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Pronet Gaming’s growth strategy leaps forward

Published

4 years ago

December 13, 2021

George Miller

Reading Time: 3 minutes

Progressive provider sees massive gains in regulated markets

Platform specialist Pronet Gaming is significantly ahead of its three-year growth plan after just 18 months, according to CEO Alex Leese.

The progressive provider’s platform solutions are increasingly popular across global markets, including Africa and LatAm, and have delivered a two-fold rise in turnover.

Its esports and virtual sports product lines have exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar.

Pronet Gaming has signed over 35 new clients in the past 18 months since Leese kick-started the plan for the company’s new owners.

A cornerstone of his plan of action was the release of a number of industry-first features, including Fastbet, which has helped to maximise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

As well as this, its Popular Bets and Popular Events widget automatically displays the bets and events that are most popular in a jurisdiction, refreshing every five minutes – an innovation that has seen massive uptake since its release in October.

By offering an entirely modular system, Pronet Gaming’s clients have been able to cherry-pick the sports betting features that suit their unique needs in regulated markets, allowing them to create fine-tuned experiences for their audience that increase revenues while retaining and engaging players.

Their focus on customisation, speed-to-market and product innovation has also led to a string of industry awards recognising Pronet Gaming this year, including the Gaming Intelligence Awards, EGR B2B Awards and Starlet Awards, as well as being shortlisted for the upcoming SBC Awards and Global Gaming Awards.

Alex Leese, CEO of Pronet Gaming, said: “Operating in all the right regulated markets is really paying off. It’s always great to be on track, but being so far ahead of the game is significantly more satisfying, particularly considering the challenges we’ve faced during this time.

“This degree of growth in such a short space of time is even more than we had hoped for, but we are not slowing down any time soon. We will continue to see that our partners receive a first-class product.”

Ioannis Skoulides, Pronet Gaming’s Chairman, said: “We have seen a great deal of change globally over the past two years, but since taking over Pronet Gaming in 2019 we have seen unparalleled growth and thus the decision to appoint Alex as CEO has proven to be a resoundingly positive one.

“That has been exemplified not only our by growth over the past 18 months, but also by Pronet Gaming’s nomination for three categories in the upcoming SBC awards as well as our expansion into so many new markets.”

Bobby Longhurst, Pronet Gaming’s CCO, said: “These are hugely positive results, but our success story has only just begun. We are excited to build upon the momentum we have generated by continuing our expansion plans and stretching our international footprint even further into more regulated markets.

“The next big step will be attending ICE 2022, where our stand will be three times bigger than our inaugural one in 2020.”

Pronet Gaming now boasts 6,500 of the world’s best games from more than 90 providers and its sportsbook solution provides over 55,000 in-play events every month and more than 500,000 pre-match events a year across more than 1,500 betting markets, with a daily bet count exceeding 20,000,000.

Key to this rapid growth has been the company’s portfolio offering end-users with thousands of betting opportunities across more than 35,000 live events in more than 65 sports, with its live horse racing solution being the latest.

Akshat Rathee

Indian Esports 2026: Strategic Growth and the Asian Games Milestone

Published

1 hour ago

January 6, 2026

Wladimir P.

indian-esports-2026:-strategic-growth-and-the-asian-games-milestone

The Indian esports landscape is transitioning from a period of rapid “spectacle” growth to a phase defined by lasting institutional structure. Following the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2026 is set to be the year where regulatory clarity, international competition, and domestic grassroots development converge.

The Impact of PROGA: Policy into Practice

The Promotion and Regulation of Online Gaming Act (PROGA), signed into law in August 2025, has officially moved from policy to practice. Its primary contribution to 2026 is the explicit separation of esports from money-based gaming.

Legitimacy: By categorizing esports as a legitimate competitive pursuit, PROGA has unlocked state-level adoption and cleared the way for schools and colleges to integrate gaming into their sports frameworks.
Commercial Confidence: With a clear regulatory environment, brands in sectors like FMCG, automotive, and BFSI are now viewing esports as a stable, long-term youth engagement platform rather than a risky experiment.
Athlete Pathways: PROGA facilitates the creation of standardized national registries for athletes, ensuring that competitive integrity is maintained across grassroots and professional tiers.

The Asian Games 2026: A Global Stage

The Asian Games 2026 in Aichi and Nagoya, Japan, serves as the most critical milestone for the ecosystem this year.

Medal Status: Esports will feature as a full medal event with 11 confirmed titles, including League of Legends, PUBG Mobile (Asian Games Version), and Pokémon UNITE.
Indian Prospects: India’s best historical result (quarter-finals in League of Legends at Hangzhou) has set a high bar. For 2026, the focus has shifted toward high-performance training camps and long-term athlete mentorship to secure a podium finish.
Multi-Sport Integration: Participation alongside traditional athletes reinforces the narrative that esports is a viable professional career, further encouraging government investment through schemes like Khelo India.

Market Evolution and Key Trends

The Indian gaming market is projected to reach approximately $5.02 billion in 2026, driven by a massive player base exceeding 500 million gamers.

