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Groove moves up in the world to continue global expansion with new international headquarters

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Aggregator and platform Groove, which has secured a position as one of the world’s top-performing iGaming businesses, has announced the opening of a new global HQ in the iconic Bet Aviel Tower in Ashkelon as part of a capacity-building exercise to drive continuing rapid growth. The company also has operations in Georgia, Ukraine and Malta, employing over 100 people, which will be run from the state-of-the-art tower.

This is a very visible statement by the aggregator that it means business. Bet Aviel Tower stands out not least due to the stunning views it showcases, reaching across the city to the sea, several miles from the prestigious office location. Moreover, the iconic building and its views can be enjoyed from anywhere within due to glass partitions and the fact that all deskspace is positioned in front of the panoramic windows overlooking the vista.

The expansion will support a growing team and allow for more comprehensive support in regulated markets. Groove will continue to build a global presence to better serve its operator cluster and provide world-class facilities for its team. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

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Groove’s aggregation platform provides a broad portfolio comprising thousands of games from respected international partners combined with pioneering backend tools for casino operators and is the content provider of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Quickfire, BetConstruct Evoplay Entertainment and Alea, amongst others.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue from GrooveOn, an easy-to-use multifunctional back-office, which powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Commenting on the move to the new HQ, Yahale Meltzer, COO at Groove said: “The tech talent in Israel is incredible and this new office provides current and new team members with access to world-class facilities, enabling them to better serve our operator cluster and liaise with our content partners. Our plan is to continue to grow and get closer to our operators with superior service and place our technology in the hands of many more iGaming companies. Working in an office like this is inspiring for the whole team and we look forward to significantly growing our business here over the next couple of years.”

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247Bet Is Here: Casimba Gaming Unveils New Sportsbook Brand

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Casimba Gaming is proud to announce the launch of 247Bet, a dynamic new sportsbook brand designed to deliver a cutting-edge, multi-channel betting experience.

Casimba Gaming is a leading B2C and B2B iGaming provider, powering more than 20 casino brands with a full-stack platform, including over 6,000 titles from 75+ providers.

Speaking on the launch of 247Bet, Chief Product Officer Jon Liska said, “Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever.”

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Initially launching under White Hat Gaming’s UKGC licence, 247Bet will cater to the UK market, with strategic plans to expand under the MGA licence to additional markets where Casimba Gaming already operates.

Liska adds, “With 247Bet, we wanted to build a brand that feels fresh, intuitive, and engaging from the very first tap. Our initial focus is the UK, but we will be looking to expand this to wider European markets, key Nordic Sports, principal North American and other global markets.”

Known for its global footprint and with an established integration with White Hat Gaming’s casino platform, Altenar’s platform will be used to power the sportsbook product. Altenar provides a robust solution, equipped with promotional tools and features for a market-leading betting site.

To enhance player engagement, 247Bet is also leveraging Smartico’s industry-leading gamification technology and CRM functionality and is working in partnership with NetRefer to build a high-performing affiliate programme as a key acquisition channel.

Dersim Sylwan, CEO of Casimba Gaming added, “The launch of 247Bet is a proud moment for Casimba Gaming and a natural next step in our evolution. This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”

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As part of the long-term strategy, Casimba Gaming is actively hiring a Sportsbook Product Manager to lead the brand’s promotional roadmap, content strategy, and overall performance.

To find out more, visit https://247bet.com/

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Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles

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Lim “Ulsan” Soo-hoon has claimed the TEKKEN 8 at EWC 25 crown having beaten Yoon “LowHigh” Sun-woong in a 5-2 grand final finish. His victory secures DN Freecs their first win at EWC 25 as he takes home $250,000 of the $1,000,000 prize pool.

Lim “Ulsan” Soo-hoon had a strong run at EWC 25, losing just one series against Kim “Kkokkoma” Mu-jong in the first match of the second phase. From that point on, however, he went unbeaten on his way to the grand final, even taking down Kim “Kkokkoma” Mu-jong for revenge on his way back from the lower bracket.

In the semifinals, Lim “Ulsan” Soo-hoon booked his place in the grand final with a 5-3 finish over Kim “CherryBerryMango” Jae-hyun, securing his second EWC TEKKEN 8 grand final in a row. Ulsan showcased his mastery of Dragunov throughout the grand final, setting the scene with a decisive victory in the first set, before taking the title in the seventh set with a 5-2 win.

His grand final opponent, Yoon “LowHigh” Sun-woong, took down Team Vitality’s Jeon “JeonDDing” Sang-hyun in a 5-2 finish to lock his place in the grand final. The former EVO champion displayed his Bryan skills throughout the final against Ulsan, but it wasn’t enough to overcome the overall winner.

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“I never expected this. I cannot imagine I would win again. I mean, this year I had a rough start; there was a nerf to Dragunov, I had a lot of difficulties – I wanted to prove myself on this stage, and I have done it,” said Lim “Ulsan” Soo-hoon. “It’s been like a dream to be here. Thank you to those who support me from everywhere, my team, my friends, all my partners, and especially the Kingdom of Saudi Arabia for making this the biggest tournament in the world.”

“I’m still hungry. I just want to make myself a legend,” said Lim “Ulsan” Soo-hoon.

Lim “Ulsan” Soo-hoon secured 1000 Club Championship points for DN Freecs, who, as a result, jumped up to joint-eleventh place in the Club Championship standings, with 1200 points. Despite having three players in the top eight, DN Freecs will only receive one lot of points.

It was a disappointing showing from Team Falcons in TEKKEN 8, as all three representatives were eliminated before earning any points. With only a few games left to earn points, Team Falcons had high hopes for TEKKEN 8. Elsewhere, Twisted Minds, who secured victory earlier in the day in PUBG, failed to make it two for two on Saturday, also failing to score points in TEKKEN 8 as Arslan “Arslan Ash” Siddique was eliminated by overall winner, Lim “Ulsan” Soo-hoon.

The post Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles appeared first on European Gaming Industry News.

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The boldest booth at SBC: exclusive live ink, straight from the world of Peter & Sons

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Peter & Sons is set to turn heads — and arms — at this year’s SBC Summit Lisbon with an unprecedented booth activation: a live tattoo giveaway featuring the studio’s original art.

Known for its distinctive hand-drawn visuals and genre-defying game design, Peter & Sons will transform its booth into a destination worth visiting — complete with bold artwork from its hit games, a relaxed lounge space, fresh coffee, and the chance to get an exclusive Peter & Sons tattoo for several lucky people.

The giveaway will see three winners selected from LinkedIn entries and three from Instagram, each receiving a tattoo inked live at the event by a professional artist. Designs include some of Peter & Sons’ most iconic characters as well as limited-edition creations made specifically for SBC Summit Lisbon.

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To enter, participants must repost the official giveaway announcement on LinkedIn or Instagram and complete the entry form on the official landing page, including a link to their account and preferred time slot. Those who post on both platforms will double their chances of winning. The winners will be announced on September 12.

Yerevan and Barcelona-based Peter & Sons has built a reputation for pushing creative boundaries in the iGaming industry, blending humor, fantasy, and folklore with immersive gameplay. This SBC activation takes that spirit beyond the screen and into the real world in a way no gaming studio has attempted before.

Yann Bautista, Commercial Director and Founder at Peter & Sons said:“We’ve always believed our art should live beyond the games. At SBC Summit Lisbon, we’re making that idea permanent — literally. This is about more than making a splash; it’s about giving our fans and industry friends something bold, original, and unforgettable.”

The post The boldest booth at SBC: exclusive live ink, straight from the world of Peter & Sons appeared first on European Gaming Industry News.

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