Anthony Werkman CEO of Betway

Betway add The Rio Open to their burgeoning tennis portfolio

Published

3 years ago

November 25, 2021

Today, leading global online betting and gaming brand Betway has announced their sponsorship of The Rio Open.

The deal for the 2022 and 2023 editions sees the Super Group owned brand become a premium betting partner, with the agreement including association rights as well as prominent courtside branding across all match courts.

Betway will also be integrated into the tournament’s social media and digital channels, with the brand and the event promising to produce engaging content for all tennis fans.

The Rio Open presented by Claro is held on eight clay courts at the 6,200-seat Stadium, Jockey Club Brasileiro, and has been won by some of the sport’s biggest names since its inception in 2014 including Rafael Nadal, David Ferrer and most recently Cristian Garin.

European Gaming Congress 2024 (Warsaw, Poland)

The Rio Open is the only ATP Tour 500 event in South America and the only ATP Tour event in Brazil.

Anthony Werkman, CEO of Betway, said: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to become a premium partner of The Rio Open, Brazil’s only ATP Tour event.”The tournament is always contested by the sport’s top talent and having an association with it marks another proud moment for the Betway brand.”

Marcia Casz, Director of Rio Open, said: “It is a pleasure to have a brand as big as Betway in the Rio Open portfolio.

“We are very successful in having one of the leaders in its segment as a partner in the largest tennis event in Latin America and we hope to maintain a partnership for many years to come.”

Anthony Werkman CEO of Betway

Super Group-owned Betway Brand Live in Arizona

Published

3 years ago

March 9, 2022

GamingAmericas.com

Leading global online betting and gaming brand Betway has gone live with a Sportsbook product in the state of Arizona via Digital Gaming Corporation (DGC) and their market access partner the San Juan Southern Paiute Tribe.

The Betway brand has a recognised sponsorship portfolio around the world and in the past year they have become significant supporters of sports teams and leagues in the U.S.

Betway are currently partners of eight NBA sides, three hockey sides as well as supporting both the NHL and the Stanley Cup.

Betway has continued the expansion of its global footprint in 2021. The brand is now live in six U.S. states through DGC, with more planned throughout 2022. DGC having secured market access in up to an initial 12 states. Subject to regulatory approval, it is anticipated that DGC will become a part of Super Group later this year.

Anthony Werkman, CEO of Betway said:

“We’re proud to see the growth of the Betway brand in the U.S. and it’s great to see that the sportsbook product has now gone live in a sixth state”.

Anthony Werkman CEO of Betway

Super Group’s Betway announce partnership with NBA’s Milwaukee Bucks

Published

3 years ago

February 10, 2022

GamingAmericas.com

Leading global online betting and gaming brand Betway has announced a multi-year partnership with Milwaukee Bucks, becoming their Official Gaming Partner.

As part of the partnership, Betway will receive in-arena branding throughout Fiserv Forum and on Bucks digital assets as part of the Betway Game Rewind; a feature that highlights the Bucks’ last matchup against their current opponent across their popular social media channels.

Betway have a growing presence in North America and will now partner nine NBA sides.

Anthony Werkman, CEO of Betway, said:

“Adding to our already impressive portfolio in the NBA, we’re very happy to welcome Milwaukee Bucks to our family of partners.

“The Bucks are having a great season in the NBA and we’re looking forward to sharing the thrill of their successes together.”

Bucks Chief Business Development & Strategy Officer Matt Pazaras, said:

“We’re thrilled to partner with Betway and bring their world-class brand to Bucks fans.

“Betway has been a fantastic partner to work with from the start and we look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”

1190 Sports

Super Group owned Betway signs deals with five Chilean football clubs

Published

3 years ago

February 4, 2022

GamingAmericas.com

Today, leading global online betting and gaming brand Betway has announced deals to become the Official Premium Partner of five football clubs in the Chilean First Division. The sides are Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense.

The deal was brokered by 1190 Sports; a global company dedicated to the management and sale of sports, broadcast and image rights.

The initial two-year agreements are the Super Group owned brand’s first in Chile and gives them wide-spread visibility as their branding will be seen on each of the first team home and away playing and training kits.

Betway branding will also be visible on the perimeter boards around each of the partnered clubs home stadiums and training facilities, with the brand’s logo also appearing on the backdrops for press conferences and media interviews.

Within the sponsorships, Betway will also work closely with each of the five clubs to enhance the customer and fan experience, by creating and delivering exclusive content on their websites and across all social media platforms, creating fan zones and building activations at each of the stadiums, with the goal of bringing fans closer to the action than ever before.

Anthony Werkman, CEO of Betway, said:

“It’s a proud moment for us as we sign our first agreements in Chile with five fantastic football clubs in the First Division.

“The deals give us a great opportunity to showcase our products through the extensive list of both branding and activation rights that are included.

“We’re looking forward to working closely with each our new five partnered clubs off the pitch, and we wish them all success on the pitch this season and beyond.”

Hernan Donnari, CEO & Co-Founder of 1190 Sports, said:

“We welcome Betway to Chilean football, the cradle of athletes of international relevance.

“We are very excited and grateful for the trust and support of Betway.

“Alliances such as this one reaffirms the great interest of the brands in accompanying the growth process of football in Chile.”