Canada
FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions
- Genius Sports to provide official sportsbook, media content and NFL advertising inventory
- FanDuel designates Genius Sports as a preferred programmatic marketing partner
- FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
- Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech
Genius Sports Limited today announced a new agreement with FanDuel Group to provide a range of official NFL data, content, media products and trading services.
In April 2021, FanDuel was selected as one of the NFL’s official sports betting partners. In the same period, Genius Sports became the league’s exclusive live streaming partner and distributor of real-time official play-by-play statistics, providing sportsbook partners including FanDuel with access to the NFL’s proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
FanDuel, America’s #1 sportsbook and the largest mobile betting operator in the U.S., will implement Genius Sports’ NFL offering. Genius Sports represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets alongside the NFL’s official data feeds, will create value for FanDuel across the full player lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.
Alongside NFL content exclusive to Genius Sports, FanDuel will also have access to Genius Sports’ official data-powered in-play content and live trading solutions across multiple sports and thousands of live events. Genius Sports has exclusive official data partnerships with NASCAR, the English Premier League, LigaMX, Argentinian and Colombian soccer and hundreds of other leagues and federations worldwide.
“We are delighted to partner with FanDuel to help them create the most compelling and contextual sports betting experience possible,” said Mark Locke, CEO of Genius Sports. “With official data at its heart, this partnership enables FanDuel to better engage and monetize its customer base at every step of their journey. We couldn’t be more proud to be expanding our relationship with a clear giant of US sports betting in a way that entirely validates our long-held strategic vision.”
“We are always looking for ways to improve our product and the data opportunities gained via this agreement help FanDuel achieve that objective,” said Niall Connell, General Manager of FanDuel Group. “The new suite of offerings including official NFL data will enable us to better serve our customers and enhance America’s #1 Sportsbook.”
Powered by WPeMatico
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
Canada
Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
-
Brazil6 days ago
Push Gaming makes market entry with several operators in Brazil
-
Compliance Updates6 days ago
EGT Digital received a licence for operation in Sweden
-
Brazil6 days ago
Gaming Corps makes debut in regulated Brazil
-
Compliance Updates6 days ago
Delasport Obtains New Denmark License
-
BF Games5 days ago
BF Games Makes Strategic Entry into Brazilian Market
-
Canada5 days ago
Ottawa Black Bears Announce Partnership Deal with PowerPlay
-
Aviatrix6 days ago
Aviatrix’s LatAm expansion reaches Peru
-
Compliance Updates6 days ago
Altenar secures Danish B2B supplier licence