the Socially Responsible Sportsbook and, for its RaceBets brand, the Racing Sportsbook trophies.
Joining the big brand operators in achieving three successes was Betradar, with victories in the Platform Provider of the Year, Live Streaming Product / Supplier, and Sports Data Product categories.
Golden Race doubled up with wins in the Land-Based Betting & Gaming Product and Virtual Sports Supplier categories, while Evolution enjoyed twin triumphs as it picked up the Innovation in Casino Entertainment and Live Casino Supplier gongs.
The event also honoured some of the CEOs who have been integral to the continuing success of the industry throughout the turbulent conditions of the past 12 months. Yolo Group’s Maarja Pärt, Sportradar’s Carsten Koerl, and Evoplay’s Ivan Kravchuk were presented with Leader of the Year awards.
Andrew McCarron, Managing Director at SBC, said: “Huge congratulations to all the winners selected by our independent judging panels. We had our largest ever number of entries this year and the overall quality highlighted that betting and gaming remains one of the world’s most forward-thinking industries.
“To succeed against that standard of competition required a truly outstanding performance and that is what the judges identified in every single winner. From operational excellence and outstanding commitment to customer service through to exceptional innovation and creativity in product development, all the SBC Awards winners demonstrated something special over the past year.”
The victors in the operator section of the awards also included Ladbrokes (Football Sportsbook of the Year), Betway Group (Esports Operator of the Year), Kaizen Gaming (Marketing Campaign of the Year) and 1xBet (Sponsorship of the Year).
Mr Green took the prize for Socially Responsible Casino of the Year, while Karamba landed the Innovation in Casino & Gaming Entertainment prize and Hero Gaming collected the Employer of the Year trophy.
In addition to recognising the achievements of the big names in the industry, the SBC Awards honoured some of the best challenger brands. The Rising Star prizes were presented to Virgin Bet (Sports Betting), Glitnor Group (Casino), Sports IQ Analytics (Sports Betting Innovation / Software) and Swintt (Casino Innovation / Software).
The affiliates section saw Better Collective named Sports Affiliate of the Year and Catena Media secure the equivalent Casino award, while Raketech Group triumphed in the Affiliate Product Innovation category.
In the supplier section of the awards, the fiercely contested Casino / Slots Developer of the Year title went to Pragmatic Play, while Mindway AI won Industry Innovation of the Year.
Pronet Gaming was named Sportsbook Supplier of the Year, Genius Sports collected the Living Betting Product prize, Highlight Games triumphed in the Virtual Sports Innovation category and Pinnacle Solution celebrated the Esports Supplier of the Year title.
There were also victories for Optimove (Acquisition & Retention Partner), Shape Games (Innovation in Mobile), Square in the Air (Marketing & Services Provider of the Year), BetConstruct (Multi-Channel Supplier) and White Hat Gaming (White Label Supplier).
Trustly was awarded the Payment Solution of the Year title, while Nuvei triumphed in the Payment Innovation category, 1account took the Fraud & Compliance Solution honour and OKTO won the Mobile Payment Solution trophy.
McCarron added: “The ceremony was a great night, with the awards, entertainment and hospitality combining to make it a fantastic end-of-year celebration for the betting and gaming industry.
“Events like this are made possible by the ongoing support of our sponsors and partners, so I’d like to thank BetConstruct, Kaizen Gaming, Digitain and GoldenRace for being headline sponsors for the SBC Awards and all the other companies that we continue to work with. And a special mention to our own SBC team who have done a phenomenal job over a very difficult year.”
The SBC Awards 2022 will move to Spain and are scheduled to take place on 22 September, the final day of SBC Summit Barcelona, the global betting and igaming conference and exhibition.
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8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers
Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.
Partnering for Scale: Why AskGamblers Chose N1 Partners
Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets.
When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:
“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.
Driving SEO Traffic: The AskGamblers Formula
The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.
“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.
Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo
When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance.
As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.
Leaderboard Mindset: Motivation, Competition & Expectations
AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale.
As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.
Beyond Traffic: What Success Looks Like
If AskGamblers wins the helicopter, the vision is as bold as it is fun.
“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.
Such an approach shows that this is about partnership, performance, and flair — not just metrics.
The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.
Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!
Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.
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Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!
The race for the grand prize of N1 Puzzle Promo – a real Robinson R22 Beta II helicopter – is entering the final stretch! Just two months left until the promo ends on December 31, and only two weeks to earn extra puzzle pieces and get a chance to win the exclusive “Pilot Course” VR set by completing special missions.
Deadline: November 15
How to join the final challenge and get +3 bonus puzzles (+ an automatic entry into the VR set draw):
- Be an active participant of N1 Puzzle Promo and earn at least one puzzle for your traffic.
- Share positive feedback about your experience with N1 Partners on four platforms:
- Follow N1 Partners on social media:
- Complete a short N1 Partners feedback survey.
What’s inside the “Pilot Course” VR set:
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Time is running out – this is your moment to break into the leaderboard and boost your chances to take home the helicopter!
Don’t wait – complete your special missions before November 15 and get closer to the sky.
Find full details on our official website.
Be number one with N1!
Best Payment Provider
ZettaOnline Wins “Best Payment Provider” at EiGE Awards 2025 During the European Gaming Congress in Warsaw
Reading Time: 2 minutes
ZettaOnline has been named Best Payment Provider at the EiGE Awards 2025, held during the European Gaming Congress (EGC) in Warsaw, Poland on 30-31 October.
Organized by Hipther, the awards honor excellence and innovation across the gaming and fintech ecosystem. The “Best Payment Provider” title recognizes the company that delivers secure, fast, and friction-free transaction solutions, setting new benchmarks for reliability and customer experience in iGaming.
This distinction marks ZettaOnline’s second major recognition in 2025 in the same category, reinforcing its position as a trusted fintech partner for regulated gaming operators.
“Receiving this award at such a renowned industry event is an incredible honor and a reflection of our team’s focus on strategic advancement, compliance, and client success,” said Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, who accepted the award on behalf of the company.
In addition to the company’s success, Milena Tsankarska had received individual nominations in two categories: iGaming Leader of the Year, celebrating vision and leadership in the industry, and iGaming Influencer of the Year, honoring individuals whose insights and impact help shape the gaming community.
At the European Gaming Congress, Tsankarska also joined the panel “Beyond the Booth: Strategic Event Preparation in B2B PR, Marketing & BizDev,” where she discussed the evolving role of communication in a data-driven era. Her key message highlighted the importance of aligning research, audience understanding, and business goals to create marketing that resonates and drives measurable outcomes.
“We value this event because it allows us to create a network of long-term partners. It’s great to see the potential of the gaming industry showcased by a diverse range of companies and ideas,” said Tsankarska. “We’re thankful to the Hipther team for recognizing our work and for creating spaces that foster real collaboration and progress across the sector.”
ZettaOnline continues to strengthen its position within the fintech and gaming ecosystems, delivering tailored solutions that combine technology, compliance, and security across multiple regulated markets. The company’s expertise spans online payments, cyber security, cloud services, certification, IT infrastructure, software development, server and system administration, and technical compliance, ensuring every partner receives a holistic approach to operational excellence. With a focus on speed, reliability, and intelligent scalability, ZettaOnline empowers businesses to navigate complex financial and technological environments with confidence and clarity.
The post ZettaOnline Wins “Best Payment Provider” at EiGE Awards 2025 During the European Gaming Congress in Warsaw appeared first on European Gaming Industry News.
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