Press Releases
The European Gaming Quarterly Meetups are a total success for the industry, what to expect in 2022
The European Gaming Quarterly Meetups will continue their journey in 2022 by adding some in-person gatherings hosted in Berlin and Milan.
The European Gaming Quarterly Meetups have proved to be of huge success for the gaming and gambling industry in Europe and the series will receive an upgrade in 2022.
Launched in 2021, the quarterly meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during the year.
In 2022, the team will add the in-person networking option for those interested in attending physical events. The calendar will once again feature 4 editions out of which two will be hybrid and two will only be available in the virtual format.
Q1, Q4 – virtual format only
The first and last Quarterly Meetup (Q1 and Q4) of 2022 will only be available in the virtual format and additionally accessed in the hiptherverse.
The dates are the virtual meetups are the following:
- European Gaming Q1 Meetup – 15 February
- European Gaming Q4 Meetup – 10 November (part of HIPTHER FESTIVAL ’22)
You can register here for free to receive updates about the speaker lineup and agenda.
Q2 (Berlin), Q3 (Milan) – Hybrid meetups
The hybrid editions will give the opportunity for participants to enjoy an in-person networking event while also having access to the panel discussions about the burning topics.
The first hybrid quarterly meetup will be held in Berlin on 2 June and will focus on the main topics of Q2 with a special emphasis on the German market and the D-A-CH region.
The second hybrid meetup will be held in Milan on 6 September and will focus on the main topics of Q3 with a special emphasis on the Italian market and Mediterranean region (Spain, Portugal, Greece, and Cyprus).
The hybrid meetups are limited to 75 participants and are attended by C-level executives, government officials, and key industry experts.
For more details, please register your interest here and get notifications when in-person tickets are available.
“We are always very careful when hosting our events in order to ensure the best possible comfort, safety, and experience of our speaker and conference participants. We now have the opportunity to create something more sustainable when it comes to boutique-style conferences that have an even more powerful impact on the regions in which we are active. Besides our traditional conferences, the quarterly meetups have proved to be of great success for keeping up to date with what is happening in the industry at different periods of the year. This is what we will keep doing in 2022 and beyond while adding some innovative ways to help businesses grow and network with like-minded peers” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.
Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas and the team is excited to invite interested parties to review their android news app on the Play Store.
To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf
For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]
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Conferences
HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students
“Over the past decade, this industry has grown because knowledge was shared, doors were opened, and people took the time to give back,” said Zoltan Tundik, Co-Founder and Head of Business at HIPTHER. “With the HIPTHER Prague Summit 2026, we’re deliberately removing barriers to access. Whether you’re an operator, an affiliate, a startup founder, or a student taking your first steps, the future of this industry is stronger when everyone has a seat at the table.”
A Summit Built on Substance
The HIPTHER Prague Summit 2026 features:
- Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
- A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
- In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
- A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics
Who Can Apply for a Free Ticket
The No-Limit Free Tickets initiative is open to:
- iGaming Operators
- Affiliates
- Startups
- Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation
Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.
How to Claim a Free Pass
Eligible participants can request their free delegate pass by emailing:
Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.
About HIPTHER
HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.
More information: hipther.com/events
The post HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming
Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”
Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”
The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Smart Director of Product Gaming at AppsFlyer
AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out
State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition
AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.
In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.
“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”
Additional key insights from the State of Gaming for Marketers 2026
- Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.
Methodology
AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.
The full report is available at: appsflyer.com/resources/reports/gaming-marketers/
The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.
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