Greece
OPAP LAUNCHES INSPIRED’S AWARD-WINNING VIRTUALS ONLINE

Inspired Entertainment, Inc. is proud to announce that it has taken its long-standing relationship with leading Greek betting and lottery operator OPAP S.A. to the next stage with the launch of Inspired Virtuals Plug & Play (“VPP”) to OPAP’s pamestoixima.gr site. This agreement will allow customers in the Greek market to experience VPP with access to 14 channels of Inspired’s award-winning Virtual Sports games including Soccer, Soccer Matchday, Basketball, and Horse Racing products delivered online and on mobile devices.
OPAP and Inspired have worked together since 2017, with Inspired being the sole supplier of Virtual products and services across OPAP’s entire retail estate. V-Play Basketball, which includes Euro League and Greek League Basketball, joined V-Play Soccer 3.0 and Soccer Matchday as the third channel of Virtual Sports within OPAP retail venues in 2020. These products will now be available to OPAP’s online player base.
V-Play Plug & Play
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CT Interactive
CT Interactive Goes Live on Novibet Greece

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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.
This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.
“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.
Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.
With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.
The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.
Athens
BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
Greece
Spinmatic plays big in Greece with Pamestoixima

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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is thrilled to announce a landmark partnership with OPAP and their flagship digital brand Pamestoixima, marking an incredible step forward in one of Europe’s hottest regulated markets – where we’ve already been making a strong impact.
With over 60 years of history, OPAP is one of the most established names in Europe. Through Pamestoixima, its renowned digital platform, OPAP has earned the trust of millions of players thanks to its reliability, cutting-edge features and strong commitment to responsible gaming. Basically: if you play in Greece, you know Pamestoixima.
So it was only natural for Spinmatic to join them. After months of building momentum in Greece with several operators, our top-performing games have now found their place at Pamestoixima.
“Partnering with OPAP and its brand Pamestoixima is not just a milestone for Spinmatic – it is a turning point for the Greek online gaming market. Together with the OPAP casino team, we are building a synergy that combines Spinmatic’s innovative, high-performing content with OPAP’s unrivalled market leadership and player trust. This is more than a go-live: it is the foundation of a shared journey, where both teams work as one to deliver excitement, responsible content and real value to the Greek gaming ecosystem.” Vassileios Efthymiou, Softquo’s Country Director for Greece.
IRRESISTIBLE CONTENT
This partnership is a powerful validation of our content and a unique opportunity to grow alongside one of Europe’s most influential operators. It places Spinmatic at the heart of Greece’s vibrant online gaming ecosystem, allowing us to strengthen our presence.
“This partnership with OPAP/Pamestoixima is a true validation of our strategic focus on delivering top-performing content tailored to local markets. We are confident that our locally-focused games, combined with OPAP/Pamestoixima’s unparalleled market leadership, will ensure a long-term winning experience for players. We are incredibly excited about the journey ahead.” Norbert Mathies, Spinmatic’s Managing Director.
So, what’s hitting Pamestoixima? Spinmatic’s hottest titles have finally joined one of the country’s biggest platforms. Think thrilling adventures, creative twists and non-stop entertainment – the kind of games already keeping players hooked elsewhere. Now it’s Pamestoixima’s turn.
The post Spinmatic plays big in Greece with Pamestoixima appeared first on European Gaming Industry News.
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