Latest News
SHAPE GAMES PARTNERS WITH VAIX TO INTEGRATE INNOVATIVE CUSTOMER ENGAGEMENT FRONT END WITH AI DRIVEN DATA PLATFORM FOR OPERATORS
Shape Games, the award-winning online gambling customer engagement platform, has partnered with leading AI and machine learning data company VAIX to bring an integrated product to online gambling providers, the companies announced today.
The companies are building upon their successful work with Danske Spil’s Oddset, transforming the Danish state operator into the country’s leading online sportsbook despite the introduction of licensed private competitors in 2012.
The agreement will see both companies working together to closely integrate their products for B2B customers in Europe and the United States.
Shape Games CEO Christian Risom said: “Shape and VAIX are very aligned in being a new breed of consumer technology vendor for the online gambling industry. Shape is expert in modern consumer apps and customer engagement, while VAIX is leading in the development using artificial intelligence and machine learning to deliver data insights and trends about customer behaviour. Together, we deliver a unique and integrated set of features for operators”.
VAIX CEO, Andreas Hartmann said: “We’re delighted to be working with Shape Games to improve the standards of igaming entertainment for every gamer, player and sports bettor. Our technology is specifically designed with the gaming industry in mind, meaning that whether improving CRM, fine tuning game offerings, making accurate CLV predictions or improving responsible gaming standards by more quickly highlighting at-risk gamers, our mission is to use AI to make igaming more player friendly, more sustainable and more responsible”.
VAIX, winner of EGR’s 2021 Data & AI Partner’s award, uses cutting edge AI and deep learning to deliver insights and trends about customer behaviour to optimise CRM, user acquisition and recommendations. Shape Games’ innovative front end software takes this data and transforms it into a fully realised, forward-thinking sportsbook or igaming app that delivers a truly personalized user experience for the customer.
Shape Games is leading the future of online gaming by building native, customisable apps designed with user experience at the heart of the design process. Shape brings decades of experience competing in consumer and entertainment apps to the online gaming industry which is increasingly facing competition for time-starved consumers. Shape’s customers applaud the company’s award winning personalised user interfaces that simplify and streamline their customers’ time, decisions, and ultimately make them feel like these brands know them better. Shape along with Danske Spil were named Best Native App at the EGR
Awards three consecutive years from 2018 to 2020, as well as Best Omnichannel Solution in 2020.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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