EXTENDED PARTNERSHIP WILL BRING BOXING FANS BEHIND THE SCENES OF BLOCKBUSTER BOUTS

• FDJ United & Queensberry Promotions expand their long-term partnership
• The ‘UNIBET Lowdown’ digital series returns for exclusive interviews and insights
• Previous exclusives from Frank Warren, Daniel Dubois, Anthony Yarde & Ryan Garner
• Frank Warren: “UNIBET is the place to be when it comes to digital series for boxing fans everywhere”
• FDJ United, whose brands include UNIBET & 32Red, are Europe’s leading betting and gaming operators

Frank Warren’s Queensberry Promotions and long-term sponsors FDJ United, whose brands include UNIBET and 32Red, are renewing their partnership. The news further cements FDJ United’s commitment to the growth of boxing and will see fight fans go behind the scenes of some of Queensberry’s premium UK fights.

Frank Warren, Founder and Promoter, Queensberry Promotions, said: “We are very happy to be renewing our partnership with UNIBET just before we enter into a sequence of blockbuster fights and shows. I’ve been involved in this sport for many, many years and the way people interact with boxing has changed beyond recognition.

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“Here at Queensberry, we are certain this partnership will make sure these developments continue in the right direction, giving boxing fans unique access to the fighters and making them feel closer to the action. UNIBET is the place to be when it comes to digital series for boxing fans everywhere, so we are delighted to continue this collaboration.”

When boxing returns to UK soil for the British & Commonwealth Championship fight between Jack Rafferty and Mark Chamberlain on Saturday 23^rd August, UNIBET will help to bring boxing fans closer to the action with the return of their ‘UNIBET Lowdown’ digital series. Kickstarting with an exclusive interview from Josh Taylor, fans will be given a special preview of what is set to be an incredible fight and build further excitement for Fight Week.

The series will bring you along for the build-up to Fight Week, giving you unprecedented access. From specially crafted shows, exclusive interviews, to the final press conference and weigh-in, you will see your favourite boxers like you’ve never seen them before.

Sam Mead, General Manager UK, FDJ United said: “We are absolutely delighted to be continuing our partnership with Queensberry Promotions. Our relationship dates back nearly a decade, to 2016, and has helped to showcase our UNIBET-sponsored content alongside some of the most iconic nights in boxing history. Along with Queensberry, we share a similar ethos in delivering a customer-first approach –  using the ever-growing medium of digital content to be innovative and engage existing and attract new fans. For the upcoming season, we aim to take our content even further – giving access that overtakes our previous offerings and gets fans even closer to the action”

Strategic sports marketing consultancy Strive Sponsorship has announced a new partnership between SBK, the challenger sportsbook app powered by the Smarkets exchange, and Dundalk FC, one of Ireland’s most decorated football clubs.

The multi-year agreement marks SBK’s first foray into Irish football and comes as the League of Ireland experiences record growth, with rising attendances, investment, and increased media attention. Dundalk currently sit top of the League of Ireland First Division, pushing for a return to the Premier Division and building on a legacy that includes multiple league titles and European football campaigns.

As part of the partnership, SBK branding will feature across matchday and digital assets, and the two parties will collaborate on fan-focused initiatives throughout the season.

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“We’re proud to help SBK expand into one of Europe’s fastest-growing football markets,” said Malph Minns, Managing Director at Strive Sponsorship.

“Dundalk and SBK are both challenger brands with strong ambitions. This partnership is rooted in shared values, growth potential, and the desire to do things differently. The League of Ireland is a sleeping giant, and forward-thinking brands are starting to recognise the opportunity. We’re excited to play a part in bringing that vision to life.”

The deal extends SBK’s growing football sponsorship portfolio and continues Strive’s work supporting the brand’s data-led strategy for market entry, fan engagement, and long-term brand building across the UK and now Ireland.

Adam Baylis, Marketing Director at SBK, said: “We couldn’t be more excited to stand alongside Dundalk FC as partners this season. SBK are proud to back the Lilywhites and be part of this exciting journey back to the Premier Division!”

Nita Whelan, Head of Operations at Dundalk FC, said: “We’re delighted to welcome SBK to Dundalk FC. While SBK operates in the betting space, what stands out is their tech-first approach, focused on fairness and responsibility. It’s encouraging to align with a brand that’s pushing for better standards across the industry while also backing clubs like ours.”

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Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is setting the industry alight once again with the launch of Phoenix, a brand-new menu upgrade that transforms content delivery – and does it entirely remotely.

Following the success of last year’s Pulse to Premium menu rollout, which introduced a totally redesigned user interface and game library across GamePro cabinets, Reflex is now taking the next leap forward with the evolution of its Evo menu into Phoenix.

But this time, operators won’t need to book site visits or schedule downtime. In a true industry first, the entire Phoenix upgrade will be delivered over the air via Reflex’s proprietary Slingshot 3 system. It’s a seamless switch, no engineers, no hard drive swaps and no interruption to trading.

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When machines power up, Phoenix will simply be there, fully installed and ready to go.

This bold new menu builds on the foundations of Premium but adds an extra layer of innovation and visual impact. Players will instantly notice the striking new interface, featuring a flaming orange and red colour palette, red edge-lit LED integration and intuitive scroll functionality designed to spark curiosity and ignite session starts.

The menu will feature a curated “shop window” of 18 proven titles, including Gold Knight, Lucky Gems and the top title Big Game Fishing with the Gamble+ feature, giving operators a fresh and exciting mix to drive cashbox performance.

The Phoenix upgrade will roll out automatically across all existing Evo menus on the cabinets including Game Master, Game Master 2, DigiSlots, Atom, Genie and Chrome Stars cabinets. New and pre-loved Game Master 2 units sold from July will also feature matching door and input panel livery, completing the Phoenix rebrand from top to bottom.

The strategy reflects Reflex’s commitment to continuous improvement across its product portfolio. The Premium menu upgrade saw an average 20% uplift in cashbox performance, and with Phoenix, Reflex is extending this proven approach across its estate – this time with zero operator intervention required.

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Quentin Stott, Managing Director at Reflex Gaming, said: “Phoenix is a genuine game-changer. For the first time, we’re delivering a full menu upgrade remotely: no engineers, no site visits and no downtime. It’s seamless for the operator and delivers maximum impact.”