Trend	Impact in 2026
Mobile Dominance	Over 95% of the market remains mobile-first, fueled by 5G expansion and affordable hardware.
Beyond BGMI	2026 is seeing a push to diversify the market into fighting games, sports simulations, and PC titles to avoid “one-title dependency.”
Monetization Shift	Revenue is shifting from pure advertising toward battle passes, subscription models, and in-game progression.
Tier II & III Growth	Most new user acquisition is coming from smaller cities, demanding more vernacular and localized content.

The post Indian Esports 2026: Strategic Growth and the Asian Games Milestone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bison Strike

ENJOY Boosts Global Distribution with Strategic EveryMatrix Deal

Published

1 hour ago

January 6, 2026

Wladimir P.

enjoy-boosts-global-distribution-with-strategic-everymatrix-deal

ENJOY, the fast-rising iGaming content developer, has secured a significant distribution agreement with EveryMatrix. The deal will see ENJOY’s full suite of video slots and next-generation live casino game shows integrated into the SlotMatrix aggregation platform, making them available to an expansive network of tier-one global operators.

This partnership marks a critical milestone for ENJOY as it enters its primary phase of commercial expansion. By joining the SlotMatrix ecosystem—one of the industry’s largest content hubs—ENJOY gains immediate access to regulated markets worldwide and a streamlined path to brand visibility.

Bison Strike and Innovation in the Spotlight

The integration includes ENJOY’s most recent flagship launch, Bison Strike, alongside a curated library of high-performing titles. ENJOY is carving out a reputation for “indie-style” creative flair combined with technical reliability, focusing on two core verticals:

Video Slots: High-volatility titles with immersive storytelling and meticulously crafted art.
Live Game Shows: 24/7 interactive experiences streamed from a purpose-built studio, designed to drive player retention through next-gen engagement mechanics.

Leadership Insights on Global Scalability

The agreement follows a string of successful partnerships for ENJOY, which has already established links with platforms like SoftGamings and Gamingtec under the leadership of its new CCO.

“This partnership with EveryMatrix gives us a launchpad that, as a newcomer, we are privileged to access,” said Christos Zoulianitis, Chief Commercial Officer at ENJOY. “EveryMatrix’s reputation as a trusted aggregator and its global distribution power allow us to accelerate our growth significantly. We’re bringing fresh ideas to both the slots and live casino verticals, and EveryMatrix gives us the reach to put that innovation in front of the right operators immediately.”

Bjorn Sjoberg, CCO at SlotMatrix, added: “ENJOY has shown real ambition and creative flair with its early releases. Our mission is to connect high-quality, forward-thinking studios with operators who value fresh content, and ENJOY fits that brief perfectly.”

The post ENJOY Boosts Global Distribution with Strategic EveryMatrix Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blask Index

Saudi Arabia, Greece, and the Philippines Lead iGaming’s Rising Markets in 2025

Published

1 hour ago

January 6, 2026

Wladimir P.

saudi-arabia,-greece,-and-the-philippines-lead-igaming’s-rising-markets-in-2025

Saudi Arabia, Greece, and the Philippines have emerged as the most significant rising markets of 2025, according to a comprehensive year-end analysis from the market intelligence ecosystem Blask.

The findings are based on the proprietary Blask Index, a real-time tracking tool that monitors player attention and search volumes across 107 countries. While established markets like the United Kingdom maintained the top spots, these three jurisdictions saw the most aggressive climbs in global rankings.

2025 Market Movers: The Biggest Climbers

The global iGaming landscape experienced a shift in 2025 as emerging interest in the Middle East and regulatory overhauls in Asia-Pacific redirected player attention.

Market	Index Rank Change	2025 Position	Key Growth Driver
Saudi Arabia	+9 Places	20th	High youth demographics & digital adoption
Philippines	+4 Places	12th	New PAGCOR B2B licensing framework
Greece	+4 Places	17th	Robust online growth from operators like OPAP

Saudi Arabia: The Surprise Performer

Saudi Arabia was the year’s most improved market, breaking into the Global Top 20 for the first time. Despite strict local prohibitions, the market saw a sharp uptick in interest driven by a young, mobile-first population (over 70% under age 35) and a massive shift toward digital entertainment under the Vision 2030 initiative. The growth reflects an “underground” surge in demand typically seen in restricted but hyper-connected markets.

Philippines: Regulatory Modernization

The Philippines climbed to 12th place, fueled by the PAGCOR (Philippine Amusement and Gaming Corporation) decision to formalize the iGaming supply chain. The introduction of the B2B Accreditation Framework in October 2025 forced game developers, aggregators, and payment providers to undergo formal probity checks, bringing the region in line with mature jurisdictions like the UK and Ontario.

Greece: Digital Transition

Greece’s ascent to 17th place was largely attributed to the performance of its largest operator, OPAP. The company reported double-digit growth in its iGaming and sports betting divisions throughout 2025, with online GGR surging nearly 20% in the first half of the year. This success underscores the Greek market’s successful transition from a retail-heavy model to a digital-first ecosystem.

“The global iGaming landscape is shifting faster than ever,” said Max Tesla, CEO and co-founder of Blask. “Operators that can spot emerging trends early, and understand what is actually driving interest on the ground, are far better positioned to capture new growth opportunities as they appear.”

The post Saudi Arabia, Greece, and the Philippines Lead iGaming’s Rising Markets in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.