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BETER revamps as industry’s foremost provider of next-gen gaming

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Leading B2B supplier of sports, Esports and high-velocity gaming products to match demand for new era of betting

BETER, the industry’s leading provider of next-gen betting and gaming solutions has announced a significant overhaul of its brands and services as it prepares to attend ICE 2022 as the foremost supplier of future gaming products.

Already renowned across the industry as a leading supplier of data and content, used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, the company has now overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

The revamp follows a significant upgrade of its products and service provision, as it looks to position its offering as the world’s most comprehensive, catering to the high-velocity, fast-paced betting demanded by the new era of betting.

Offering superior margins across its services, the company will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals.

Each of its enhanced services has been designed with the next generation of player in mind, created specifically to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning.

In total, BETER’s revamped services will now encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.

The company also announced the launch of its Live Casino vertical in the first week of November, BETER Live. Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.

Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at BETER said:

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added:

“As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.

“Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”

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Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025

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Reinforcing the momentum of the latest evolution in gaming, Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), announced the blockbuster titles that will be part of the Games of the Future 2025 in Abu Dhabi, 18-23 December.

Merging the speed and power of traditional sport with the skill and drama of esports, the Games of the Future 2025 will showcase the pinnacle of phygital competition. Athletes and fans will experience a unique format that blends real-world challenges with some of the world’s most iconic video games across 11 disciplines.

Counter-Strike 2 , the legendary tactical shooter, will anchor the Phygital Shooter competition, where players’ precision, strategy, and teamwork will be tested under intense pressure. A global icon of competitive gaming, Counter-Strike 2 will ignite the tournament’s digital stage with its signature intensity and legacy of fast-paced action. Alongside it, Dota 2, the iconic multiplayer online battle arena, will challenge teams in the MOBAPC competition, to demonstrate tactical mastery and resilience showcasing why it remains one of the most enduring and respected esports titles of all time.

The global sensation, Fortnite, with its vast global community and culture-defining impact, will headline the Battle Royale discipline. Its dynamic blend of survival and high-intensity action ensures that Battle Royale will deliver edge-of-the-seat drama, where only one club will be left standing taking the crown. Fatal Fury: City of the Wolves, one of the most storied franchises in fighting game history, will add a different kind of spectacle, combining precision, reflexes, and tactical prowess to determine the ultimate champion during the digital phase of the Phygital Fighting competition.

Alongside these flagship titles, this year’s Phygital Football competition at the Games of the Future, will feature the high-intensity, next-generation football title of UFL. Adding to the excitement, 3on3 Freestyle will headline the Phygital Basketball discipline, bringing its trademark street-style flair and fast-paced play to the tournament. Together, these dynamic disciplines will fuse virtual gameplay with real-world action, as athletes transition seamlessly between digital matches and on-field challenges, delivering a fast-paced showcase of skill, strategy, and teamwork that redefines competition in for a phygital era.

“Having these iconic titles at the Games of the Future 2025 marks a defining moment for both gaming and sport. This is where elite athleticism meets the creativity and energy of competitive gaming to create something truly extraordinary, demonstrating that phygital sport isn’t just the next chapter, it’s the future of global competition,” said Nis Hatt, CEO of Phygital International.

By combining some of the most iconic and globally recognized video games with the energy of live athletic challenges, GOTF 2025 will deliver an unparalleled sporting spectacle. Taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 18-23 December, the world’s leading phygital sports tournament will unite the world’s top phygital athletes for six days of competition, innovation, and entertainment. Alongside the tournaments, fans can expect immersive VR experiences, cutting-edge sports technology, cultural showcases, and interactive fan zones designed to celebrate the fusion of physical and digital worlds and create an unmissable experience.

The post Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and More to Headline at the Games of the Future 2025 appeared first on European Gaming Industry News.

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DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics

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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.

Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.

With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.

“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.

“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.

The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.

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FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025

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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.

FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.

Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.

“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.

This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.

The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.

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